- In charge of strategy and execution of all aftersales marketing activities (EMEA region), both digital and traditional ones.- Project leader in setting up the e-commerce (tools, processes, operations)- Hold and reinforce the relationship between Customers and Brand after the purchase, trying to enhance customer experience while developing the After Sales Business for the Company and the Trade Network.

Responsible for overseeing Corporate & Global digital strategy and for scouting new innovative tools and functionalities to support the business.Identify and manage opportunity in innovation for areas of high relevance across digital capabilities and customer experiences;Formulate digital customer experience strategy based on leading practices and innovation to keep pace with rapidly evolving user expectations;Scout, collect and select the best Digital Innovation ideas (new… Show more Responsible for overseeing Corporate & Global digital strategy and for scouting new innovative tools and functionalities to support the business.Identify and manage opportunity in innovation for areas of high relevance across digital capabilities and customer experiences;Formulate digital customer experience strategy based on leading practices and innovation to keep pace with rapidly evolving user expectations;Scout, collect and select the best Digital Innovation ideas (new functionalities /tool/ process);Coordinate Digital special project launch and development;Provide guidance of Corporate and Global Brand Websites/App strategy, planning and definition and coordinate the Market localization;Manage as a service the distributors/Dealers website and app;Manage the Digital Retailer solution strategy & development;Deal with digital agencies, signing agreements as budget owner. Show less

Formulate the annual digital marketing plan for HQ, as well as online initiatives and global campaigns, in order to generate commercial leads and increase the Brand image, producing reports to track performance.Provide the optimum organization and management of the company’s websites, microsites, social and other internet applications, setting also HQ Digital Marketing guidelines for local implementations.Manage day-by-day content production and editorial updates of the… Show more Formulate the annual digital marketing plan for HQ, as well as online initiatives and global campaigns, in order to generate commercial leads and increase the Brand image, producing reports to track performance.Provide the optimum organization and management of the company’s websites, microsites, social and other internet applications, setting also HQ Digital Marketing guidelines for local implementations.Manage day-by-day content production and editorial updates of the websites/digital platforms, ensuring the websites and all the related social channels are constantly updated according to the editorial, marketing and commercial priorities of the brands.Work with the technical team and external digital agencies to ensure all aspects websites are functioning and deliver excellent user experiences.Building and extending the company’s databases, in order to use it in online and offline marketing activities. Show less

Responsible for establishing total integration across all communications for motorbike brands (Aprilia, Moto Guzzi), advising also internal and external stakeholders on issues relevant to the brand.Responsible for ensuring all communications worldwide follow brand positioning, for the development of product line communications, advertising and public relations programs.

Develope style guides, templates, and other materials keeping the company’s vision, mission, and objectives in mind, for press launches, events and exhibitions.Responsible for the POS materials for all the product range.

Participate in implementing Trade Marketing Strategies, including promotional campaigns, promotion tracking, visibility, in store branding, and other related functions.Provide marketing assistance to sales team through answering clients and product inquiries.

Direzione Generale per la Cooperazione Economica - Ufficio VI