As the Digital Content Officer for Chichester College Group, I am responsible for creating, managing, and optimising digital content across various platforms to enhance our online presence and engagement. My role involves developing and implementing content strategies, producing multimedia content, and ensuring consistency with our brand's voice and goals. I collaborate closely with different departments to support marketing campaigns, promote events, and highlight student achievements. By leveraging data analytics and staying updated with digital trends, I strive to increase audience reach and contribute to the overall success of the college group's communication efforts.

At InspoHub, as a Junior AV, I worked on video production projects for high-profile clients such as Aston Martin, global investment banks, and Olympic coaches. This role allowed me to gain hands-on experience across various aspects of video production, from camera operation and editing to sound engineering and vision mixing.Through these diverse responsibilities, I developed crucial skills such as attention to detail, creative problem-solving, and the ability to work under pressure. I also learned the importance of adaptability and teamwork, contributing to high-quality, client-focused video content in a fast-paced environment.

During my time at InspoHub as a Marketing & Content Production Executive, I managed a variety of marketing and content projects for clients across different sectors. My responsibilities included project management, website design, CMS management, and the creation of copywriting and design briefs. I worked with clients such as Fulham Broadway BID/Discover Fulham, Alamarin Jet, and POD Massage, where I also handled analytics reporting, paid advertising, and video production.I was responsible for developing and maintaining both company and client websites, ensuring a smooth user experience and optimal functionality. I focused on SEO optimisation through keyword research and on-page improvements to boost search engine rankings. Additionally, I managed PPC advertising campaigns, driving targeted traffic to client websites to increase conversions.My role also involved CRM management to track customer interactions, leads, and sales, ultimately improving customer retention. I developed content plans aligned with client marketing strategies and managed social media platforms, creating engaging posts and visually appealing graphics to enhance brand awareness. Moreover, I ensured all marketing materials were error-free and adhered to brand guidelines, while also contributing to video production projects and delivering monthly reports on campaign performance, including key metrics such as ROI, click-through rates, and conversions.

As a Content and Communication Officer at Northbrook College and Brighton MET College, I was responsible for creating and maintaining engaging content across various channels, including the website, social media, and email campaigns. My duties involved generating content ideas, conducting research, and collaborating with teams to ensure consistent messaging and brand voice. I also communicated with internal curriculum teams and alumni to produce blogs, articles, and news stories.In this role, I regularly reviewed web and social media analytics, along with industry trends, to ensure our content resonated with target audiences and achieved business goals. I worked with internal and external stakeholders to develop and execute communication plans, including crisis communications, press releases, and media relations strategies.Drawing on my previous experience, I significantly enhanced the college's approach to video content, emphasising its importance in the educational sector. Additionally, I managed the blog and newsletter, produced multimedia content, and worked closely with the design team to ensure all content was visually appealing and on-brand. My role was focused on promoting the college's brand, increasing visibility, and driving engagement with our audiences.

As a Co-organiser of the Ringmer Steam and Country Show, I played a key role in managing and executing this annual three-day event. My responsibilities included project and team management, where I led a diverse team to ensure all aspects of the event were coordinated effectively. I worked closely with the event owner to oversee both digital and print advertising campaigns, ensuring maximum visibility and engagement across all channels.Logistic planning was a critical part of my role, as I was responsible for organising exhibits, vendors, and caterers a year in advance to guarantee a seamless event experience. Additionally, I managed the budgeting process, carefully allocating resources to ensure the financial success of the show.My leadership ensured that all team members were aligned with our common goals, fostering a collaborative environment that contributed to the event's overall success.