As a versatile freelancer, I specialize in Virtual Assistance, Wordsmithing, and Event Execution. - As a Virtual Assistant, I provide reliable and efficient administrative support, ensuring smooth operations and seamless communication. - With a keen eye for detail and a flair for crafting compelling content, I transform ideas into engaging narratives that captivate audiences. - My expertise in event execution allows me to plan, coordinate, and deliver events that meet client expectations. Combining creativity, precision, and adaptability, I am dedicated to helping clients achieve their goals with excellence and professionalism.For more details, you can view my portfolio or contact me.Let's Collaborate!

I led one of the sub-events of Summarecon’s Jakarta Fashion & Food Festival (JF3), collaborating with GambaranBrand, a community of brand specialists, to organize the Jakarta Brand Festival (JBF). This event aims to create a concrete program for the development of local Indonesian brands, fostering their growth and sustainability while contributing to a healthy and ideal ecosystem.The objectives were executed in several phases and activities:In the initial phase, the GambaranBrand team opened participant registration within their community, focusing on three categories: food, fashion, and craft. Approximately 100 registrants were collected, from which 20 brands were selected.Subsequently, the JF3 team and GambaranBrand collaboratively curated the 20 brands, ultimately selecting 9 brands that qualified for further participation in the program. Simultaneously, the teams sought mentors; professionals with around 15 years of experience across various disciplines and industries.An ‘Accelerator Program’ was established, providing one-on-one mentoring for the 9 selected local brands. Mentorship covered six different disciplines: strategy, HR/organization, sales/marketing (both offline and online), operations/supply chain, product/service, and finance. The objective of this mentoring program was to enhance the business performance of the mentees.Throughout the four-month mentoring period, the JF3 and GambaranBrand teams divided responsibilities to support both mentors and mentees during all sessions. This ensured an ideal flow, allowing mentees to receive direct evaluations and feedback from their mentors, while also feeling motivated and gaining clear guidance to advance their businesses.The selected mentees were then given the opportunity to participate as tenants at JF3 during both the Fashion Festival and the Food Festival.

I led a PR team, responsible for managing all aspects of public relations for the company’s real estate properties, including Summarecon Mall Kelapa Gading (MKG). In addition, I also served as Head of PR & Documentation for the Jakarta Fashion & Food Festival. Key Responsibilities: 1. Media Relations- Managed media relations for an average of 12 events annually, coordinating with around 15 media partners per event. On average, we achieved 40-60 pieces of media coverage per event.- Developed strong relationships with media outlets, facilitated the negotiation of media partnerships.- Served as a key point of contact for over 300 MKG tenants on media-related matters (advice & consultation).- Responsible for responding to media inquiries & preparing appropriate messaging to mitigate negative publicity.2. Social Media Management- Led the social media strategy, driving increased engagement across platforms, ensured consistency in messaging.- We were able to increase followers on social media platforms, including gaining around 15,000 new followers on Instagram annually, as well as growing the Facebook & Twitter communities through regular engagement & content updates.3. PR Strategy- Developed & executed comprehensive PR strategies. Focused on increasing media coverage, building brand awareness, supporting sales & marketing efforts.- Led press conferences & media briefings, ensuring the press had access to accurate & timely information. Prepared media talking points for company executives.4. Editorial Responsibilities- As Managing Editor for ‘Boulevard’, MKG’s monthly magazine, my responsibilities included creating editorial flat plans, managing editorial deadlines, reviewed all content for quality & consistency before distribution.5. Performance- Consistently achieved PR targets, with performance levels reaching between 80-100% annually. On two occasions, exceeded targets by achieving 115% and 125%.I resigned due to personal family matters.

JF3 is one of Indonesia’s largest annual events, organized by Summarecon & the Jakarta Tourism Board with the aim of promoting the country’s fashion & culinary industries. I was responsible for managing media relations, overseeing public relations activities, & ensuring high-quality documentation of the festival’s events. My role involved coordinating both PR & documentation teams to support the festival’s operations & amplify its reach. During my tenure, JF3 spanned over 30 days & included numerous sub-events.Key Responsibilities;Public Relations:1. Team Management & Coordination.2. Media Relations: Built & maintained relationships with over 50 media partners, value worth IDR 60 million. 3. Media Coverage: Coordinated over 30 press conferences, media briefings, & daily media inquiries. 4. Social Media & Content Strategy: Managed JF3’s social media presence across 4 official accounts & the website. 5. Content Production: Structured & scripted live TV segments, promotional videos, & speeches for key figures. 6. Editorial Support: Reviewed 38 articles for the JF3 supplement in Harper’s Bazaar Indonesia, ensuring editorial quality & consistency across 84 pages of content. Helped finalize scripts for TVCs, print ads, & promotional materials created by the A&P team.7. Script Development: Crafted scripts, speeches & talking points for the JF3 Chairman, senior Summarecon executives, & government representatives. Documentation:1. Team Management & Coordination.2. Event Coverage: Captured over 27 fashion shows, 100 food & fashion tenants, & 20 supporting events.3. Content Quality Control: Supervised the editing of over 110 videos, ensuring the final content met broadcast standards & was optimized for various platforms.4. Photo Selection & Distribution: Selected the best for internal promotions & media distribution. 5. Documentation Library Management: Organized & maintained an accessible archive of photographic & video materials.

Assisted in the creation and implementation of public relations initiatives.Primary Responsibilities:- Conceptualized and created promotional content for PR purposes.- Created, delivered, edited, and optimized PR materials.- Supervised social media outreach and ensured consistent messaging across platforms.- Provided support to the corporate communications division of Summarecon.- Managed the flow of information and communication, ensuring dissemination according to the planned strategy.- Identified, developed, and executed communications strategies to enhance brand visibility.- Improved communication efficiencies within the company.- Conducted extensive media outreach to foster strong relationships with key media outlets.- Managed crisis communication and implemented effective strategies to mitigate risks.- Served as the managing editor for the in-house magazine, overseeing content development and publication.- Administered budgets for PR and communication activities, ensuring cost-effective execution.- Led a team of PR professionals, providing direction and fostering collaboration to meet organizational goals.

Primary Responsibilities: - Established and maintained relationships with Trans TV’s target audiences, including corporate and government stakeholders. - Developed and nurtured both new and existing corporate partnerships. - Planned, developed, implemented, and evaluated programs, activities, and daily operations related to corporate and government affairs. - Assisted top-level management in coordinating, facilitating, and advancing public relations initiatives related to corporate and government relations. - Coordinated and responded to corporate and government requests, ensuring alignment with company objectives. - Created company literature and other forms of communication to support corporate and government relations efforts. - Performed various job-related duties as assigned to ensure the smooth execution of departmental functions. - Managed budgets for corporate and government relations activities, ensuring cost-effective execution of initiatives.

Television Program Execution. Primary Responsibilities: - Assisted in planning and preparing for television productions. - Ensured all equipment was properly set up and ready for use before and during the show. - Managed the studio audience before and during the show, maintaining control and ensuring their comfort. - Relayed information between the control room, floor staff, and talent, ensuring smooth communication. - Coordinated rehearsals and briefed presenters and talent on show requirements. - Controlled the studio floor, addressing any technical issues as they arose. - Oversaw safety protocols and ensure the well-being of all individuals on the floor.

Promotional Activities and Customer Services. I was responsible for managing promotional activities, handling customer complaints, and supporting the sales, education, and service of Telkomsel products across various commercial locations, as per the assigned schedule. I carried out these responsibilities while completing my studies.