Since co-founding dms CREATiVE, my focus has been to lead the charge in transforming brands through strategic marketing and innovative workshops. My role encapsulates a multitude of functions designed to elevate brands and create resonant market positioning for our clients, including:• Strategic workshop facilitation: Conduct workshops to assist in brand development, leveraging techniques such as brand archetyping and crafting comprehensive market positioning… Show more Since co-founding dms CREATiVE, my focus has been to lead the charge in transforming brands through strategic marketing and innovative workshops. My role encapsulates a multitude of functions designed to elevate brands and create resonant market positioning for our clients, including:• Strategic workshop facilitation: Conduct workshops to assist in brand development, leveraging techniques such as brand archetyping and crafting comprehensive market positioning strategies.• Marketing consultancy: Provide specialist marketing advice to a diverse clientele, guiding the development of long-term strategies and financial planning for sustainable growth.• Brand execution: Lead the development of corporate identity, ensuring both new and established brands resonate with their intended audiences.• Client account management: Manage key client relationships, overseeing the seamless day-to-day execution of marketing campaigns and communication strategies.• Campaign development: Create and manage integrated marketing campaigns, from inception to execution, setting clear KPIs, managing budgets, and measuring ROI to ensure client satisfaction and business success.• Content strategy: Craft key messages and generated consistent, high-quality content across various consumer touchpoints, fostering strong stakeholder engagement.• Social media management: Keep pace with the dynamic landscape of social media, advise on platform selection, & lead successful social media campaigns for a diverse set of clients.• Team leadership: Oversee the day-to-day operations of our dedicated team, upholding the highest standards of quality and consistency in all our deliverables.• Business management: Handle the intricate aspects of running a successful agency, including budget oversight, human resources, and corporate responsibilities, supporting our commitment to excellence and community engagement. Show less

At GRAND CENTRAL SHOPPING CENTRE, I steered the marketing department through a period of strategic growth and heightened customer engagement. My tenure was marked by a series of innovative strategies and leadership initiatives:• Marketing strategy development: Crafted and implemented comprehensive marketing strategies, enhancing market share and maximising customer footfall to ensure a robust ROI.• Financial management: Orchestrated the marketing budget, adeptly managing… Show more At GRAND CENTRAL SHOPPING CENTRE, I steered the marketing department through a period of strategic growth and heightened customer engagement. My tenure was marked by a series of innovative strategies and leadership initiatives:• Marketing strategy development: Crafted and implemented comprehensive marketing strategies, enhancing market share and maximising customer footfall to ensure a robust ROI.• Financial management: Orchestrated the marketing budget, adeptly managing financials, including the handling of purchase orders, monthly cash flow, and forecasting adjustments.• Team leadership: Directed a dynamic marketing team, customer service personnel, and external suppliers to secure the best possible results for the Centre.• Advertising oversight: Spearheaded diverse advertising campaigns across print, television, radio, and digital platforms, elevating the Centre's profile and reach.• Creative agency liaison: Managed relationships with advertising agencies to produce compelling creative materials for various promotional efforts.• Market analysis: Monitored and evaluated market responses, adapting marketing strategies in real-time to stay ahead in a competitive landscape.• Cross-department collaboration: Worked in concert with other departments to ensure the Centre was presented at its best, integrating visual merchandising and maintaining high standards of cleanliness and upkeep. Show less