Director Of Communications
CurrentDevelop and execute comprehensive marketing and public relations campaigns, achieving a 30% increase in community engagement and event attendance. Foster an organizational culture that develops and challenges by mentoring team members, encouraging innovative approaches, and promoting continuous learning and improvement. Work across functions and organizations to align marketing strategies with broader organizational goals, ensuring cohesive and impactful communication efforts. Spearhead digital media strategies and managed paid media buys, yielding 115% ROI in FY24. Lead a highly skilled marketing team, directing social media strategy and content creation, driving a 67% increase in followers and engagement across platforms. Develop crucial connections with local and state government officials, effectively advocating for legislative changes that support small and medium-sized arts non-profits in Utah. Successfully influenced the drafting of a bill, which is scheduled for presentation during the 2025 legislative session. Create and manage a five-figure annual budget, ensuring financial efficiency and strategic resource allocation, resulting in 100% annual budget compliance. Ensure consistent branding and messaging across all channels. Successfully led a rebranding effort in 2019, resulting in strong and cohesive messaging and look. Design and produce all marketing materials including programs, flyers, posters, social media graphics, and promotional content, ensuring consistent branding and visual appeal for over 100 events annually. Oversee website content and improvements and strategically collaborate with web developers to implement updates and enhancements, ensuring optimal functionality, user experience, and alignment with organizational goals. Increased website traffic by 58%, resulting in the selling out of 14 of 15 concerts in FY23. Secure over 20 media features in top local outlets, amplifying the organization's visibility and public image.
