Brand creation & brand activation across multi-channel campaigns

Management of Manchester Business operations focusing on the growth of subscription Brand | Marketing | Trade | NPD

- Creation, implementation, and analysis of quarterly multi-channel campaigns focused on acquisition and awareness whilst factoring in seasonality.- Delivery of customer-centric marketing strategy based on customer data, commercial trends and brand experience.- Development of brand identity and brand guardianship across the business.- Driver of new online and offline opportunities for campaign activity for both new customer acquisition and brand awareness of meal plan propositions.- Working with data teams to identify cross proposition sales opportunities.- Liaising with trade, buying and NPD teams to drive commercial opportunities through marketing and to support NPD launches and retail activation.- Lead on building a customer-focused brand experience across key ecommerce spaces onsite as we shift to replatform launch.

Senior brand manager for UK skincare brands, Glow Hub & Scientia - Strategy for brand growth encompassing all channels, driving ecommerce growth.- Activating partnership marketing campaign support and supporting global retailer launches- Monthy 360 campaign management across brands - Influencer marketing, PR, Social Media, Email- Collaboration across departments for NPD launch and activations- Working with global retailers for instore and localised marketing - Paid Media Strategy for growth and conversion - Paid Media, Paid Social & TikTok - Reporting for digital, campaigns, strategy, sales and forecasting - Google Analytics, Shopify

- Brand management for Amelia Knight's own beauty brands Glow Hub & Scientia- Digital marketing strategy for eCommerce skincare brands - digital acquisition and reactivation- Digital activation strategy and implementation - PPC, Paid Social, SEO, Social Media, CRM, Content Marketing- Support on marketing activity for global retail partnerships.- Brand marketing strategy for new product development - Website development management and user-experience analysis (Shopify)

Leading the strategy and activity for both brand marketing and digital customer experience, Acting as marketing manager for leading global luxury travel company Travel Counsellors. Responsible for bringing in customer reactivation as well as looking for brand activation opportunities across franchise and customer levels using multichannel campaigns, both online and offline.- Brand Building via multichannel campaigns (Social, Direct Mail, Email )- Digital Marketing - content strategy, digital campaigns, influencer marketing, social media- Lead generation - via multichannel activity and test and trial campaigns across 3rd party tools and collaborations- Brand training and activation - internal and external delivery - Customer retention and reactivation strategy - targetting key customer groups - ROI measurement via data analysis - Power BI, Google Analytics, social metrics

- Seek out new creative opportunities for digital content and to enhance customer experience, drive customer engagement and attribute to conversion whilst aligning to business goals- Continually review and implement changes to social strategy based on current performance and its impact on the business strategy (Channels: Facebook, Instagram, Twitter, LinkedIn, Youtube).- Delivery of creative customer campaigns based on raising brand awareness and driving rebook and referral.- Development and establishment of global video marketing strategy with a focus on UGC content. - Lead, plan and implement integrated multitiered campaigns using a variety of online and offline strategies to drive rebook and referral rates (Direct Mail, Video, Social media, Print Marketing, Brand Collaborations)- Working with the Brand Experience Manager to test and trial customer experience campaigns in order to engage lapsed customers and grow brand reputation online and offline- Oversee the planning and execution of all social media activity delivered by the social media team- Measure and report on all social media activity for the UK and where possible globally using tools such as Google Analytics and Sprout Social.- Produce partnerships proposals for social media across head office and franchisee channels, in support of commercial agreements with our suppliers.- Drive continuous development and strategy for social media across branding, content and customer experience. - Plan and implement paid social media campaigns for consumer markets working alongside commercial partners.- Develop and implement social media training for franchisees globally – videos, asset development, workshop days, webinars- As the face of social media, provide strategic and tactical support to international head offices.- Presentation of new social media and marketing campaigns and strategies for internal communications. - Management of Social Media team including development and training.

- International Social Media Marketing for UK, Ireland, Dubai, Australia, Netherlands, Belgium and South Africa- Paid Social Media Strategy for both Consumer and Recruitment markets within the Travel Industry- Social Media training and consultancy for over 1000 individual franchisees - International Social Media Strategy- International Lead Generation via Social Networks for markets UK, Ireland, Dubai, Australia, Netherlands, Belgium and South Africa- Social Media training for key stakeholders and head office staff within the business- Management of social media team - Creation and implementation of brand and customer experience campaigns

- Content strategy- Social media strategy- Social media audit- Social media management - Social media marketing - Paid social media- Outreach - Reporting and analytics- SEO Worked on clients such as Al Fresco, Chill Factore, Sofology, Rude Wines

- Social Media strategy - Blogger outreach