Kyra Gilbert Email & Phone Number

Los Angeles, California, United States

• Lead the national launch planning and execution for King's Hawaiian Soft Pretzel Bites innovation, the company's first-ever introduction into the snacking category.• Partner with sales and omni team to execute winning retail strategy and display/promotion plans.• Lead strategy and execution of product expansion across channels and geography, including new formats, sizes, and flavors.

Los Angeles, California, United States

Responsible for building brand equity and fandom through locally and globally relevant campaigns. Lead a team of four direct reports elevating the LA Clippers through NBA tentpole activation, youth programs, merch and cultural celebrations that engage and connect with fans.

Los Angeles, California, United States

•Lead the local strategy and retail programming for Rockstar and Mountain Dew Energy, managing A&M budget across media, shopper promotions, and grassroots activation in top 6 markets across 10 key accounts. •Lead creative development and execution of Rockstar regional campaigns•Partner with key retailers to identify account specific solutions

Los Angeles, California, United States

•Responsible for leading the marketing agenda for PepsiCo Foodservice's California and Nevada market•Manage key customer relationships to partner on solutions that increase traffic and beverage incidence•Develop activations that amplify PepsiCo's brands across local restaurants, entertainment partners and colleges within the region

Foothill Ranch, California

•Led Mountain Dew and Starbucks Ready-to-Drink portfolio annual plan development and execution for for PepsiCo's $5 billion Away From Home (Foodservice) division.•Diagnosed business performance to identify key channels and priority customers for growth•Translated brand objectives into programs that increase trial, engagement and volume in Away From Home channels.•Developed and executed Mtn Dew and Starbucks college marketing plans, including innovation incubation, grassroots programming, retail promotions, and social/digital amplification.

Foothill Ranch, California

•Developed channel specific brand programs to drive volume and engagement in College, Business and Healthcare accounts to deliver +3% growth.•Translated Pepsi, Mtn Dew, Aquafina and Quaker brand plans into channel specific promotions and selling tools.•Led college activation planning and execution for Mtn Dew, creating integrated marketing plans including grassroots, experiential, digital and social campaign that led to +12% volume increase and 1.2 bil earned media impressions.•Created Quaker Oatmeal and Tropicana Healthcare wellness promotions, contributing to over 25% growth in new account placements

Foothill Ranch, California

Led all marketing efforts to renew $30MM+ Panda Express account, including fountain and bottled beverage innovation, presenting consumer insights, development of merchandising elements and building relationships with key decision makers.Delivered 19% volume increase for Yoshinoya USA's fountain business by delivering their first-ever Major League Soccer cup promotion. Secured MLS approvals, $140M in incremental media support and point of sale communication to drive incremental purchases.Managed launch of Dew Ice at Cold Stone, the first-ever proprietary smoothie offered at Cold Stone Creamery. Developed 360 degree marketing plan that included store advertising, email blasts, website, crew rewards, FSI and public relations.

Managed relaunch of Tropicana Twister: execution of $10MM communication support plan, reformulation of entire $100MM product line, and development of new multipack offering.Led Tropicana shelf stable juice 2006 plan execution. Recommended coupon strategies, developed customer specific programming, and managed cross promotions to drive incremental sales.

Responsible for commercialization of Tropicana Twister seasonal offerings, contributing $2MM in incremental convenience store sales with unique flavor innovations.Recommend key actions to senior leadership to finetune trade and tactical plans based on monthly business performance analysis compiled from syndicated data and field sales input.Manage $7MM marketing budget to effectively and efficiently deliver upon plan objectives.

Responsible for $100MM pipeline recommendation to major quick serve customer based on "healthy breakfast" product and concept development. Top prototypes currently under test market validation. Drove 7% sales growth for Quaker's all natural cereal line by launching $2MM 100% natural kids cereal and leading a packaging refresh across the base product lineDeveloped customized Quaker Oatmeal Breakfast Squares for school foodservice. Championed $1MM incremental opportunity by fielding customer surveys, determining product requirements and commercializing in 5 monthsLed concept development and validation process for '04 new breakfast products roadmap. Presented pipeline recommendation to senior management to deliver $90 million incremental sales over 3 yearsManaged $2.5MM New Platforms budget, maximizing funds to deliver annual plan goals

Led development, execution and tracking of consumer promotions including packaging design, tie-in partnerships, FSIs and samplingManaged strategic planning and implementation of $2 million plan targeting Toddler Moms. Executed first-ever national direct mail program that exceeded expectations and generated over 6% redemptionDeveloped monthly IRI analyses of in-market performance, reconciling results to expectations to identify implications for managing the business and delivering forecast commitment

Majored in MarketingVice President Internal Relations, MBAA Executive CouncilRecipient, Eli Lilly and Company Marketing Scholarship

Diagnosed key drivers of Colgate's drug channel share declines, including store visits and IRI analysis of pricing, distribution, merchandising, and competitive drivers. Findings and action plan presented to Vice President of Oral Care MarketingOptimized Colgate's promotional effectiveness in African American markets by fielding sales force survey, market visits, and assessing competitive activity. Recommendation presented to Vice President of Oral Care Marketing

Led strategic planning, creative development, and production of $15 million U.S. launch campaign for Fa body washDelivered U.S. expansion strategy to client senior vice president of marketing based on assessment of 3 health & beauty categoriesFacilitated repositioning of L.A. LOOKS and managed concept development for Schwarzkopf hair color U.S. launch

Led strategic planning, creative development, and media planning for Los Angeles Times' Recycler Classifieds campaign. Generated a 2.4% sales increaseManaged latimes.com online promotion, generating a 20% increase in registration for the site. Facilitated strategic planning, creative development, and production of Bugle Boy ad campaign

Assisted in development of $20MM multi-lingual campaign to educate consumers of complex changes to the electricity industry. Managed production of radio, direct mail and print advertising

Led production of regional print advertising, including communication strategy, creative development and executionManaged $25MM advertising budget and billing

Compiled and audited media and production billing for $90MM Infiniti luxury car account. Facilitated payment and resolved discrepancies for print media and production invoices

Master, Business Administration; Marketing

Activities and Societies: Vice President, Internal Relations Consumer Products Academy Graduate Women in Business

Bachelor Of Arts, Liberal Studies; English And Business

Activities and Societies: Vice President, Gamma Phi Beta Sorority Deans List, Four Years Graduated with Honors