Kym Laird Email & Phone Number

At Simply Sales, our ethos is simple: partner with brands that echo our love for organic, fair trade, and eco-friendly products, and propel them to success on the world's largest retail stage. As Creative Director, my mission is to navigate the vast Amazonian waters, crafting campaigns that not only turn heads but turn clicks into customers.With each Brand, I research best-practices in the Amazon Marketplace and marry visually compelling graphics with strategically-based copy. It is my… Show more At Simply Sales, our ethos is simple: partner with brands that echo our love for organic, fair trade, and eco-friendly products, and propel them to success on the world's largest retail stage. As Creative Director, my mission is to navigate the vast Amazonian waters, crafting campaigns that not only turn heads but turn clicks into customers.With each Brand, I research best-practices in the Amazon Marketplace and marry visually compelling graphics with strategically-based copy. It is my goal to elevate our clients from hidden gems to household names.Key Responsibilities:Drive innovative design and content strategies specifically tailored for the Amazon Marketplace, ensuring our clients' products outshine and outsell.Lead a creative process that is rooted in understanding Amazon's algorithms and shopper behaviors, focusing on conversion-driven aesthetics and messaging.Uphold and integrate Simply Sales' commitment to working with organic, fair trade, and eco-friendly brands in every creative endeavor, ensuring that our clients' values and ours are vividly reflected.Engage in continuous learning and adaptation to the ever-evolving landscape of Amazon e-commerce, ensuring that our strategies are ahead of the curve.Cultivate a team environment that is as much about passion and creativity as it is about data and results, fostering a space where every member is driven to deliver excellence. Show less

Richmond, Virginia, United States

Account Director who provides ongoing consultation and account management for all areas of business on Amazon.com, including inventory management, advertising strategy, product reviews and pricing recommendations. Services include- Amazon SEO- Full Brand Cleanup- Competitor Research & Analysis- Full Service Account Management on both Seller and Vendor platforms- Amazon Marketing (Sponsored Search, AMS, Special Promotional Opportunities)- Brand Protection-… Show more Account Director who provides ongoing consultation and account management for all areas of business on Amazon.com, including inventory management, advertising strategy, product reviews and pricing recommendations. Services include- Amazon SEO- Full Brand Cleanup- Competitor Research & Analysis- Full Service Account Management on both Seller and Vendor platforms- Amazon Marketing (Sponsored Search, AMS, Special Promotional Opportunities)- Brand Protection- Forecasting & Supply Chain Management- Feedback & Review Management Show less

Richmond, Virginia

As an E-Commerce Digital Marketing Specialist & Copywriter at Evergreen Enterprises (Feb 2019 - Mar 2021), I spearheaded digital sales and marketing initiatives, optimizing product presence on Amazon and B2B platforms, and collaborated with cross-functional teams to drive profitability and market share in the competitive home furnishings sector.Skills and Tools:- Digital Marketing: SEO, Content Management, Sponsored Ads- E-commerce Platforms: Amazon 3P, FBA, Merchant… Show more As an E-Commerce Digital Marketing Specialist & Copywriter at Evergreen Enterprises (Feb 2019 - Mar 2021), I spearheaded digital sales and marketing initiatives, optimizing product presence on Amazon and B2B platforms, and collaborated with cross-functional teams to drive profitability and market share in the competitive home furnishings sector.Skills and Tools:- Digital Marketing: SEO, Content Management, Sponsored Ads- E-commerce Platforms: Amazon 3P, FBA, Merchant Fulfilled, Vendor Business- Content Creation: Copywriting, ASIN Enhancement, Visual Media Coordination- Analytics & Strategy: Market Trend Analysis, Competitive Review, Performance Reporting- Collaboration: Cross-functional Team Coordination, Project Management Show less

Washington D.C. Metro Area

As the E-Commerce Marketing Manager at Current Boutique (Feb 2017 - Dec 2018), I drove the creation and dissemination of sales-driven content across multiple platforms, ensuring brand consistency and engaging customer interaction. I orchestrated internal and external communications, coordinated PR efforts, and managed a dynamic team across four storefronts and the E-Commerce headquarters. My role involved a keen focus on Sales Goals, administrative functions, HR responsibilities, and… Show more As the E-Commerce Marketing Manager at Current Boutique (Feb 2017 - Dec 2018), I drove the creation and dissemination of sales-driven content across multiple platforms, ensuring brand consistency and engaging customer interaction. I orchestrated internal and external communications, coordinated PR efforts, and managed a dynamic team across four storefronts and the E-Commerce headquarters. My role involved a keen focus on Sales Goals, administrative functions, HR responsibilities, and maintaining high standards of customer service and compliance.Skills and Tools:- Content and Media Management: Developed sales-driven copy and media content, maintaining an editorial calendar with tools like Hootsuite, Later, and Microsoft OneDrive. - Brand and Social Media Strategy: Established a standard brand tone for social media, ensuring all content was consistent, on-brand, and effective.- Customer Feedback Monitoring: Addressed customer feedback through various channels including Yelp, website, phone, and in-person interactions.- Media and Communications Coordination: Managed photo, graphics, and video libraries; collaborated with internal teams and CEO for cohesive communication strategies.- PR and Event Coordination: Led PR initiatives, including press releases and large-scale events, while fostering relationships with media, influencers, and bloggers.- HR and Administrative Oversight: Conducted recruitment, hiring, onboarding, and managed payroll and consignor payouts, ensuring compliance across multiple regions.- Benefits and Payroll Management: Managed benefits administration, employee eligibility, and employment changes, maintaining accuracy in HRIS systems.- Employee Management and Training: Provided expectation management, coaching, and developed training materials to uplift customer service standards. Show less

Washington D.C. Metro Area

In my strategic leadership role, I developed a procedural manual for hiring, onboarding, and training, significantly streamlining the employee integration process and ensuring a consistent, high-quality start for all new hires. I fostered a robust customer service and selling culture across four stores in the D.C. Metro area, enhancing customer satisfaction and sales performance. By overseeing and refining retail store operations, staffing, and merchandising, I improved overall efficiency and… Show more In my strategic leadership role, I developed a procedural manual for hiring, onboarding, and training, significantly streamlining the employee integration process and ensuring a consistent, high-quality start for all new hires. I fostered a robust customer service and selling culture across four stores in the D.C. Metro area, enhancing customer satisfaction and sales performance. By overseeing and refining retail store operations, staffing, and merchandising, I improved overall efficiency and profitability, implementing both short-term and long-term strategies including budget analysis and media initiatives.My leadership extended beyond operations to embodying and promoting a code of ethics and high personal behavior standards, influencing the entire organization's ethos and customer interaction quality. I was committed to fostering leadership growth within the team, providing direction, and executing corporate strategies effectively. Regular visits to assigned locations ensured that store standards and customer service consistently exceeded company expectations, maintaining an excellent retail environment and customer experience. Show less

Washington D.C. Metro Area

Managed the company's Facebook and Twitter accounts, crafting audience-specific content that significantly boosted engagement and wrote SEO-optimized articles, utilizing Google Analytics and Excel to gauge their impact. I collaborated closely with the Marketing Director in monthly editorial meetings to strategize and implement both direct and indirect marketing campaigns, while also overseeing the drafting, proofreading, and editing of diverse media content. My proficiency with WRIKE Project… Show more Managed the company's Facebook and Twitter accounts, crafting audience-specific content that significantly boosted engagement and wrote SEO-optimized articles, utilizing Google Analytics and Excel to gauge their impact. I collaborated closely with the Marketing Director in monthly editorial meetings to strategize and implement both direct and indirect marketing campaigns, while also overseeing the drafting, proofreading, and editing of diverse media content. My proficiency with WRIKE Project Management software ensured all project deadlines were consistently met or exceeded.I played a key role in redefining the company's branding, streamlining the hiring process, and refreshing media voice and content, which included creating a comprehensive manual of standard operating procedures for hiring, marketing, and general operations. Additionally, I coordinated and led bi-annual all-staff meetings, effectively managing large-scale events through meticulous vendor coordination and day-of event logistics. Show less

Washington D.C. Metro Area

Assisted with hiring new staff including interviewing, creating job descriptions, explaining relevant tasks and managing daily activities. Created all content for Facebook and Instagram account and analyzed results to ensure continued growth and sales impact. Assigned daily work flow to floral design, floral processor and delivery staff. Used effective B2B techniques to increase revenue, bringing in new, profitable clients. Managed all in-store and E-commerce sales including direct website… Show more Assisted with hiring new staff including interviewing, creating job descriptions, explaining relevant tasks and managing daily activities. Created all content for Facebook and Instagram account and analyzed results to ensure continued growth and sales impact. Assigned daily work flow to floral design, floral processor and delivery staff. Used effective B2B techniques to increase revenue, bringing in new, profitable clients. Managed all in-store and E-commerce sales including direct website orders and third party platforms.Oversaw all business operations including payroll, AR, staff and vendor management, order management and budget. Assisted in large-scale event coordination and execution. Show less