#2019:Moved up to the Central Coast NSW and have become the primary carer for my family. Kids aged 12,11 and 2. I am also starting up a new local small business building Arcade Machines and of course I still have my PCG4M3R computer building side-hustle #2015:Joined the mighty nbn internal Digital Team. #2013: The Optus digital teams have been restructured to form a "core" consolidated group of highly skilled individuals who now fall directly under SingTel. This group works internationally and is involved with all the innovative business ideas within the entire SingTel group. I am proud to be a member of this new team and be a part of developing businesses in such a competitive and innovative space.#2012:I moved "client side" to Optus in early 2011, after a long career at Deepend as the in house ecommerce & SEO specialist.I was charged with driving organic growth for all of the owned and operated Optus online properties. Including: - optus.com.au- optusbusiness.com.au- optuszoo.com.au- footballaustralia.com.auI made a quick series of changes to some major projects only weeks after joining Optus. As a result I become known as "Juggernaut" because of my determination to see projects succeed and achieve their commercial goals.To give an idea of the scale we are talking:optus.com.au generally receives 4,350,000 visits per month generating 17,700,000 page views. 42% of this traffic comes from organic search.Specialties: Attracting Customers Without Marketing $$$:Too often I see product managers take the expensive and short term approach because of a good marketing pitch.Explaining Complex Solutions Simply:Organic growth is a deep dive into online behaviour... but needs to be communicated effectively.Search Engine Optimisation: Black / White hat (I live and breathe Google search)Website eCommerce Architecture:The best SEO is done at an architectural level.