I work with buyers and sellers in Delaware and Pennsylvania. Exceptionally organized and thorough in communication, you can be assured that your experience buying or selling with me will be professional. I approach every transaction with integrity and meet all clients with compassion and confidentiality.

Graphic and web design for a range of clients from real estate, interior design and construction companies, to boutiques, schools, and landscapers. Develop logos, business cards, brochures, sales tools, and websites. With a background in marketing and branding, I am open to freelance, consulting and project-based work. I have produced national and notable consumer brands that generated significant revenue and growth. My expertise includes brand creation and management, marketing plans, graphic design, website development, content and messaging, trade show and event planning, budgeting, packaging, e-commerce and retailer relationship building, business-to-business and business-to-consumer product promotion.

Develop strategic marketing plan in support of brands, collections and plants to reach B2B (licensees, growers, landscapers, re-wholesalers, independent retailers, chain stores, and e-commerce customers) and B2C audiences. Manage annual budget which includes salaries, travel, advertising, trade shows, public and media relations, special events, photography and video, point of purchase material, catalogs, literature, giveaways and websites. Lead and manage Marketing Department, which includes in-house creative. Perform annual performance reviews and make plans for retention and promotion. As a member of the Management Team, attend monthly meetings, annual strategic and tactical meetings. Contribute to high-level discussions and complete special assignments as required. Develop new brands and programs for plants in the market and in the pipeline to meet consumer and industry needs. Responsible for concept creation, naming, brand development, brand promise, messaging and launch. Art-direct look and supply content for all sales, advertising and marketing materials, including but not limited to: catalogs, websites, sales tools, brochures, presentations, point-of-purchase items, packaging, etc. Identify goals and tactics for in-house public relations and social media. Support Sales Team with resources to aid the selling of plants and programs. Work with key growers, retail partners and chain stores to develop brand support and product promotion. Oversee vendor relationships to maintain best pricing and most effective selection of materials. Design, implement and set up corporate, regional and international trade show exhibits. Identify photography and video needs; scout locations and direct photoshoots. Communicate and promote the company to the industry.

Prepare marketing plan to support and promote plants and brands. Design look and supply content for all sales, advertising and marketing materials, including but not limited to: catalog, website, sales tools, brochures, presentations, point-of-purchase items, packaging, etc. Direct public relations agency to meet company goals and objectives. Work with partners to develop brand supporting ideas and initiatives. Work with vendors to maintain best pricing and most effective selection of materials. Design and implement trade show exhibits. Prepare content and pitch presentations to retailers.