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Leads the development of content strategies and marketing initiatives focused on driving business and brand growth. Directs content story development and ensures the most compelling and engaging brand stories are syndicated to key target audiences via appropriate audience platforms including websites, blogs, social media, digital marketing, channel activities, events and others.

Strategy & Planning• Leads the development and execution of global brand marketing strategy and plans that align with corporate strategic pillars, new product launches, and current product focus of the company• Leads implementation of strategies and tactics that deliver the desired brand experience consistently at every touch point• Lead cross-functional, cross-organizational teams and agencies in the development and execution of plans and budgets• Collaborates with key stakeholders in the business and proactively influence and guide the wider business in the successful application and presentation of the brand, inspire teams and individuals to continually improve the brand experience they deliver.• Work with external and internal partners (e.g., designers, strategist, analyst, etc.) to ensure flawless campaign executionExecution• Leads consumer marketing team in the execution of brand messaging for in-store POP and packaging • Leads media/Advertising planning including management of print, TV, other digital media efforts• Collaborates with Social Marketing Analyst to generate ratings and reviews for key products• Collaborates with Brand Experience strategist to manage the process for developing content creation and SEO and ensure all content is consistent across all platforms, optimizing landing pages for SEM, site search and user experience.• Leads the development of strategic PR plans that are in-line with key product launchesAnalysis• Collaborates with marketing analysts to identify industry trends, monitor, analyze and report performance on all brand marketing initiatives

- Developed annual global marketing strategy and plans for multiple brands across the US and global markets- Responsible for the planning and management of 8M dollar plus marketing budget- Managed global marketing communications planning team- Created and managed integrated marketing campaigns designed to create awareness and preference for Kids II portfolio of brands and new product launches- Managed the integration of activities across tradeshows, events, public relations, traditional media and all digital media formats- Worked with media planning resources to ensure media buys are fully leveraged (particularly with added-value dollars) to achieve the greatest return on investment while delivering to the established goals and priorities- Worked closely with Art Director and creative service team to develop "on-message" supporting creative for key initiatives and creative briefs as needed- Managed the ongoing priorities of key vendors/agencies via weekly or bi-weekly status meetings- Supervision of the development of sales presentation collateral and ensure efficiency and good customer service- Supervision of personnel focused on social and digital media to ensure specific goals are met for the media as well as for each campaign- Responsible for alignment of creative and consumer experience messaging delivering to the goals- Provided strategic and creative direction to public relations initiatives,- working closely with the agency (and with internal corporate resources when appropriate)- Supported product marketing through the development and execution of all marketing communications efforts to support new product launches- Developed strategy and marketing campaigns for consumer and professional tradeshows

- The Atlanta International Gift & Home Furnishings Marketing - the World's Largest Wholesale Marketplace for Gift, Home Furnishings, Rug and Apparel and LightFair International: World's Largest Commercial Architectural and Lighting Tradeshow & Conference- Promoted from coordinator to Sr. Manager in tenure with company and frequently recognized for exceeding position/project requirements.- Planned and implemented integrated, data-driven marketing and creative strategies for five different industries.- Developed and directed digital marketing, signage, photo shoots and interactive materials both internally and with outside agencies.- Forecast and managed budgets totaling more than two million dollars.- Partnered with corporate customers and internal clients to fulfill unique marketing needs with high- quality design concepts, etc.- Supervised accounts/project traffic while fostering creative staff, which evolved to become a valuable, cost-saving company resource.- Produced events and promotions with strict deadlines- Arranged media sponsorships, competitive procurement and all logistical details to ensure flawless execution- Established social media campaign for all business segments- Maintained and created content for email campaigns and Social Media channels.- Generated all creative jobs and managed internal graphic designer- Managed day-to-day internal creative process for company- Oversaw the design, production and distribution of advertising and direct mail materials produced by advertising agency and graphic designer- Wrote marketing collateral that included, but not limited to, emails, promotional letters, attendee brochure, exhibitor prospectus, direct mail, advertising, and onsite collateral.- Developed marketing program concepts to address business segment needs

- Pitched appropriate media for clients- Performed general day today services for clients- Wrote and organized press materials- Assisted in planning of special events (grand openings, radio remotes, announcements, etc.)- Participated in brainstorming sessions for new business prospects