Kyrsten Braun Email & Phone Number

Greater Minneapolis-St. Paul Area

Eden Prairie, MN

• Led all marketing communications initiatives for North America, including strategic planning and budgeting, messaging, creative execution, evaluation, reporting, ongoing tracking and updates.
• Managed multi-touch-point lead-generation campaigns, promoting diverse products and services to key industries, such as healthcare, government, financial services and education.
• Created digital assets and promotional communications, including emails, landing pages, webinars, videos, interactive experiences, product apps, white papers, case studies and e-brochures.
• Developed communications to support product launches, including webpages, datasheets, customer letters and sales bulletins.
• Oversaw strategy, theme and messaging for tradeshows and led diverse teams to execute related plans.

Minneapolis, MN

• Oversaw social media programs for company, including subscription-based service for advisors, and developed content for posts.
• Managed and developed all marketing and educational content for corporate website.
• Served as managing editor for key publications, including monthly e-newsletter, quarterly direct mail program and award-winning magazine for high-value clients.
• Regularly collaborated with subject matter experts, legal and tax advisors, industry experts and outside agencies to develop content and materials.
• Created brand, messaging and style guidelines for use throughout organization.

Saint Paul, MN

• Oversaw all marketing communications initiatives for the Financial and Professional Services Division, primarily focused on banks, insurance companies, legal professionals and architectural firms.
• Collaborated with department leaders to review business objectives, develop strategic marketing plans and implement creative communication solutions to achieve goals.
• Worked with subject matter experts and outside agencies to create sales literature, white papers, newsletters and other materials to promote products and services.
• Developed content for public and employee websites.
• Managed advertising campaigns in numerous national and regional publications.

Bloomington, MN

• Partnered with numerous community bank trade associations at a state and national level to promote services to members through marketing communications initiatives.
• Wrote articles for trade publications and created marketing materials for trade shows.
• Managed tradeshow setup and assisted with promoting services at events.

Saint Paul, MN

• Established the company’s marketing design department.
• Managed, trained and developed a staff of four, and directed all creative team operations.
• Created marketing collateral, including brochures, postcards, statement inserts, direct mail pieces, credit card offers, flyers, circulars and posters.
• Managed all components of a biweekly divisional newsletter for employees.
• Wrote finance literature and press releases for regional publications.
• Helped manage a quarterly trade magazine for distributors.

Bachelor Of Arts, Communications; Spanish (Minor)

Marketing communications

Certificate, Broadcasting

Television and radio broadcasting