Kymberley Thomson Email & Phone Number

Dublin, County / Dublin Postal District, IE

Dublin, County / Dublin Postal District, IE

London, GB

- Strategic lead on organic social for all channels, both those where we havealready built strong communities (Facebook, Instagram etc), and those thatrepresent the most significant opportunities for growth (Pinterest, Twitter, TikTok,YouTube, Clubhouse)- Implementing community management with a focus on driving engagementand two-way conversation with our.

London, GB

- Developed the social media approach for River Island across multiple department as the business expanded into broader product divisions.- Defining all social media KPIs to deliver brand and business results and driving the process of measuring and evaluating the success- Drive the social media advertising creative strategy by working closely with the.

London, GB

Responsible for planning, creating and publishing engaging social content to our 4.7M followers, capturing customer’s attention and driving traffic to the website.- Strategic input in the creativity and delivery of all seasonal and category marketing campaigns on our social media channels- Responsible for managing key business and trading priority content.

Hatfield, Hertfordshire, GB

• My role is focused on the management and delivery of innovative social media campaigns/content and implementing a social media strategy to engage new and existing audiences with our brand, content and products.
• Development and implementation of F&F social media strategy
• Responsible for managing £2.5 million social media budget
• Oversee the creation and delivery of our global influencer programme working closely with our PR team
• Increase brand perception through the strength, innovation & relevancy of the bespoke content we produce
• Develop and maintain relationships with the major global social platforms

Newcastle Upon Tyne, Tyne And Wear, GB

• After completing my FTC role with Haven Holidays, I made the decision to take on some freelance temp work through an agency while I looking for my next move in social media marketing.I knew the role would be a short.
• Creating and updating inspiring content and assets (copy, images, videos, testimonials, images, infographics, maps etc.) across the website managing the process via the CMS.
• Using keyword relevant suggestions, content research and my own ideas to create new website pages and blog features
• Ensuring that all content is an accurate representation of the product, audited regularly and that our pages are beautifully and commercially presented to aid the overall brand experience and conversion
• Optimising on page content for SEO, ensuring all redirects and other SEO functions are performing to best practice.
• Running regular content audits including quality of imagery, and recommending improvements around the use and types of content.

Hemel Hempstead, Herts, GB

• Facebook: https://www.facebook.com/havenofficial/Twitter: https://twitter.com/havenInstagram: https://www.instagram.com/havenofficial/YouTube: https://www.youtube.com/user/HAVENHOLIDAYSPinterest.
• Creation and delivery of on-brand and engaging content for all platforms ensuring it deliveries on KPIs.
• Planning, building and managing regular competitions and promotions via Offerpop apps including the Christmas advent calendar campaign for 2015.
• Researching, writing and publishing blog posts for Haven holidays blog using Wordpress.
• Supporting the in-house PR team when required with day to day running of the press office.
• Using Photoshop to produce assets for campaigns and content, briefing more complex tasks to in-house Studio team.

London, London, GB

• I left behind a role that I loved at ASOS to challenge myself in a new opportunity and gain exposure to different elements of social media marketing.
• Winner of the ASOS Aces Award for Passion 2014 – Customer Obsessed.
• Posting marketing content across all ASOS active social media channels and monitoring customers’ interactions.
• Engaging with customers in the ASOS tone of voice, focusing on brand protection, interaction, promotion and fashion advice, up selling and promoting of ASOS sales, services and news.
• Producing a daily companywide ‘Customer Digest’ report focusing on customer insights from social media which led to business changes.
• Ownership of marketing strategy community engagement piece – producing and training materials on how to engage with customers in line with ASOS tone of voice and outlining the engagement strategy in line with business.

London, London, GB

• I was lucky enough to successfully apply for a secondment opportunity within ASOS which fuelled my determination to take on more responsibilities that impacted the ASOS customer journey.
• Copying writing ASOS Help pages across all markets (UK, AU, US, FR, DE, IT, ES) and continuously editing the Help page articles to achieve our 95% self-service rate target.
• Writing and delivering engaging copy and internal comms in ASOS tone of voice to support changes in process, policy, marketing campaigns and social media updates.
• Focusing on driving up customer satisfaction scores through improvements in process, policy and systems.
• Looking at ways of using the Help pages and internal processes to reduce cost per contact and contact to order ratio for the business.
• Copy writing internal FAQ’s for Customer Care to enable advisors to respond to queries in ASOS tone of voice.

London, London, GB

• The Customer Relations department was divided into two separate departments Social Media and Escalations. My skills in ASOS tone of voice, customer engagement and creativity were recognised by management and I was.
• Investigating and resolving any issues for the customer which have resulted due to a fault on ASOS’s behalf, using expertise knowledge to drive change in process across the business to future this occurring in the.
• Dealing with escalated internal complaints, contacts directly to our CEO, messages threatening legal action, needing compensation or from high profile/celebrity customers effectively balancing the needs of the customer.
• Acting as a point of contact for less experienced advisors for advice and assistance for extreme issues.

London, London, GB

• After five months within this role, I was promoted to our Customer Relations department.
• Dealing with enquiries from ASOS worldwide customer base, responding to enquiries through emails, incoming calls and live chat within company SLA promise providing first contact resolution wherever possible.
• Assisting with the implementation and testing of customer service platforms such as e-gain and Oracle.

• I left this role in 2010 due to a change in company circumstances. Blush Salon was a small local business which allowed me to grow and develop a varied range of skills. I was originally employed as the receptionist for.
• Planning and creation of marketing content across social media, local press and email database. Producing and editing regular client communication through emails, newsletters and SMS.
• Copy writing materials such as leaflets, treatment menus and advertising materials.
• Event planning and management for client based invite events to showcase new salon treatments.
• Project managed the redevelopment and launch of the second business premises to addition business product Blush Beauty.
• Diary management for salon owners (business and personal) including organising travel arrangements.