Social Media Account Executive
Current- Created content, developed strategies, and exceeded target KPIs for 3 major clients: The California Endowment, the California Democratic Party, and Listos California.- Grew Instagram followers over 22,000 and Twitter followers over 3,500 in my first year.- Solely managed ad and commission campaigns for The California Endowment with a budget of $150,000 annually.- Compared to the last year, account following grew 112%; and engagement grew 411%.- Acted as the day-to-day client… Show more - Created content, developed strategies, and exceeded target KPIs for 3 major clients: The California Endowment, the California Democratic Party, and Listos California.- Grew Instagram followers over 22,000 and Twitter followers over 3,500 in my first year.- Solely managed ad and commission campaigns for The California Endowment with a budget of $150,000 annually.- Compared to the last year, account following grew 112%; and engagement grew 411%.- Acted as the day-to-day client contact to address client concerns and serve as strategic counsel.- Contracted and collaborated with artists, content creators, and influencers during various engagement + conversion campaigns for all clients.- Attended events with key partners and political figures to create content live, such as Kamala Harris and Rosario Dawson. Show less