Kyle Mcfarland Email & Phone Number

As CEO and Co-Founder of Stylecard, I lead the development of a platform that transforms how people shop for clothing online. Our goal is to create personalized shopping experiences using A.I.-driven fit scores and style recommendations.I’m dedicated to helping consumers make informed decisions about sizing when shopping for the styles they want and love. By leading a diverse team, we are shaping a future where clothing shopping is simpler, more personalized, and unquestionably trustworthy, ultimately fostering more sustainable shopping habits and industry outcomes.

Fogelsville, Pennsylvania, Us

As a lead account manager, I consult with organizations ($100M+ in annual revenue) on their digital strategies and digital transformation initiatives. In this role, I bring together teams of SME's to build strategic initiative roadmaps, help identify innovation opportunities, and lead the strategic vision for each client.

Fogelsville, Pennsylvania, Us

Established The Sizing Company to research and develop technologies and experiences aimed at improving online shopping for clothing. The primary focus was to reduce returns and generate a large consumer data set that could be useful to future clothing manufacturing processes (on-demand mass personalization like 3D knitting) being developed to drive efficiencies for brands and improve the industry's overall environmental impact.

South Italy Imports is a premier national importer and distributor of Italian food and wine products, specializing in unique and regionally dominant varietals making their exclusive debut in the US market.In my sales role, I get to share these unique and specialty products with regional restaurants, event centers, and any other facilities with food and/or wine operations. I also focus on regional events aimed at promoting the South Italy Imports brand, our increasing portfolio of wine labels, and driving online food sales.

New York, Ny, Us

-Managed a team of entry level sales people and created individualized development plans for team member.-Managed ad programs consisting of 35 airports and $4M annual sales budget. -Managed company’s recruitment effort for sales people. -Coordinated interviews with senior sales people to identify best potential candidates. -Managed weekly company sales training schedule and content. -Redeveloped new hire onboarding training program. -Worked with Business Development Executives on special projects related to Airport account retention. -Worked with Airport Executives on program maintenance, sales reporting, and VIP customer projects

New York, Ny, Us

-Managed company investment in newly contracted advertising programs.-Managed project teams from beginning of program transition through turnover back to current market teams.-Maintained sales growth figures between 35%-170% above sales target goals. -Worked closely with Business Development and Airport Executives to execute strategic transition plan.-Created sales and marketing strategy to maximize revenue growth and minimize client fallout.-Oversaw internal operations team’s transition from old to new program business units in US and Caribbean portfolios-Started up new business units for new airport projects in the US and Caribbean -Facilitated press releases, airport and client one-way communication letters with airport administrations-Identified and secured new inventory opportunities with airport administrations-Set new program’s marketing/sales strategy, created all marketing collateral and analyzed revenue potential to set inventory pricing-Coordinated in-market sales efforts with airport administrations, contractors, and Operation Manager-Implemented best practices in Project Sales Manager training manual for future projects and Project Sales Managers-Assisted in recruiting, interviewing, hiring, and training of new employees-Redesigned and managed reprogramming of in-house-built CRM program to improve sales tools, efficiencies and reduce revenue losses-Earned Player of the Year award for FYE 2014.

New York, Ny, Us

-Used various sales strategies to sell airport advertising programs to business owners, Executives, and other decision makers in regional markets across the US. -Managed and sold up to 13 different ad programs as part of my assigned portfolio. -Maintained and exceeded company issues sales goals earning weekly, monthly and quarterly sales awards. -Led team in 2012 current market revenue growth and project market revenue growth-Identified development project opportunities designed to grow revenue-Worked with C-Level executives and other top decision makers to show value proposition of Airport Advertising-Created individualized marketing proposals/media kits/ads using PowerPoint for current and prospective buyers -Used (and beta-tested) CRM program to effectively manage large database of clients-Completed airport, client and inventory audits-Worked closely with Sales Manager to creatively pitch trouble inventory to HIT airport revenue targets.-Earned Player of the Year award for FYE 2012.

Basking Ridge, Nj, Us

-Researched FourSquare and new Facebook developments to educate Employee Experience team-Worked with TMP Worldwide to recommend additions to social media strategy-Developed a comprehensive "enhancement strategy" to add to campus recruitment plan in place

Basking Ridge, Nj, Us

-Conducted nationwide research for "2-year college marketing" recruitment strategy-Created new online recruiter tool to help recruitment team reach their hiring goal targets-Worked with TMP Worldwide to develop new QR Code recruitment strategy-Managed Intern Planning Committee and HR recruitment Facebook page

Allentown, Pa, Us

-Trained and supervised new hires to same position-Coordinated recycling efforts for the City of Allentown and special events held in the City's Park System-Painted over/removed graffiti throughout city