At Werremeyer Creative, I lead a versatile, cross-functional team that drives innovative digital solutions. My role as interactive creative director is rooted in UX/UI design and expands to a holistic approach that integrates graphic design, strategic planning, research, and SEO, ensuring each project is informed by user insights and aligned with business objectives. • Strategic & Conceptual Leadership: Engage stakeholders and collaborate with internal teams to craft strategies, develop concepts, and drive creative direction that resonates with both users and clients. • Integrated Design Expertise: Blend traditional graphic design with interactive UX/UI principles, delivering cohesive visual experiences across print and digital platforms. • Research & SEO-Driven Solutions: Conduct in-depth user research, market analysis, and SEO planning to inform design decisions that amplify user engagement and meet measurable goals. • Cross-Functional Collaboration: Partner with developers, product owners, and content strategists to ensure all design elements align with technical and strategic requirements. • End-to-End Project Oversight: From discovery to completion, manage planning, design, and testing phases, ensuring projects meet high standards of creativity, accessibility, and usability.Notable clients include Washington University in St. Louis, Washington University School of Medicine, BJC HealthCare, Ranken Jordan Pediatric Bridge Hospital, Missouri Foundation for Health, and Gateway to Hope.

Spearheaded the transformation of Washington University’s digital presence, realigning core web properties, evolving the university-wide web theme, and integrating digital marketing with broader brand initiatives. Championed the views and pain points of our campus partners (clients) by bringing evidence from research and driving the team towards impactful, measurable experience design.• Strategic User Experience: Guided UX/UI decisions to create elegant, functional, and responsive university websites.• Collaborative Innovation: Partnered with content strategists and technical teams to ensure holistic, cross-functional design solutions.• Brand Stewardship: Created high-quality prototypes, mockups, and standards, seamlessly aligning digital properties with the university’s identity.• Data-Driven Design: Utilized research and analytics to drive design enhancements, ensuring measurable impact across university platforms.

Led a multidisciplinary team to produce digital marketing solutions that resonated with client brands, ensuring high-quality design execution across campaigns.• End-to-End Campaigns: Developed creative concepts for diverse client projects, from logos to interactive web designs.• Cross-Functional Leadership: Worked closely with account executives and team members to stay on course with client goals and timelines.Key projects included branding and product development for Dairy House and website design for St. Louis Community College.

At Imagery, I was part of a 5 person team of creatives that designed monthly circulars for several RTO clients, as well as direct mail campaigns, P.O.P., posters, brochures, annual reports, and brand strategies for both RTO clients and our clients in the banking industry. I was also able to build my web design muscles by working on the front-end designs for several of our clients.