Ng Ka Yeung Henry Email & Phone Number

-Promoting HKUST programs and university life through marketing campaigns on campus and online.-Creating engaging content, especially on social media, to connect with our target audience through reels, shorts, student stories, interactive activities, etc.-Designing visual and editing videos for social media posts.-Translating and writing copy for marketing materials.-Supporting the execution of marketing events and initiatives.

香港特別行政區 香港

- Supported Creative Director Nathan Moy (Former Designer Women's Leather Goods at Louis Vuitton) in daily operations, production, promotion, and project tasks at Jeng Fashion, optimizing workflow efficiency and project outcomes.- Played a pivotal role in orchestrating award-winning fashion shows (Centrestage) for the Hong Kong Trade Development Council, leveraging multi-channel invitations and spearheading the development of an event and brand design feedback mechanism.- Engaged visitors through booth design and adeptly communicated brand storytelling to address customer inquiries effectively, enhancing brand engagement and customer satisfaction.- Demonstrated proficiency in managing diverse responsibilities, from indoor tasks to fieldwork, including the strategic selection of button colors to optimize merchandise appeal and drive sales.

Lululemon Omnichannel Marketing Job Simulation on Forage - October 2024- Completed a job simulation involving building a new digital and omnichannel marketing strategy product for Lululemon. - Created an integrated marketing plan and creative brief for Lululemon's newest at-home fitness platform, MIRROR, designed to raise awareness of the product and core values relevant to Lululemon's position within communities.- Developed a concept for a new digital product or customer experience that Lululemon could implement within the technical athletic apparel space.- Reviewed the profiles of current Lululemon global ambassadors and create hypothetical profiles for local ambassadors to further Lululemon's new “Power of Three x 2 Growth Strategy”. - Calculated key marketing metrics based on data from a recent Lululemon ambassador campaign and communicated findings from the data across different countries to the manager.

香港特別行政區

-Collaborated with City Bus to curate visually striking photographs for their websites and apps, reaching over 2 million discerning users. -Conceptualized and produced 12 captivating tour narratives, harmonizing design and storytelling to engage audiences.-Effectively managed multichannel social media platforms by drafting Marketing proposal , resulting in notable growth metrics in one month:1. Increased Hong Kong Instagram account contacted by +12.1% and accounts interacted with by +54.9%.Achieved an unprecedented total fan count of 7,080.2. Led international Instagram account growth by +816.7% in accounts contacted, +850% in accounts interacted with, and reached an all-time high of 576 fans.3. Enhanced engagement on Xiaohongshu for Mandarin targeting, generating view rates surpassing industry averages.-Acquired experience in crafting website blog content while familiarizing myself with SEO best practices to enhance online visibility and engagement.-Gained insights at the TVB Green Summit, engaging with industry at the TVB Green Summit 2024 , engaging with industry leaders and experts on advancing Hong Kong sustainability agenda

Bachelor Of Business Administration - Bba, Business Marketing

Activities and Societies: Netball U-Team Men's Captain & Goal Shoot

Associate'S Degree, Marketing, Cgpa 3.75 ( The Principal'S List)

Activities and Societies: Campus TV, CPCE committee Team Leaders- Top 6 teams in the Young Entrepreneurship Scheme 2022-23 Core Module.

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