Clients: Beauty brands: LVMH-Dior/ Fresh；AmorePacific-Sulwhasoo/Laniege/Mamknde；Internet brands: AlibabaOther brands: Johnnie Walker/ NikeLead ePR & tPR with a total of 45 subordinates. - Be responsible for budgeting, strategy plan, platform/ social media consultancy, DMR management, KOL management, etc.

Clients: DBR Lafite, IHG- Currently leading DBR Lafite & IHG with a total of 12 subordinates handling all aspects of marketing activities: Yearly Brand Communication Plan, Strategic Planning and Execution, Social Accounts Planning & Operation, Traditional and Digital Media, Events Management, Visuals & Video production, etc. - Have strong project management, budgeting, counselling and people management- Ensure a smooth handling of all matters regarding the brand, the agencies & the distributors.

- Commercial broker for the celebrity Xun ZHOU & Qi SHU handling their own brands development and commercial negotiation & communication. - Develop marketing strategies & increase brand awareness of football league - Bundesliga, BVB football club and LNTS football club. Implement and monitor the local marketing and communication strategy by managing the partners & 3rd parties.

Leading Gap, Old Navy, Patek Philippe and Brioni brands with a total of seven subordinates including associates and interns handling all aspects of Public Relations: Traditional and Digital Media, Events Management, Strategic Planning and Execution.- Media relationships: Gained extensive media pool and contacts across China Mainland First and Second tier cities, Hong Kong and Taiwan by pitching and partnering with Fashion and Lifestyle print media- Strategic planning and execution achievement and highlights: Proposed and executed over ten New City Entry Plans for Gap in China Mainland and Taiwan by providing strategic consultation for each city per its geographical, cultural and media differences. - Event planning, management and execution: 1) Well-rounded planning from pre-event warm up to event buzz and post-event sustaining exceeding client expectation2) Extensive experience in various types of events such as Store Openings, Press Events, and Seasonal Collection Previews from early stage planning, budget control, event execution, to post-event performance review through formal reports or presentation.