Kyra Felton Email & Phone Number

Richmond, Va, Us

Washington, District Of Columbia, United States

Lead the design strategy for communication initiatives targeting marginalized communities, including people who inject drugs and transgender individuals, for the Center for Disease Control and Prevention’s Let’s Stop HIV Together (Together) consumer campaign.Employ empathetic, user-led design methodologies and pivotal strategic insights to foster inclusive messaging and engagement.Coordinate digital design strategy for Together, proposing efficient methods for HTML5 animated banner ad production utilizing Figma, doubling output while reducing development times by 66%.

Washington, District Of Columbia, United States

Reviewed campaign metrics to identify areas of improvement or successes and translatefindings into effective designs, such as HTML5 animated banner ads that performed 5.64 timesbetter than historically used static ads.Researched and presented innovative approaches/tools in digital advertising, web design, anduser experience to Together campaign stakeholders to drive strategy in digital spaces.Supported UX design and web development of custom WordPress sites for a variety of clients.

Washington, District Of Columbia

Received Crystal Pineapple Award for Technical Excellence and Impact for leading design ofcontract year summary report.Contributed to the creation and implementation of visual style guide for Together.Handled large-scale media buy requests for 400-600 materials within tight deadlines.Designed diverse print and digital materials for Together campaign in collaboration withdesign team.

Washington D.C. Metro Area

Lead and execute digital communications initiatives including a Search Engine Optimization (SEO) and social media plan with regular auditing of platforms, exciting content campaigns, keeping track of campaign budgets, and monitoring of day-to-day engagement.Conduct thorough product research to expand the association’s use of social media tools and other web-based platforms to better promote and share their narrative, reach target audiences including policy makers, membership, salesforce, suppliers, and the media.Design materials to distribute email newsletters, print paraphernalia, social media and website content.Analyze collected data from social media campaigns to better direct content creation for future social media campaigns.

Richmond, Virginia

Responsible for mentoring work study employees and volunteer program that included up to 13 individuals.Wrote and designed an educational campaign with class curriculum, tutorial videos, printing guides, sample books, and an employee manual.Conducted market data research on print facilities at universities, businesses, and non-profits across the country in effort to expand services.Developed an informational website to showcase the lab's services, abilities, and educational material. Implemented promotional techniques on social media platforms such as Facebook, Instagram, and Twitter.

Richmond, Virginia

Conceptualized a volunteer program through a thorough study of service design that allowed VCUarts’ students to learn print production methods while also expanding the GOlab’s service hours.

Co-ordinated and designed materials for local organizations and clients like the Edgar Allan Poe Museum.

Richmond, Virginia Area

Developed a mobile application prototype, after a thorough needs assessment, to motivate multiple sclerosis patients to exercise through education.Led a team of five engineering, arts, and business majors effectively through designing the prototype, designing and delivering presentations, and product testing.Compiled all findings, prototype versions, and product testing results and presented to the National Multiple Sclerosis Society's Board of Directors.

Bachelor Of Fine Arts (B.F.A.), Graphic Design

Certificate In Product Innovation

"Employing an cross-disciplinary perspective that embodies concepts from the arts, business and engineering, undergraduate students are.