- Leads development of the annual Firehouse Subs public relations strategy in line with business priorities to ensure execution of public relations tactics - Leads development and execution of communications plans for brand programs and promotions integrated with marketing counterparts - Implements brand-led public relations efforts in support of Firehouse Subs Public Safety Foundation to further the brand’s commitment to corporate social responsibility through public safety, resulting in five consecutive years as the No. 1 brand for the Supports Local Communities metric as identified by Technomic- Identifies and elevates community-focused storytelling on behalf of the brand including system-wide initiatives, an authentic heritage in heartfelt service and numerous ongoing efforts of franchisees who go above and beyond for their communities - Develops and executes brand’s growth and development plan including local public relations for individual new restaurant openings and regional expansion plans; supports international team with global expansion communications - Oversees internal spokespeople processes and thought leadership - Built and designed custom publicity reports for internal stakeholders to highlight brand KPIs and other business results in addition to three back-to-back years of record-breaking public relations results; oversees ongoing creation and distribution of publicity reports - Manages crisis communications support line in partnership with brand’s leaders and crisis management team to ensure risk is minimized and franchisees are supported - Manages a variety of team members including in-house communications and agency partners in support of department priorities - Maintains close communications with brand’s field leadership including operations and marketing to ensure consistent support to franchisees

- Implemented Firehouse Subs’ local public relations strategy to assigned territories to drive traffic and awareness to meet sales goals and franchisee satisfaction- Managed all local public relations efforts across half of system’s designated market areas through proactive franchisee and media relations, including managing two media relations specialists - Developed local public relations efforts in partnership with Firehouse Subs field support team including franchisees, marketing and operations managers centered around traditional earned media and influencer relations- Traveled to assigned territories to build relationships and present local public relations results and plans to area representatives and franchisees

• Performs media relations tasks including the distribution of news releases, media list development, media pitching, media monitoring, coordinating distribution of inbound media inquiries and management of media care packages• Manages influencer relations program by vetting, conducting outreach and relationship nurturing, and coordinating the implementation of partnerships with social media influencers and bloggers• Assists the Corporate Communications team in the tactical execution of strategic PR campaigns through logistical support• Executes the company’s native advertising program through Outbrain, increasing readership of the brand’s positive media coverage• Assists with PR measurement and analytics reporting with extensive knowledge of Cision’s PR software• Oversees corporate headquarters’ tour program as a function of the company’s public affairs operation• Manages departmental budget of approximately $1,000,000 through invoice processing, vendor coordination and monthly, quarterly and annual projections

• Managed front lobby and assisted the senior administrative coordinator as needed• Wrote and submitted all press releases to industry trade contacts• Content creator for social media for the company and a sister company including Facebook and Twitter

• Assisted the store manager in daily duties such as employee management, marketing, social media and event planning• Checked in and processed shipment• Balanced cash registers, opened/closed store, prepared daily bank deposits• Assisted customers in clothing and accessory selections