Despite being an incredible organization, Family Care Health Centers (FCHC) had lacked a dedicated marketing department or individual for over a decade. During my tenure at FCHC, I've had the privilege of implementing a comprehensive marketing strategy.Establishing Brand Guidelines: I carefully crafted a set of brand guidelines that provide a consistent and cohesive brand identity across all platforms, ensuring a unified representation of FCHC's values and mission. In May 2024, FCHC launched a new logo symbolizing its commitment to supporting St. Louis' diverse population and providing comprehensive, integrated health care.Updating Antiquated Website: The outdated website was hindering FCHC's online presence. I spearheaded the website's transformation (which is still ongoing), modernizing its design and functionality to enhance user experience and effectively communicate FCHC's offerings.Designing Marketing Materials: I've designed a wide range of marketing materials, including brochures, flyers, and social media graphics, ensuring that they align with the brand guidelines and effectively capture the essence of FCHC's mission.Securing Google Ad Grant: I successfully obtained the Google Ad Grant program, which provides non-profits with free advertising on Google Search. This has significantly expanded FCHC's online reach and attracted more potential patients, with a CTR of 7.49%.Establishing Social Media Presence: I've set up social media pages on various platforms, creating engaging content and running targeted ads to connect with a wider audience, raise awareness about FCHC's services, and foster community engagement.Establishing Fundraising Program: I've played a pivotal role in establishing a fundraising program, developing strategies to solicit donations and increase financial support for FCHC's endeavors.

Effectively oversaw all marketing operations for this exceptional direct-to-consumer health food startup. Responsibilities spanned from analyzing attribution to enhancing website experience and encompassed everything in between.

As a result of a corporate restructuring, my position was terminated in just 14 months. During my time at Equifax, I collaborated with product marketers to develop and implement multi-channel media campaigns aimed at boosting lead generation for the Workforce Solutions business unit of the company.

SSM purchased St. Louis Physical Therapy, which ended my role. I took pride in promoting a company with exceptional therapists. In my role as Marketing Director, I oversaw all facets of the company's B2B and B2C marketing efforts, including the development of its vision, mission, and values. Throughout my tenure, I successfully increased total patient visits by more than 20% year-over-year.

Established the strategic vision for the Regional Marketing department, overseeing the implementation of diverse marketing programs aimed at reaching distinct target markets to bolster CBSH's consumer, commercial, and wealth management segments. Additionally, crafted and supervised the department's marketing budget to guarantee an optimal media mix and expansive reach.

Directed a team of Regional Marketing Managers and Regional Marketing Specialists supporting over 700 Jack in the Box restaurants in 10 states accountable for more than $12 million in marketing/media budgets. Led cross-functional teams launching product promotions resulting in increased product sales from +2% to +50% increases. Worked closely with senior management to ensure support of brand strategies across projects. Increased year-over-year sales more than 5% by restructuring marketing budget and media plans in declining markets.

As part of the Training Team at Jack in the Box in St. Louis, I facilitated classes for three levels of management training programs as well as coached Restaurant Managers while visiting restaurants on various skills, including communication, rewards and recognition, and motivation.