Kyle Elysse Posson (Rodrigues) Email & Phone Number

Albany, Ny, Us

Upstate Ny

If you think the word consultant is icky, we’re right there with you. Most consultants feel like CONS. We want to be PROsultants (we love making up words). If you’re lost in your branding, marketing, and experiential events, we can help guide you. Let’s create together and help you feel profound.

Saratoga Springs, New York, United States

Developed sparkling water brand from ideation to cans in hands. Created logo and brand identity from can and carton packaging, to pop-up shop design, printed materials, digital presence including design and build of Shopify store, digital advertising and social media esthetic. Built and executed marketing and social strategy to create humor and voice including “mocktail mommy” persona with weekly mocktails and fails, TikTok presence with views over 1M unpaid, giveaways and collaborations, as well as weekly email cadence using Klayvio. Designed, managed and ran pop-ups for event activations and in-person sampling experiences to build a following in the local community. Created and nurtured relationships with businesses for KEY to be sold on shelves in markets, food trucks, and restaurants. Sourced and designed lifestyle merchandise for DTC, giveaways and influencer packages. Oversaw, designed, managed, and implemented digital advertising on Meta. Designed and oversaw the customer facing appearance of Amazon to position KEY as a new up and coming player in the market.

Oversaw all of the marketing activations for voice, esthetic, and strategy for the Barstool Ecommerce Store spanning 50+ brands and sub-brand Stella Blue Coffee commerce including but not limited to paid advertising, email strategy and design, social content, photography featured, Amazon and printed materials. Took Stella Blue Coffee from a name and an idea to a fully operational DTC and Amazon brand, reaching year sales goal within the first 3 months of the brands launch. Managed, oversaw, and creative directed design team responsible for all new merchandise on Barstool Ecommerce and Stella Blue Coffee. Assisted in wholesale activities for tradeshows, events, and customer reach out. Ideation and conceptualization for internal Barstool brands based on high performing success of Stella Blue Coffee.

Saratoga Springs, New York, United States

Built a lifestyle process from planning, procuring, ordering, logistics, to photography requests, marketing via social and email, selling on DTC and in retail, growing the lifestyle division 33% ($4.25M) in the first year. Creation and daily updates of the release calendar to align multiple departments of weekly releases, planning of merchandise and drinkware calendar 1 year ahead to successfully hit goals. Utilize past release data to construct product offerings and sales opportunities. Creative direct freelance designers and work with multiple vendors to create premium products that represent the brand vision. Design, manage budget and oversee creation of the experiential mini cafe trade show booth for the sales team. Create and oversee completion of “wholesale drip” program to celebrate and nurture top national wholesale retail customers through specialized gifts and customized packaging. Design, manage budget and oversee build of DWC’s first retail store in Saratoga Springs. Lead event planning, coordination, design, budgeting and promotion for the retail store grand opening and National Coffee Day events, giving hundreds of customers unforgettable experiences. Act as the face/voice of DWC brand for radio and TV interviews, FB and IG lives. Organize, coordinate logistics, and lead team, for 2 day Penn Station sampling activation to engage with new to brand customers. Conceptualize and name the top selling LTO Gingerdead Coffee and Gingerdead Chocolate Bark. Conceptualize and outsource costume design to bring to life, DEWI, the Grim Reaper social media mascot character.

Greater Boston Area

Created a new division at Johnny Cupcakes from inception to 3 years of monthly pop-upsin over 20 cities nationwide, grossing over $400K, mentoring a team of 22 people on sales, promotion, and operating their own business unit. Traveled the country monthly popping up with Johnny Earle, owner of JC, representing JC at national conferences and events by creating activations that inspired companies or organizations to hire the JC brand to collaborate through speaking engagements, pop-up shops, and custom t-shirts. Created and oversaw activations for collaborations with the likes of brands such as NutterButter. Created brand hysteria where fans camped out for events utilizing marketing initiatives including content from video, social media, and print. Creative directed design team on apparel sold and marketing collateral. Created and fostered relationships with vendors for sourcing products.

Hadley, Ma

Project Manager, designer, marketing, social media, communications and sales.

Deerfield, Massachusetts

Design of site wide banners and icons,Outlet email design, coding and back end development of daily emails, and upkeep of web events pages.

Enfield, Ct

Photography and design for Star Wars packaging featured in 2014

Millbury, Ma

All Over The U.S.

Creating a brand identity, video development, animation creation, instructional visuals for users.

Holyoke, Ma

Making Apple retail the success it is proclaimed to be!

Western Ma

Creating and updating user interfaces, making things fabulous of course!

Needham, Ma

Using knowledge of Quark to enhance and create promotional advertisements

Graphically enhancing the foundation's logo, website, and letterhead

Ingleside Mall Holyoke, Ma

Worked in conjunction with sales department to obtain new clients for Dish Network.

Springfield, Massachusetts Area

Graphic design, event planning, and research strategies.