Kyra Sweeney, Mba Email & Phone Number

Buffalo, Ny, Us

Buffalo, Ny, Us

• Campaign Strategy: Supports marketing campaigns across all paid media channels; crafts content with agency partners, optimizes ad placements, conducts ongoing testing and refinement, and monitors budget adherence.• Email Marketing: Launches end-to-end email campaigns in Marketo across various sectors, drives opt-in growth and lead generation, and provides performance analysis.• Social Media Management: Leads Rich’s Canada B2B social media strategy for Facebook and Instagram. Creates monthly content calendars and orchestrates creative process, approvals, and creation of assets, including copy & visual elements.• Content Creation: Develops compelling and informative blog content to support campaign efforts; curates engaging narratives, and optimizes posts for SEO to enhance traffic, engagement, conversions, and lead generation.• Budget Planning: Allocates budget for social channels to maximize reach and ROI; enhances online presence and engagement by optimizing strategy with new capabilities, boosted social, and audience growth campaigns.• Project Management: Oversees all digital elements of Rich’s go-to-market product launches, discontinuations, and SKU rationalization, including photography, videography, web enhancements, and point-of-sale materials.• Cross-Collabroation: Built Rich's internal marketing platform and monthly newsletter. Owns all updates & enhancements regarding web design, content curation, copywriting, and editorial.

Buffalo, Ny, Us

• Designed and implemented an internal Integrated Marketing Hub; aligned the organization’s goals and objectives to provide an innovative communication platform and enhance cross-functional collaboration among marketing teams.• Launched virtual selling platforms across various product portfolios, leveraging data-driven insights to optimize customer engagement and drive revenue growth; realized increase in lead generation.• Optimized four regional sales websites, boosted content enhancements, and elevated user experience while mobilizing direct sales input in demo workshops to provide related training opportunities and guidelines.• Authored content for two internal newsletters, promoting consumer insights and market research in alignment with the organization's strategic pillars; driving demand generation and sales enablement.• Collaborated with sales, product, and campaign delivery teams to identify product launches, consumer preferences, and market trends, enabling the development of high-quality content, sales tools, and customer resources.• Spearheaded the creation of new best-in-class content for top 200 selling items in North America and Canada; optimized materials and resources for sales personnel resulting in an increase in sales conversion rate.• Managed relationships between creative agencies, content marketers, and product marketers for new content and digital services; managed project budgets to ensure expenses were under projection.• Presented bi-monthly financial updates to leadership, summarized YoY and MTD changes, evaluated gap-closing plans, and led monthly scorecard development and execution for both Health & Authenticity and Plant-Based operations.**Currently supporting the Health & Authenticity and Sustainability departments in various marketing-related projects.

Buffalo, Ny, Us

• Audited all customer-facing marketing content on Richs’ websites across four divisions.• Analyzed content and messaging of digital resources, identified gaps, and formulated improvements which resulted in an increase in engagement and a decrease in customer churn.• Produced, scripted, and edited 5+ training videos for newly launched internal sites, sales tools, and marketing resources; reduced training and onboarding time for new and current employees.

Buffalo, New York, Us

• Streamlined the onboarding and training of Care Coordinators across 5 channels via virtual and in-person sessions, ensuring 100% compliance with NYS Department of Health reporting requirements and sustaining funding• Planned critical training events, including 30+ training sessions for a 200+ member team; increased employee satisfaction scores by 15% via post-training surveys.• Administered all departmental logistics and calendarization for programs, training events, and critical L&D activities. Ensured planning was comprehensive in order to make events successful.• Managed content across Internal Learning Management systems and expedited company-wide employee communications and updates on a timely and very regular basis on behalf of the management team.

Menlo Park, Ca, Us

• Recruited candidates for four managers using Salesforce, CareerBuilder, Indeed, and Monster; conducted screenings, interviews, reference checks, and provided hiring recommendations.• Led recruitment events, meeting performance goals of 25 weekly interviews and hiring 50+ professionals quarterly while fostering business partnerships.

Center Line , Mi, Us

• Co-led the web design process for three websites; integrated SEO and A/B testing and achieved a 17% increase in organic traffic in 6 months.• Executed digital marketing campaigns with Google Analytics and AdWords for 40+ locations, crafting content to address customer inquiries.• Assessed consumer behaviors using Google Analytics, AdWords, Merchant Center, and Search Console, reporting metrics for ROI evaluation weekly.

Philadelpia, Pa, Us

• Served as a Brand Ambassador by representing and promoting the company's core values.• Engaged customers by initiating conversations, offering valuable advice, and leveraging comprehensive product knowledge to personalize interactions.• Utilized store technology effectively to stay updated on the company's in-store and online priorities and promotions.• Provided seamless, omnichannel shopping experience through tools such as MPOS, POS, and In-Store services.• Upheld Urban Outfitters' visual and operational standards with a customer-focused approach.• Supported shipment process in the role of Product Flow management, keeping informed about new arrivals and current in-store inventory.• Actively contributed to the completion of omni-order fulfillment processes.

Master Of Business Administration - Mba

Bachelor’S Degree, International Business And Marketing

Bachelor’S Degree, International Business

New York Regents Diploma, General Studies