Luis Velarde Email & Phone Number

Peru

Lima, Peru

Lima, Peru

Lima

Perú

• Strategic Development and Execution: Successfully navigated XPANDA from initial concept to operational reality, overseeing the launch of 2 prototypes and 2 MVPs, demonstrating effective bootstrapping and agile development skills.• Community Building and Strategic Partnerships: Built a community of 50 lifestyle creators and secured partnerships with 5+ local brands, fostering a collaborative network that bridged the gap between creators and brands.• Innovative Product Design:… Show more • Strategic Development and Execution: Successfully navigated XPANDA from initial concept to operational reality, overseeing the launch of 2 prototypes and 2 MVPs, demonstrating effective bootstrapping and agile development skills.• Community Building and Strategic Partnerships: Built a community of 50 lifestyle creators and secured partnerships with 5+ local brands, fostering a collaborative network that bridged the gap between creators and brands.• Innovative Product Design: Led the design of the product and landing page using FIGMA, creating an intuitive and engaging experience for creators to manage their recommendations and monetize their influence.• Growth Strategy and Market Analysis: Implemented diverse growth strategies, including Content-Led Growth and User-Generated Content, while conducting extensive market research and competitive analysis to continuously refine business direction.Reflection:The journey with XPANDA, despite its eventual closure in March 2021, provided profound insights into startup dynamics, market responsiveness, and the agility required in the fast-paced world of entrepreneurship. Show less

Lima, Peru

• Franchise Platform Innovation for Mambo-Ecuador: Spearheaded the development of a franchise platform, enhancing access to Sales/Pipeline Management, Culture, and Project Management information for stakeholders, thereby optimizing operational efficiency.• Cultural Transformation at izipay: Led a transformative initiative at izipay, formulating a new corporate vision and mission, and establishing the company's purpose. Executed a comprehensive internal communication plan and a… Show more • Franchise Platform Innovation for Mambo-Ecuador: Spearheaded the development of a franchise platform, enhancing access to Sales/Pipeline Management, Culture, and Project Management information for stakeholders, thereby optimizing operational efficiency.• Cultural Transformation at izipay: Led a transformative initiative at izipay, formulating a new corporate vision and mission, and establishing the company's purpose. Executed a comprehensive internal communication plan and a successful launch event with over 500 participants.• Enhancing SMB Customer Engagement for izipay: Directed a team of analysts to develop strategies that significantly increased sustainability and transaction frequency for izipay’s SMB customers.• Trade Marketing Strategy for izipay (2023): Designed and implemented crucial aspects of izipay’s 2023 trade marketing strategy, focusing on impactful product positioning and messaging to boost transaction frequency.• Communication Strategy for La Iberica: Orchestrated a dual-channel communication strategy for La Iberica, a leading chocolate company in Peru, encompassing both digital and physical marketing efforts.Key Achievements:🚩 Formulated a groundbreaking framework for redesigning the point-of-sale experience in the fintech sector.🚩 Successfully created and launched izipay’s company purpose, aligning organizational objectives with core values.🚩 Attained a 95% service satisfaction rate, leading to project renewal and significant sales growth.🚩 Honored with Mambo’s “Excellence" award in Q2-2021 for consistent perseverance and exceptional performance. Show less

Lima, Peru

• POS Device Buying Experience Optimization for Financial Services Client (izipay): Spearheaded user research to pinpoint critical pain points in the buying experience. Developed and implemented innovative solutions that significantly reduced logistics and operational costs while simultaneously elevating the buyer experience.• Comprehensive Redesign of Buying Process: Orchestrated a complete overhaul of the buying experience, encompassing packaging and logistics processes. This… Show more • POS Device Buying Experience Optimization for Financial Services Client (izipay): Spearheaded user research to pinpoint critical pain points in the buying experience. Developed and implemented innovative solutions that significantly reduced logistics and operational costs while simultaneously elevating the buyer experience.• Comprehensive Redesign of Buying Process: Orchestrated a complete overhaul of the buying experience, encompassing packaging and logistics processes. This initiative led to a sustainable design proposal that slashed operating and logistics costs by 60% and boosted buyer satisfaction by 12%.• Client Relationship Management and Stakeholder Engagement: Successfully managed and nurtured client relationships, consistently engaging with key stakeholders to align project objectives with client expectations and needs.• Effective Communication and Reporting: Excelled in creating and delivering persuasive, informative presentations and reports, effectively communicating complex findings and strategic recommendations to clients, thereby facilitating informed decision-making.Key Achievements:🚩 Awarded "Best Analyst" by Mambo for outstanding performance in Q4-2020.🚩 Consistently achieved an impressive service satisfaction rating of 90%, reflecting high-quality client service and project management skills. Show less

Lima, Peru

• Data-Driven Product Analysis and Market Insight: Executed comprehensive data analysis to unearth trends and insights concerning product usage, customer behavior, and evolving market dynamics during the COVID-19 lockdown in Peru. My in-depth understanding of these elements informed product design decisions, aligning them more closely with customer needs and market realities.• Usability Enhancement and SMB Engagement: Led the development and implementation of strategies aimed at… Show more • Data-Driven Product Analysis and Market Insight: Executed comprehensive data analysis to unearth trends and insights concerning product usage, customer behavior, and evolving market dynamics during the COVID-19 lockdown in Peru. My in-depth understanding of these elements informed product design decisions, aligning them more closely with customer needs and market realities.• Usability Enhancement and SMB Engagement: Led the development and implementation of strategies aimed at improving product usability. Key among these was a series of targeted initiatives that successfully boosted transaction frequency among Small and Medium-sized Businesses (SMBs), demonstrating a tangible impact on user engagement and business growth.• Product Performance Optimization: Tasked with the ongoing monitoring of key product performance metrics, including user engagement, transaction frequency, transaction value, and volume. My diligent tracking and analysis of these KPIs enabled the identification of critical improvement areas, informing strategic adjustments to enhance overall product effectiveness. Show less

Lima, Perú

• Developed and implemented detailed sales lead tracking reports and pipeline management methodologies for the sales team, resulting in increased POS device sales across multiple regions.• Created a comprehensive training program for the sales force, covering onboarding, product knowledge, and advanced use cases, during the peak of the COVID-19 pandemic.• Analyzed customer behavior and engagement data to identify trends and insights that informed effective marketing strategies… Show more • Developed and implemented detailed sales lead tracking reports and pipeline management methodologies for the sales team, resulting in increased POS device sales across multiple regions.• Created a comprehensive training program for the sales force, covering onboarding, product knowledge, and advanced use cases, during the peak of the COVID-19 pandemic.• Analyzed customer behavior and engagement data to identify trends and insights that informed effective marketing strategies. Utilized a variety of tools, such as web analytics, A/B testing, and customer surveys, to measure and track customer behavior.• Developed and executed successful marketing campaigns to acquire new customers in the three main regions in Perú. Show less

Lima, Perú

Cultural Transformation Leadership in Mining Industry: Spearheaded a comprehensive diagnostic analysis of innovation culture at Goldfields, a leading mining company. Applied the "Collective Genius" framework to design and implement strategic initiatives that enhanced collaboration and adaptability. My contributions were instrumental in developing a transformative model that successfully integrated innovation into the company's core practices, leading to recognition as a "Success… Show more Cultural Transformation Leadership in Mining Industry: Spearheaded a comprehensive diagnostic analysis of innovation culture at Goldfields, a leading mining company. Applied the "Collective Genius" framework to design and implement strategic initiatives that enhanced collaboration and adaptability. My contributions were instrumental in developing a transformative model that successfully integrated innovation into the company's core practices, leading to recognition as a "Success Case".Strategic Redesign of Vendor Relationships in Media Industry: Played a pivotal role in the overhaul of vendor relations for the largest print media company in LATAM. My efforts were central to the restructuring process, encompassing collaboration with over 120 syndicates. The project resulted in significantly improved satisfaction levels and was honored with the "Project With The Most Customer Satisfaction" award, testament to its exceptional impact and success. Show less

Bachelor In Business Engineering, Business Studies, Upper Third

Graduating December 2021.

Marketing, Outstanding

Exchange programme in Vienna, Austria. Micro-Master in Marketing Courses: - Global Brand Management - Growth Hacking - Consumer Behavior.