Webtools was founded in 1998 to provide digital marketing services and website development to medical professionals. Our team identified an opportunity in catering to clients in the health and beauty industries who look for a solution provider with an understanding of the marketing arena as well as design capabilities. The company operates from its headquarters in New York City, holds European & Israeli branches and an R&D center in the Ukraine. The Webtools team currently serves over 150 businesses and organizations around the world.

Over the past decade, I have created SEO-optimized content for over 200 clients across a variety of sectors including healthcare, beauty, travel, technology, and digital marketing, as well as many brick-and-mortar businesses. My creative work includes poetry and contemporary romance. I also provide content strategy services including content audits, editorial calendars, and training of in-house teams to produce their own content.

Responsible for all content-related operations, including scoping, planning, executing, managing content projects and producing ongoing content. Contributions in this role additionally covered usability reviews and user experience consultation, and active review of all site maps, wireframes and design concepts before they were delivered to clients.

Managed multiple concurrent projects for a major global financial institution. Primary responsibilities included management of all day-to-day activities of a team co-located in Barcelona and New York, all client communications, and ensuring overall positive team dynamics. In addition, responsible for creation of marketing content for our group and copyediting of all project documentation to ensure consistent voice and point of view.

Overview:Manage several streams of work on active web properties for Ford Motor Company. Oversee daily management of a 20 person project team. Act as liaison between client, vendors, and internal project team to complete interactive initiatives on time and on budget. Bring consultant-level thinking into daily interactions with client.Selected Accomplishments:• Introduced process into areas where it was lacking, including status reporting, risk tracking and mitigation, and strategic road-mapping for long-term technology implementations.• Articulated complexities of client’s marketing ecosystem with internal team to improve interactions and team satisfaction with their work.• Exceeded profitability projections during 2010 for year-long support contract. Fundamental in developing 2011 support contract and setting baseline financial projections. • Gained client’s trust and confidence in making all day-to-day decisions on management of website, facilitated by frequent business travel to Detroit.

Overview:Plan and execute large-scale interactive projects, overseeing budgets ranging from $300,000 to $3M, and teams of 4 to 25 people. Manage teams as project moves through ideation, discovery, architecture, and development. Act as project liaison between internal team, client team, and third party vendors. Project types include digital strategy, brand development, website design and development, and mobile platforms.Selected Accomplishments:* Led on-time market launches for clients, including Nokia, Time, Inc., Coca-Cola, Telecom Italia, ABCNews, NBC, FreshDirect, and Sun Microsystems. * Maintained detailed project management documents on all projects, including key milestone tracking, project risk and issue registers, weekly status reports, and thorough reviews of all client deliverables.* Entrusted with large-scale technical projects, which involved managing development teams across multiple offices including Los Angeles, New York, San Jose, and London.* Excelled in preparation of detailed and accurate project budgets and financial projections throughout project.* Participated in new business pitches and idea generation for proposals.* Mentored junior project managers.* Improved internal processes to include UX and design support through the end of Development and inclusion of the QA team during Architecture.