obby serves as a partner in lead generation and sales expansion.Our expertise lies in assisting B2B organizations in securing leads among challenging-to-reach clients. Through our distinctive outbound strategies, we generate leads that are prepared for meetings, which we then hand over to your sales team.

- Led a team of 3 developers to revamp a background search application using React/Redux and Express.js by strategically designing the API structure with separation of concerns, and migrating the app architecture to a modern mobile-first design.- Increased lead conversions by 100% (approx. 2/10 to 4/10 lead conversion) by innovating the application flow with timed animations & automated redirection using GSAP to decrease friction between application stages and improve UX.- Launched landing pages using React/Redux and blogs in Ghost/Handlebars, increasing lead conversions by an additional 30% through SEO techniques, lazy loading, and improved marketing with Twilio SMS integration to increase user retention.- Implemented CAPTCHA to protect against DDOS attacks and persisted user activity data via React Router for tracking.- Built a customer-focused PDF feature end to end using Puppeteer to generate reports on queried background searches, downloading 15+ pages in 5 seconds, implementing the layout with Styled Components and backend logic in Node.js.- Added a secure download functionality to the report generator using asynchronous JavaScript.- Re-designed landing page projects to improve scalability and long term robustness by configuring dev environments with containers using Docker & Nginx, node versions with nvmrc, testing with Jest & Browser Stack, and design with Material UI.

- Built an automated T-SQL script by joining 4 tables through inner joins and conditional statements to display accounting billback details, resulting in a 75% decrease in number of steps to calculate cost recovery metrics (4 to 1 step).- Eliminated unnecessary manual labor and reduced steps by 50% (4 to 2 steps) to improve internal HR processes by implementing self-service plugins, allowing end users to directly log in and purchase Dynamics 365 licenses.Led training seminars on a monthly basis for API Design and Coding Best Practices for 6 company employees of varying seniority.