- Fostering a culture of marketing excellence across the company by building a team of SMEs with a laser focus on customer centricity and UX- Setting the Engagement strategy in ANZ across all channels, with a focus on digital- Internal stakeholder management of local and central teams to influence new capabilities and innovation for the customer experience- Nuturing partnerships with key brands to bring exclusive value to both brands.

- Leading a team to drive customer engagement strategies across all channels, providing best practice marketing campaigns, UX and channel strategy. - Created a customer centric approach to campaign arbitration and implementation- Identify new partnership opportunities for offline and digital partners and own end to end, including negotiation and contracts to drive mutually exclusive value- Develop ongoing analysis of industries and key players to identify relevant future partnerships- Drive continuous alignment with key internal stakeholders and directly manage the governance of any marketing communications or partner gating process for all stakeholders

- This strategic business development position was responsible for identifying and securing new partnership prospects that generate card members for consumers and businesses. - My remit was complete end to end ownership of the partnership; management of strategy formulation and prospect identification, through to product formulation, negotiations, implementation and launch. - This role required honed analysis of potential partners and industries to identify relevant possible partners and acquisition strategies. - This role enabled me to hone my skills in building and delivering best-in-class value proposition proposals to 'C' level executives that demonstrate unique & mutual benefit to American Express, Partners & their customers.

- Regional responsibility for the marketing relationships, strategies and marketing execution for 20 partners across Airline and Online industries including Qantas, Singapore airlines, Google, Dell and Microsoft.- Responsible for Japan, Asia, Pacific and Australia both in terms of managing merchants headquartered in this region, executing end to end campaigns and adapting and localizing campaigns across each market.

- This role specialised the development and implementation of multi-channel marketing strategies for our products across Australia and New Zealand to drive card acquisition. - Initiated and oversaw the alignment of the small business and the consumer online marketing strategies and built the relationship between teams and vendors to target economies of scale through shared learnings.- My focus on optimising the customer experience saw increase of 51% for Small Business acquisitionProject lead for the implementation of our Member Get Member platform, as well as new product launches in Australia and New Zealand, and SME for the affiliate and telemarketing channel.

- Building website content for all Business Units of the organization- Communications development: Speech writing, PR releases, results presentations, media briefs - Tailoring direct marketing to range of audiences via various marketing channels - Leading end to end marketing initiatives and relationship management

- Brand Management: oversaw a re-branding of the company across all assets and customer touch points- Responsible for marketing strategy development and campaign execution which led to achievement of increased market share, acquisition objectives and drove sale volume by 120%- Built a social presence for the brand online to drive customer engagement and allow customer feedback- Website content development and management