Luis Romero Email and Phone Number
Luis Romero work email
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Luis Romero personal email
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Hello, I’m Luis. I’m a relationship builder, storyteller, multicultural specialist, and revenue growth expert. With more than 20 years of success driving profitability and increasing market share for companies like Group Nine Media, NBCUniversal, and Univision, I’m a proven expert at fueling revenue growth. I have a clear understanding of the digital ecosystem, it's ever-changing landscape, and I have a gift for identifying trends that result in monetization and ultimately, profitability. EXPERTISE: My experience spans web, mobile, social, TV, and radio. My expertise is creating exceptional experiences both for agencies and consumers. I possess deep knowledge of the multicultural and Latinx communities.APPROACH: Before anything else, I’m a relationship builder. I have an exceptional ear for consumer needs. Reaching the Hispanic market — and leveraging our buying power — is more than just Spanish translation. Moreover, with Black Lives Matter, it is evident how this work extends beyond the Hispanic market. Consumers want to be heard and seen. My job is to help tell their stories.RESULTS: I have spent my career inspiring sales and marketing teams to create great experiences for clients and consumers. The results? More representation in the media. Rapid, sustainable revenue growth. Increased market share. Happy clients. Happy consumers.When not fueling revenue growth, you can find me working out, watching futbol (soccer), cooking for family and friends, and visiting museums (pre-COVID, of course).✉ I truly enjoy sharing best practices with fellow industry colleagues. You may reach me at lromero.728@gmail.com.EXECUTIVE ASSETS: Sales Leadership / Financial Management ($250M+ P&L) / New Business Growth / Executing Influencing & Presentations / Deal Structuring / Complex Negotiations / Strategic Account Growth / Market Expansion / Team Leadership (30+ Staff)
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Founder And PrincipalRomero Advisory GroupNew York, Ny, Us
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Executive Vice President Of SalesCanela Media May 2024 - PresentNew York, Ny, Us
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Senior Vice President, Head Of Sales North AmericaThe Guardian Us Mar 2022 - May 2024New York, New York, UsI led the Guardian US Sales and Marketing Teams and was responsible for all aspects of the advertising business for the US and Canada, establishing US strategies that help our brand partners achieve their marketing goals and leading the US sales organization to successful plan execution. -
Senior Director Of Brand Partnerships, Multicultural Sales & MarketingGroup Nine Media Dec 2020 - Mar 2022New York, New York, Us -
Marketing ConsultantRomero Media Consultancy 2020 - Jan 2020I provide marketing leadership and expertise, identify opportunities for process improvement and optimization, and develop new revenue opportunities for national and global clients. I serve as a strategic advisor to senior leaders and the C-Suite that are looking to transform their digital businesses.Select client success stories:✓ MENTAL HEALTH ONLINE RESOURCE: I elevated the organization’s digital presence by strategically launching across key social channels. I also recommended pay-per-click (PPC) advertising and programmatic revenue streams to create a foundation for scalable business growth. ✓ SPAIN-BASED COMPANY: I prepared the company for a successful U.S. launch by developing core messaging, overhauling its sales and marketing decks, and leading in-depth competitor and market research. I also led the sales organization through a comprehensive training program.
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Senior Vice President Of Digital & Linear SalesNbcuniversal Media, Llc 2016 - 2019New York City, Ny, UsI spent more than a decade driving sustainable revenue growth for NBCUniversal. Originally, I was recruited to professionalize and scale digital ad revenue.After successfully growing annual digital sales revenue ten-fold during my first decade, I was tapped to expand my role and innovate linear sales. I drove $250M+ in annual revenue and led a team of 30 direct and indirect reports.Highlights from my time at NBCUniversal include:✓ 2018 FIFA WORLD CUP: As the Digital Lead for Hispanic sales for the 2018 FIFA World Cup Russia, I achieved 165% of an aggressive advertising revenue goal.✓ RECORD-BREAKING REVENUE GROWTH: Despite the national TV ad market experiencing YOY losses, I grew linear billings to an all-time high.✓ INDUSTRY INNOVATION: I championed innovation while simultaneously introducing new revenue streams. Notably, I pioneered the industry’s first English-Language ad on Spanish-Language TV.✓ INDUSTRY PARTNERSHIPS: I leveraged my strong relationship building skills to forge first-of-their-kind partnerships with Snapchat, Twitter, YouTube, Mashable, Buzzfeed, etc. -
Senior Vice President Of Digital SalesNbcuniversal Media, Llc 2006 - 2016New York City, Ny, Us
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Vice President Of Digital Sales, Univision OnlineUnivision Communications Inc. 2004 - 2006Miami, Florida, UsI joined Univision as a founding member of the Sales team. I quickly closed the company’s first advertising deal and played a key role in the Univision’s growth to the #1 provider of Spanish-language content.During my tenure, I climbed the ranks from Senior Account Executive to Vice President, ultimately driving $24M in annual revenue and leading a team of 10 direct and indirect reports. -
Director Of Digital Sales, Univision OnlineUnivision Communications Inc. 2002 - 2004Miami, Florida, Us
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Senior Account Executive, Univision OnlineUnivision Communications Inc. 2000 - 2002Miami, Florida, Us
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Vice President Of Northeast Sales, HispanicKatz Media Group 1992 - 1999New York, New York, UsI was originally hired as a member of the sales team at Katz Media Group, the largest media representation company in the country.In less than a year, I was promoted to Vice President of Northeast Sales for the Hispanic Market and led an 8-person New York Sales team.Driven by user experience, I conceived and implemented an innovative bundled pricing strategy with local radio stations, successfully increasing both the average revenue per customer and enhancing the customer experience.
Luis Romero Skills
Luis Romero Education Details
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St. John'S UniversityCommunication And Media Studies
Frequently Asked Questions about Luis Romero
What company does Luis Romero work for?
Luis Romero works for Romero Advisory Group
What is Luis Romero's role at the current company?
Luis Romero's current role is Founder and Principal.
What is Luis Romero's email address?
Luis Romero's email address is lr****@****ail.com
What schools did Luis Romero attend?
Luis Romero attended St. John's University.
What skills is Luis Romero known for?
Luis Romero has skills like Digital Media, Digital Marketing, Advertising, Digital Strategy, Media Planning, Integrated Marketing, New Media, Social Networking, Mobile Devices, Television, Mobile Marketing, Marketing Strategy.
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