In this position, I lead 50 direct and indirect reports to deliver $30.6M in revenue, with a $25M goal, exceeding expectations by $5.6M. I modernized the marketing team, reorganizing it and creating a product marketing team and the first market research position. With the Executive Leadership team, I developed the roadmap for the next three years, focusing on improving our technology, launching new national products, and Florida-specific editions. ➥Exceeded sales goal of $25M, bringing in $30.5M. ➥Modernized the marketing team, building the first product marketing team with a focus on market research, the customer journey, and data to position products for growth.➥Built KPIs for sales and marketing to ensure revenue goals were achieved and used data to lead decision-making processes.

As the Head of Sales Enablement & Key Account Marketing, I was tasked with focusing our sales and Key Account Team on selling the new Oxford English Hub software. As part of the global launch team for Oxford English Hub, I developed the branding message as well as the go-to-market plan for the launch. I successfully built a sales training program that served new hires and over 300 reps globally. I was also responsible for building the new Key Account Marketing team, focusing on the top 20% of customers and developing an Account Based Marketing approach to winning and retaining business. ➥Oversaw the Global Sales Conference and Regional Conferences, training over 300 reps on digital products, roadmap, and selling skills. Implemented assessment; resulting in metrics which were used to develop further training.➥Designed and launched the GTM strategy for Oxford University Press’s new digital platform, working to develop the brand messaging, product USP, and ensuring the sales team was trained and had the needed collateral to win business leading to a $10M launch in the first year. ➥Drove an increase of 12% in revenue by building the foundations of ABM for our Key Account Marketing team.

Here, I successfully performed in a pivotal role planning and executing the go-to-market strategy and transitioning the focus from print to digital. Additionally, I coached and mentored the sales team enhancing knowledge, skills, and abilities to drive revenue and growth aligned with the overall organizational mission and vision.➥Led the cutting-edge Clever LMS integration processes and developed a pipeline of $2M+ with $1M in quotes in 3 months for the product line. ➥Leveraged sales and marketing adeptness and experience to improve marketing channels, target emails, and sales outreach to achieve pipeline growth.➥Identified short and long-term sales opportunities to build products and provide exceptional services driving customer satisfaction, experience, and loyalty.

In this position, I successfully served as strategic manager responsible for developing and implementing go-to-market and annual marketing strategies.➥Conducted and utilized market research to create target segments, establish pricing, and propel the enterprise forward to achieve organizational goals.➥Directed all planning and budget, cultivated a customer-centric focus, and executed programs and campaigns.

Voice of Sales Committee

In this position, I successfully hired, coached, and trained seven sales professionals and propelled sales in an $11M revenue district.➥Developed and trained the team to improve data management, sales skills, and product knowledge.

In this position, I successfully directed all marketing activities and drive revenue and growth within the collegiate History market.➥Developed digital product lines high-value campaigns, coordinated world-class promotional events, and achieved Marketing Manager of the Year delivering a 425% digital growth and 78% activation rate.

In this position, I successfully transformed an underperforming region into a thriving territory providing innovative business and economics digital solutions.➥Exceeded sales goals YoY by implementing Connect, McGraw-Hill’s Course Management System, providing robust Salesforce training to the workforce, and converting business to digital solutions.

Responsible for a growing custom print and digital revenue in my territory. Main responsibilities included working with the sales force and professors to create their customized materials. Responsible for completing a cost study, receiving approval and submitting all the pertinent information to production. • 22.4% increase in custom color and black and white adaptations • 21.4% increase in local author customizations• Increase of $940,876 a 21.9% increase. • Leading training sessions for other LSS team members based around our custom tracking database and our Primis systems. • Leading training of our sales force around custom and Primis systems. • Increased our groups contact and business with the B&E inside sales.

Successfully manage a group of four full time and one part time customer service employees. Handle the daily operations of the Primis Online Group. Primary responsibilities include highest level of support for customer service calls and dividing and assigning duties to customer service employees. Training all employees on the aspects of order fulfillment. Working with third party vendors to ensure the timeliness of all orders. Working with our programmers to resolve system issues. Previous highlights have been the creation of the Primis “how to manuals” for new hires and sales reps. Collaborated on a web-ex strategy/training for sales reps. The overall business grew about 20% in two years to $14,000,000.

Served as the main contact for the Irwin Sales force and handled the essential daily operations. Promoted to lead team of five employees in daily call center operations. Primary responsibilities included customer service calls for orders of textbooks and eBooks. Coordinated with Sales Reps and customers for accuracy and timeliness. Handled questions, problems and manage projects for the Irwin Sales force. Oftentimes finding new ways to reach a solution that satisfies the company, professor and sales rep. Handled tech support calls and emails for the Primis eBookstore, assisting customers with required software and accessing their eBooks. Worked with external partners to ensure quality and timeliness of customer orders.