Kyuhee E. Email & Phone Number

Seoul

As a team leader I manage and lead holistic areas that are required. Not only advertising planning but also business solutions are handled on my responsibility. Setting KPI, Exploring new digital platform and expanding brand's perspectives - all those are a key that I am focusing in current position. In rapidly changing world, I am willing to catch up consumers' insight and market trend, and then sort out diverse and dynamic information and optimize the best solution in brand marketing communication. The sectors I've been in charge are health care, airlines, home applicance, F&B, digital game, etc.

Seoul

Seoul

Since I joined at the current advertising agency, I have been responsible for launching Blue Diamond Growers’ Almond Breeze in Korea. My role reached over to TVC planning, research & analysis, media planning in cooperation with media agency and in-store marketing together with local distributor. Main accounts that I take are international clients like Blue Diamond Growers from the US as well as Korean global client, Kumho Tires for multi national media planning.

With both experiences from agency and client, I continued my career goal at advertising company, TBWA. I was mainly in charge of managing IMC service under the department of IBC (Integrated Brand Communication), which included brand campaign development, new business exploration, market analysis and new media outreach. Her highlighting experience includes GUINNESS ‘I AM MORE’, Amway’ Nutrilite, J&J’ ACUVUE, HUROM, Kwang Dong Pharmaceutical’s VATA 500.

Joining The Body Shop as PR manager in the martketing department, I was in charge of developing and conducting marketing practices including sales promotion, annual marketing activities and budgeting. Particularly, I have performed on CSR campaign including ‘Stop Trafficking of Children and Young people campaign’, ‘AIDS prevention concert with MTV’, ‘Christmas donation program-10 dollar worth happiness’, etc.

My career at the PR field continued at Burson-Marsteller’s Seoul Office in 2008. In all these years, I gained expertise in building strategic thinking, communication skill not only with clients but multinational working units. My client experience covers diverse industry ; consumer, healthcare, public affair, including FedEx, LG Electronics, Allergan Korea, etc.

I started my career in PR field since 2006, by firstly joining at Briman Communications(Joint wth Text 100), which jointly runs with business with multinational PR firm. I was in charge of corporate PR for multinational enterprises of technology and consumer including Cisco, Philips, IBM, etc,.