I love working with teams to create beautiful and effective user experiences. From years of experience I have a good idea of where to start to make your flow perform better (but talking to your unique customer and testing is where real performance wins will be found). Communicating with product managers is my jam and the memes from dev are my second language. When meeting, I might ask whether you prefer tacos or pizza, but I'll be able to work with you either way!At Sealed, I crafted user experiences that resonated with HVAC contractors. My expertise in design and prototyping enabled me to transform user needs into engaging and functional products. Contractors loved the innovative tools.Previously, my leadership as Head of Design at Fresh Product Design was pivotal in steering our team to deliver innovative designs for our clients. At HomeAdvisor, I lead a team with several direct reports while redesigning the Service Request Path with a lift in conversion rate.My approach integrates a deep understanding of User Experience Design (UED) with a strategic mindset. Every design solution aligns with business goals! With a track record of success in both B2C and B2B sectors, my work (along with a great team's efforts) has consistently resulted in intuitive web and mobile applications that perform.