Laura Lee (L2) Morel-Brennan Email & Phone Number

San Leandro, California, Us

Reporting to the Air Protein VP Marketing, drive the execution of the Air Protein brand development and growth strategy to develop and execute strategic go-to-market plans to become the #1 meat company in the world. ^Build and maintain Air Protein's iconic brand. ^Lead the design and experience execution of Air Protein experience tours, events, and tastings. ^Construct and lead an elite Culinary Council with high-impact, forward-thinking chefs to support expanded product development and world-class product experiences.^Build an Air Protein following of global loyalists, influencers, and consumers.^Define and launch a strategic GTM approach with emphasis on differentiated “high end + quality” alternative protein.^Sponsor the development and nurturing of a market-leading company culture of sustainability impact, humanity, and belonging.^Responsible for overseeing the efficient and effective operation of office space- ensure compliance with all applicable regulations and standards, including environmental, health and safety, and security - ensuring a culture of continuous improvement, ongoing safety and employee satisfaction and pride.

Houston, Texas, Us

Led marketing campaigns agencies and internal marketing partners through end to end processes of digital campaign development.-Executed highly targeted, multi-channel strategic awareness and demand generation campaigns with a sharp focus on digital channels.-Instrumental in pioneering HPE’s move to a digital-first model.-Ensured global buy-in across organizations to shift investments away from traditional to digital channels.-Led content marketing initiatives that drove traffic, engagement, leads, which delivered sales and customer retention by collaborating across functions and silos.-Applied KPIs, analytics, and insights to better profile, target, and retarget prospects resulting in continual optimization of campaign performance.-Partnered with Portfolio Marketing, agency, digital/web, content, video/media, social and influencer teams to develop a digital strategy that engaged the target audience and ensured marketing objectives were strategically aligned across the specific regional buyers’ digital journey.-Drove interlocks with global geography, profession, and industry teams that ensured successful local campaign adoption and execution.-Cultivated a culture of continuous learning, experimentation and ongoing evaluation and improvement. -Recognized as a champion of digital marketing trends, rapidly changing technology and best practices in the digital arena.

Houston, Texas, Us

Responsible for developing and driving early stage SMB digital awareness campaigns as part of HP Just Right IT initiative. Manage digital and social media marketing efforts by collaborating closely with agencies and region partners to craft a hard hitting comprehensive global effort to earn attention for HP as the SMB IT partner of choice. Includes: content strategy, thought leadership, social communities, SEO, SEM, and direct and indirect marketing.-Lead communications and digital content efforts for Hewlett Packard Enterprise managed SMB B2B events, launched The PULSE of IT publication and continued as Editor in Chief defining vision towards scale, optimization and growth, managing ongoing site, content enhancements and amplification strategies, overseeing global publication process and global transcreation content across six languages-Responsible for driving strategic optimization of HPE marketing participation and social engagement on global SMB IT customer community: Spiceworks. Managed vendor relationships to improve efficiencies, ongoing community engagement, x-organization collaboration as well as digital marketing consistencies throughout HP Enterprise Business.-Developed and launched Just Right IT Index mobile app for IT professionals – an interactive experience that measures a company’s IT readiness by measuring the participant’s other SMBs around the world. -Ongoingly manage strategic partnerships for business partnering closely with Resolution Media (Twitter, LinkedIn), Omni Media Group, Resolution Media, LinkedIn, Reddit, Dynamic Signal, Facebook, Twitter, YouTube, and others to establish early stage attention, credibility and sales momentum.-Lead industry and competitive analysis to inform team of public perceptions around HP SMB Sales, Marketing and Social Media and inform strategic plans to continually improve perception around HPE SMB brand at large.

Palo Alto, Ca, Us

Manage external and internal communications for the WW HP Global Social Care (GSC) organizations- Develop and execute strategic communications plans to raise visibility of HP’s social customer service activities within HP and among external influencers, including media and bloggers- Partner with global and regional teams, marketing and support teams to continually find ways to improve HP's social media presence and effectiveness; contribute to social media strategy for consumer support- Lead communications efforts for HP's global summit events and Expert Days, including developing executive keynotes, hosting media on-site, Google/YouTube live video events, Webinars- Serve as a recurring guest blogger for one of HP’s primary consumer channels – The Next Bench – to increase customer awareness of HP’s customer support efforts- Develop industry and competitive reports to inform team of public perceptions around HP social care and inform strategic plans to continually improve perception around HP customer support and brand at large- Serve as communications lead and liaison for crisis communications (actual and potential) impacting HP’s social care channels, including the HP Consumer Support Forums at @HPSupport Twitter handle.- Manage global PR agency charged with helping to implement program activities- Manage program budget and reporting

Palo Alto, Ca, Us

Managed day-to-day program excellence for the Worldwide HP Global Consumer Support Organization- Ongoing assessment and improvement of HP Global Consumer Support forums across seven languages- Provide daily direction to teams involved in the site management and administration- Evaluate and use social media monitoring tools (Lithium, Radian 6, Buddy Media, etc.)- Enable structural reporting on key topics, issues and ideas from customers with the objective to improve customer support and product experience and enhance HP's brand.- Partner with global and regional teams, SaaS platform provider, IT, marketing, R&D, and support teams to continually find ways to improve HP's social media presence and effectiveness; contribute to social media strategy for consumer support

Palo Alto, Ca, Us

Responsible for building the worldwide BU social media strategy and execution plans to drive long-term loyalty, value, satisfaction, and revenue on behalf of HP Networking business. - FY11 results: 32% SOC growth YoY- Co-led HP Networking strategic messaging alignment with ESSN Converged Infrastructure strategic messaging.- Developed and executed the social media strategy and programs within digital marketing and media operational structure and go-to-market mix. - Achieved consistent recognition for HPN as fastest growing social media distribution media MoM (consistently recognized by EB for most Twitter followers monthly Q310-Q111).- Established governance and collaboration to execute HPN’s first Blog Ambassador & Blog Contributor program to support global campaigns, launches, events and thoughts leadership priorities (results:160% increased cadence QoQ).- Conceptualized, briefed, assigned, and managed digital content, media, communications and programs to provide an engaging experience for new and existing customers to drive awareness, preference and purchase.- Collaborated with EB SoMe & Digital Marketing leads to build strategic and tactical plans to align & integrate HPN social media priorities with HP Converged Infrastructure strategic messaging.- Evangelized and consulted on social media best practices and execution

Palo Alto, Ca, Us

Drove thought leadership visibility for EB SMB solutions, products and services into the SMB marketplace including messaging support, pan-HP proof points, and competitive knowledge/expertise.- Managed cross-functional marketing and marcom teams in support of branding, messaging and program plans.- Managed launch planning and execution across SMB initiatives and integrated PSG, IPG, TSG products and solutions as appropriate while influencing GBUs, regions, program owner sand Marcom owners to support centralized global launch efforts. - Drove business decisions and strong process management in support of WW launches resulting in delivery of integrated, global marketing communications to support WW Smart Office strategic initiatives. - Defined how HP SMB communicates to market in cohesive, relevant way directly contributing towards increased HP brand, category and segment preference.- Developed alternative path for how WW SMB segment communicated to the market, required a strategic, customer-in view vs. the traditional and accepted bottoms-up, category/offering out approach.

-Lead and ensured quality of worldwide strategic messaging for enterprise connectivity products and strategic alliances.-Conducted worldwide audit assessing message effectiveness, quality integration and regional process improvements.-Conducted analysis of HP and Intel’s Itanium 2003 message localization resulting in improvements to 2004 program.-Directly responsible for collateral and web design, content and webcast of HP’s Itanium 2-based global launch.

Santa Clara, California, Us

-Designed, managed fieldwork and analysis of studies ranging from corporate website efficiency, channel programs, advertising effectiveness and strategic messaging in support of next generation product launch-Presented research findings and business implications to broad range of audiences.-Provided counsel to senior management regarding market research role in business decision-making process resulting in assessment of centralized vs. decentralized corporate function and 2003 pilot program supporting product based strategic research.-Designed and wrote employee training program on market research in support of business assessment and development.-Led the development of first-ever WW corporate plan of record, which included identification of resources at varying levels of cost of sales.

New York, Ny, Us

-Developed, led and managed Porter Novelli International’s new technology consulting practice with direct responsibility for operation/systems development, financial management, marketing and resource planning. -Secured and serviced clients in e-finance and venture capital services, enterprise software, peripheral and OEM sectors.-Structured administrative and employee policies and procedures maximizing client billings and satisfaction, project management, employee development and retention.-Managed and coordinated primary and secondary client research activities in support of strategic product positioning, strategic messaging, customer relationship management (CRM) awareness and perception tracking, message development and directed the creative process in support of innovative media and analyst relations.-Provided integrated marketing and PR counsel which directly impacted client reputation and branding strategies. -Selected and managed CRM, design, advertising, direct marketing and research agencies and contractors to support both Porter Novelli and client business development.-Established strategic alliances with numerous community and professional organizations in support of new business development and joint marketing activities.

Irvine, Ca, Us

-Analyzed organizational business decision processes and systematically assembled information resulting in increased value for research and customer driven marketing resulting in CRM, product enhancements and unique in-country programs.-Responsible for corporate European press relations: agency selection, management and ongoing reviews.-Directed pan-European marketing communications by establishing corporate communications programs for research, product launch with tactical support to regional business units. Involved regular interface and collaboration with regional teams in Europe and Taiwan.-Established product positioning, naming, design identity and cohesive messaging for first pan-European retail sales.-Supported business-planning activities: strategic segmentation, market and competitive analysis.-Regularly called upon to advise global executive management of organizational process improvements.

Houston, Texas, Us

-Directed and consulted on all aspects of worldwide and regional market communications programs: research, planning, executing and measuring effectiveness of investment in channel and end user awareness activities.-Initiated and oversaw market intelligence activities including primary and secondary research, competitive intelligence and employee customer intimacy programs.-Managed and coached staff, internal teams and over 5 agencies at any given time; budgets ranged from $25k to $2.5M. Recognized for effective leadership, empowerment and encouraging team concepts.-Established market intelligence systems, including measurement of short-term progress relative to objectives and new business development.-Delivered oral and written presentations/reports to executive and line employees to raise awareness of and value for marketing strategies, plans and results directly impacting business.-Managed internal teams executing countless push/pull tactics including sales promotions, advertising, public relations, events, sponsorships, programs, packaging and web development.-Led strategic messaging, spokesperson coaching and media/analyst relations and market issues definition for new peripheral connectivity, network software and storage categories. -Drove integrated press programs that positively influenced trade analyst and journalists resulting in new and/or increased media coverage and credibility.