Develop and execute comprehensive marketing and public relations campaigns, achieving a 30% increase in community engagement and event attendance. Foster an organizational culture that develops and challenges by mentoring team members, encouraging innovative approaches, and promoting continuous learning and improvement. Work across functions and organizations to align marketing strategies with broader organizational goals, ensuring cohesive and impactful communication efforts. Spearhead digital media strategies and managed paid media buys, yielding 115% ROI in FY24. Lead a highly skilled marketing team, directing social media strategy and content creation, driving a 67% increase in followers and engagement across platforms. Develop crucial connections with local and state government officials, effectively advocating for legislative changes that support small and medium-sized arts non-profits in Utah. Successfully influenced the drafting of a bill, which is scheduled for presentation during the 2025 legislative session. Create and manage a five-figure annual budget, ensuring financial efficiency and strategic resource allocation, resulting in 100% annual budget compliance. Ensure consistent branding and messaging across all channels. Successfully led a rebranding effort in 2019, resulting in strong and cohesive messaging and look. Design and produce all marketing materials including programs, flyers, posters, social media graphics, and promotional content, ensuring consistent branding and visual appeal for over 100 events annually. Oversee website content and improvements and strategically collaborate with web developers to implement updates and enhancements, ensuring optimal functionality, user experience, and alignment with organizational goals. Increased website traffic by 58%, resulting in the selling out of 14 of 15 concerts in FY23. Secure over 20 media features in top local outlets, amplifying the organization's visibility and public image.

Assisted with daily ticketing tasks, including processing sales, handling transactions, and providing customer support to ensure smooth operation.Delivered high-quality service to patrons, staff, and artists by addressing inquiries and resolving issues to enhance overall satisfaction.Supported event logistics, including setup and breakdown, working with vendors and managing on-site details to ensure successful events.Performed essential office tasks such as data entry, scheduling, and record management, contributing to organizational efficiency.

Drafted, edited, and distributed press releases that consistently secured media coverage for key city initiatives, enhancing public awareness and support.Managed and optimized all City social media accounts, increasing follower engagement and expanding the City's digital footprint.Produced high-impact monthly newsletters for employees and residents, improving information dissemination and fostering a connected community.Captured and curated high-quality photos at city events, enriching the visual appeal and effectiveness of marketing materials.Oversaw the maintenance of an online community calendar, ensuring comprehensive and up-to-date event listings that boosted public participation.Ensured consistent representation of Ogden City’s brand and values at public events, enhancing the city’s image and public relations.

Successfully planned, arranged, and executed assigned segments for live lifestyle show which airs five days a week.Produced and assisted on pre-shoots for segments for the show.Wrote and edited web articles to accompany segments of the show.Built and maintained good working relationships with contributors and guests of the show.

Supported marketing efforts by designing and distributing promotional materials, updating social media channels, and assisting in campaign execution to boost event visibility and attendance.Helped with drafting press releases, managing media lists, and assisting in outreach efforts to build and maintain positive relationships with media and stakeholders.Engaged with the local community through outreach initiatives, building strong relationships with stakeholders and increasing public involvement in arts programs.