Kristen is a digital-first marketing executive with over 20 years of experience in driving global growth for apex brands in the Luxury and Beauty CPG industries. She holds expertise across Performance & Brand Marketing, E-Commerce, Media, Digital Content and Analytics, with a proven record for exceeding targets, increasing profitability, growing customer audiences and improving customer retention.Committed to operational excellence and insatiably curious, she is passionate about delivering innovative and customer-centric solutions that build brand equity and drive sales. She also counsels and influences executive management, marketing, and sales teams by providing thought leadership and in-depth functional knowledge in all aspects of Digital Transformation, Digital Marketing, and E-Commerce. She has over a decade of experience in managing and leading global teams in matrixed organizations.Kristen has shared her expertise as a speaker at various industry events, such as IAB, Cosmetic Executive Women, Digiday Summit, and Brand Innovators, as well as guest lecturing MBA/MA students at Columbia Business School, NYU Stern, Sotheby’s Institute of Art and Christie’s Education.