Kyra Pybus Email & Phone Number

Melbourne, Victoria, Australia

Marketing / PR and business development strategist with a future-facing perspective on consumer, lifestyle, retail and the culture sector. I am passionate about building out strategy in the spaces where innovation has created opportunity for business growth through astute communications and the elegant mastery of both traditional and digital/hybrid mediums.Arts Northern Rivers, Byron BayTourism TasmaniaArts Centre MelbourneSydney Fashion WeekMelbourne Fashion WeekendAustrade, BerlinLeague of Extraordinary Women, MelbourneThe Mansion Hotel and Spa, Lancemore Group

Melbourne, Victoria, Australia

Directing the marketing activity for a busy public art gallery, live performance program and series of creative events for a cultural organisation transitioning through an organisational redesign and to a new brand.

Hobart Tasmania

+ Developed the editorial content strategy for the ‘Come Down for Air’ campaign website. + Managed the agency village (creative, media buying and digital marketing) to deploy the 2019 winter marketing campaign nationally, including creative, brand and media strategy. + Creative content strategy and development for the new brand microsite.+ Winter Campaign: developing media messaging and native content, bespoke content briefs and development of print and digital assets, including publications, print media, digital, outdoor, partnerships, branded activation collaterals press material and advertorial for the national campaign. + Copywriting for consumer eDMs, activation onboarding strategy and campaign microsites. + Content creation for partnerships and activations, including Hawthorn Football Club, Expedia & Virgin.

Dubai, United Arab Emirates

Prior to commencing independent practice, my Comms and Public Relations career took me to opportunities in Canada, the UK and the Middle East.

Post-Graduate Diploma, Media & Communications, Pr, Event Management

Bfa, Art And Cultural Theory

Bfa, Art Theory Research Scholarship