Kym Charlton Email & Phone Number

Brisbane, Queensland, Australia

KEY ACHIEVEMENTS:• Drove the agency’s internal and external communications posture, including crisis and strategic responses.• Worked collaboratively with executive leadership to develop and embed aspirational agency narrative to drive culture change and professionalisation.• Developed and lead the agency’s Strategic Communication Strategy to support the 10 year strategic plan.• Crafted landmark speeches and opinion pieces for the Commissioner, pivotal in driving culture change… Show more KEY ACHIEVEMENTS:• Drove the agency’s internal and external communications posture, including crisis and strategic responses.• Worked collaboratively with executive leadership to develop and embed aspirational agency narrative to drive culture change and professionalisation.• Developed and lead the agency’s Strategic Communication Strategy to support the 10 year strategic plan.• Crafted landmark speeches and opinion pieces for the Commissioner, pivotal in driving culture change and agency maturity.• Established media management and strategic social media use policy.• Enhanced agency reputation through annual National Corrections Day and Commissioner’s awards events, including driving a collaboration with local governments statewide to recognise and celebrate the work of corrections officers. • Elevated communication prowess through influential one on one media training, advice and support of senior leadership team.• Influenced effective digital engagement with implementation through novel use of existing social media capabilities.• Achieved 225.5% increase in post likes and 262.4% increase in post comments on the QCS Facebook page.• Initiated development and launch of highly successful external website to position agency as an employer of choice. Show less

Brisbane, Australia

KEY ACHIEVEMENTS:• Provided full service bespoke media, communications, and social media services to clients, such as Donate Life Queensland and RSL Queensland.• Demonstrated authentic leadership and empathy guiding clients through complex and changing landscapes.• Provided strategic communication advice on media, issues management, reputation, brand development, and social media.• Created and produced range of social advertisements for Queensland Children’s Hospital to address… Show more KEY ACHIEVEMENTS:• Provided full service bespoke media, communications, and social media services to clients, such as Donate Life Queensland and RSL Queensland.• Demonstrated authentic leadership and empathy guiding clients through complex and changing landscapes.• Provided strategic communication advice on media, issues management, reputation, brand development, and social media.• Created and produced range of social advertisements for Queensland Children’s Hospital to address child drownings, working with emergency pediatrician to develop messaging, shoot, edit and deliver broadcast quality product. • Partnered with Donate Life Queensland to produce social content and secure significant media coverage to encourage registration on the Australian Organ Donation Register. A change to legislation some years prior to remove registration from driver’s licenses meant that a significant percentage of Queenslanders thought they were registered organ donors when they in fact were not.  Through collaboration achieved the highest rates of sign on in Australia during Donate Life Week, content developed was picked up Australia wide.• Partnered with RSL Queensland to provide strategy and tactics to address an ongoing reputational matter which was significantly impacting their standing amongst the general public and the veteran community. Show less

Brisbane, Australia

Developed and implemented a customer-focused, agile digital engagement strategy which increased:• Engaged users 657% • Reach 908%• Impressions 659%• Video views over 30 seconds 142,120%• Repeat video views over 30 seconds 504,689%

KEY ACHIEVEMENTS:• Developed strong collaborative relationships with highly engaged stakeholders across the social spectrum.• Led strategic implementation of National Disability Insurance Scheme, overseeing public engagement, media, social media, and National Disability Insurance Agency website management. • Orchestrated communication elements of largest social policy change since Medicare with ethical decision making and authentic leadership.

Canberra, Australia

KEY ACHIEVEMENTS:• Led 50 professionals, advising Minister and Senior Executives on media matters and industry engagement.• Influenced media coverage on high-profile issues such as live animal export and biosecurity.• Advised Minister post Government change, building rapport with Ministerial and Prime Ministerial staff.• Oversaw implementation of communication and engagement strategies across all agricultural and biosecurity sectors.

KEY ACHIEVEMENTS:• Supported Commissioner and Deputies during response to murder of a young detective in the line of duty.• Provided high level policy advice to the Commissioner, Senior Executives, Minister, and Premier. • Drove Whole-of-government messaging within the Queensland Disaster Management framework.• Led strategic media management, crisis communications, and public safety messaging for Queensland Police.• Implemented and built agency’s social media presence… Show more KEY ACHIEVEMENTS:• Supported Commissioner and Deputies during response to murder of a young detective in the line of duty.• Provided high level policy advice to the Commissioner, Senior Executives, Minister, and Premier. • Drove Whole-of-government messaging within the Queensland Disaster Management framework.• Led strategic media management, crisis communications, and public safety messaging for Queensland Police.• Implemented and built agency’s social media presence, which remains largest and most successful in Southern Hemisphere.• Gained international recognition for groundbreaking crisis public messaging to preserve life, including through social media, the use of Auslan interpreters during press conferences and crowd sourcing translation of key safety messaging to reach international travelers in harm’s way during natural disasters.• Influenced and engaged government, NGO, and community stakeholders to support rollout of tasers to frontline police.• Assisted in successful convictions of a number of high profile crime cases, including direct roles in the Daniel Morcombe and Alison Baden-Clay cases through media training and support for victim families and implementation of investigative strategies involving media engagement.• Crisis and media management following the murder of a detective in the line of duty, including supporting his family and colleagues and managing media coverage of the police funeral. Show less

Canberra

KEY ACHIEVEMENTS:• Centralised corporate public relations, establishing protocols and systems for Communications team.• Advised Minister on media matters post Government change, prioritising authenticity, and ethics.• Designed and created broad range of publications fostering innovation and collaboration.• Informed, educated and supported the horse industry through Australia’s first outbreak of Equine Influenza, which led to a national lockdown of horses, the rollout of a… Show more KEY ACHIEVEMENTS:• Centralised corporate public relations, establishing protocols and systems for Communications team.• Advised Minister on media matters post Government change, prioritising authenticity, and ethics.• Designed and created broad range of publications fostering innovation and collaboration.• Informed, educated and supported the horse industry through Australia’s first outbreak of Equine Influenza, which led to a national lockdown of horses, the rollout of a vaccination program and extensive support programs for affected industries and individuals. Show less

KEY ACHIEVEMENTS:• Directed a 20+ member communication team, overseeing media liaison and promotional activities. • Orchestrated nationwide event management for citizenship and multicultural affairs events, including a multicultural celebration event during the Sydney Olympics.• High level crisis communication support to the Minister, Secretary and Executive Leadership team during a busy time of boat arrivals and detention centre unrest.• Managed media for Government's People… Show more KEY ACHIEVEMENTS:• Directed a 20+ member communication team, overseeing media liaison and promotional activities. • Orchestrated nationwide event management for citizenship and multicultural affairs events, including a multicultural celebration event during the Sydney Olympics.• High level crisis communication support to the Minister, Secretary and Executive Leadership team during a busy time of boat arrivals and detention centre unrest.• Managed media for Government's People Smuggling Taskforce and crisis communication expertise during the SIEV X and ‘children overboard’ incidents.• Managed media response to a range of high-profile incidents including the unlawful detention of an Australian citizen, and the deportation of another.• Supported the change management team and new executive following the replacement of the Secretary and Deputy Secretaries. Show less

Undertook general communication activities, including writing, event management and issues management.

Wrote news and feature articles, edited sections of newspaper.

Bachelor'S Degree, Journalism

Ba, Arts (Journalism)

Hsc