As the dedicated Design Lead at Skyline City Media (formerly Vancity Postering,) I've been in charge of shaping their creative vision, design strategy, and product and service offerings. With a strategic focus spanning UX/UI design, brand strategy, SEO consulting, and digital marketing, I've played a pivotal role in achieving remarkable results, including an impressive 1185% increase in website traffic within just three months.• Led impactful brand transformations: Developed and implemented brand guidelines, enhancing recognition across touchpoints through responsive web design, UX/UI enhancements, e-commerce solutions, and social media strategies.• Managed effective team delegation: Oversaw designers, copywriters, and marketers to deliver tailored solutions meeting specific needs.• Maintained client-centric approach: Collaborated closely with clients to understand unique requirements, offering expertise in creative brand strategy and execution.• Streamlined project management: Employed efficient techniques ensuring seamless execution of creative initiatives.• Integrated design and SEO expertise: Seamlessly incorporated SEO techniques into responsive web designs and copywriting to enhance user interactions.

- Designed a secure, user-friendly telehealth system, significantly enhancing the support experience for peer workers and psychiatric survivors.- Collaborated closely with medical staff and senior healthcare executives to address the complex needs of the user base, ensuring the system met privacy, security, and usability standards.- Conducted targeted workshops to streamline group meetings, facilitating better communication and decision-making processes among the medical team and support workers.

As a UX Designer at Flento, I crafted impactful CRM and scheduling software experiences for fitness professionals and enterprise clients, driving growth through user-centric design and data-driven insights.Key Contributions:• Led robust SEO and conversion optimization strategy, integrating user insights into landing pages and website design.• Collaborated cross-functionally to ensure creative, user-friendly designs aligned with business objectives.• Designed interfaces, social media assets, and email flows in line with brand guidelines.• Conducted in-depth user research, creating personas and journey maps for informed design decisions.• Optimized website architecture and pages for SEO, utilizing keyword research and on-page optimization.• Proactively monitored competitor traffic and user behaviour to enhance user experience.Stayed updated on UX and SEO trends, providing valuable recommendations for product improvement.

As a multi-dimensional Design Lead, I curated compelling visual narratives for a dynamic startup at the intersection of entertainment and sustainability.Key Contributions:• Led the redesign and integration of brand guidelines for The Wilder, creating a unified visual identity that resonated with the target audience.• Spearheaded the creation of an interactive website, enhancing user engagement with the brand's story.• Implemented changes across platforms based on user research, fostering improved user experience.• Designed and implemented branded tools and templates to streamline various business processes.• Supported conceptualization and execution of community art pieces and events, facilitating collaborations and enhancing community engagement.

I was brought in as a consultant to enable a small aluminum manufacturing company to match their rapid growth trajectory through strategic service design, meticulous project management, and innovative strategies, resulting in a 40% increase in clients within 3 months without new hires.Key Contributions:• Implemented service design principles, revamping templates and onboarding experiences to enhance operational efficiency and client satisfaction.• Integrated cutting-edge project management tools, optimizing workflows and communication for streamlined operations.• Crafted a holistic business strategy leading to a significant increase in the client base without increasing staff workload.• Developed onboarding documents and protocols to empower the team in project execution and logistical coordination.• Secured grants and funding, providing strategic guidance for sustained growth.• Planned for future expansion by incorporating apprentice aluminum workers and introducing innovative service offerings.

As a UX Consultant and SEO Advisor at a global IT firm, I led efforts to optimize user experiences and online presence. Through collaboration with internal teams, I contributed to launching a groundbreaking product in a niche market worth over $1.44 billion annually.Key Contributions:• Facilitated cross-functional meetings to ensure alignment with user-centric objectives and business goals throughout product development stages.• Conducted extensive market research to inform a new product strategy within the niche market.• Advocated for user-centric design principles while balancing SEO objectives and business strategies.• Improved performance of entertainment products through heuristic analysis, resulting in significant increases in user interaction and online traffic.• Informed designs and strategies through competitive analysis, user interviews, and analytics assessment, prioritizing user needs.• Utilized digital experience insights and market research to recommend traffic-building strategies and address usability concerns.• Stayed updated on UX/UI trends and SEO practices, conducting experiments to inform strategies for sustained growth.

At QueerIt, a LGBTQ+ positive digital agency, I served as a UX designer and SEO specialist, overseeing the research, design, and launch of online platforms for various clients.Key Contributions:• Collaborated with cross-functional teams to create user-centred designs, enhancing user engagement and conversions in entrepreneurship, activism, and social enterprise sectors.• Conducted user research and testing to inform intuitive and user-friendly digital products.• Developed and maintained design systems for consistency across digital assets.• Presented design solutions to clients effectively and ensured accurate implementation by collaborating with developers.• Optimized Squarespace, Wordpress, and Wix sites for improved user experience and search engine efficiency.• Conducted audits to identify pain points in user experience and search engine efficiency, utilizing various investigative methods including site architecture analysis, HTML/CSS troubleshooting, crawl reports, mobile-friendly tests, site speed analysis, and keyword research.

As a contractor at Pura Vida Wellness Retreat, I drove sustainable business growth through strategic service design initiatives and comprehensive research leading to an increase in organic traffic of 40% in one month and an increase in conversions of 30%.Key Contributions:• Conducted on-site research and interviews to lay the groundwork for scaling operations sustainably.• Performed analyses and audits to drive impactful changes in business, UX, SEO, and social media.• Trained staff in technology and service design to elevate guest experiences.• Fostered community ties through local hiring and translated onboarding documents into Spanish.• Collaborated cross-functionally to ensure cohesive guest experiences.• Developed guest-centric service experiences aligned with business objectives.• Devised strategies to enhance guest satisfaction, loyalty, and revenue generation.• Revamped digital platforms to enhance SEO rankings and user experience.• Conducted usability testing for ongoing refinement of service experiences.

Joining Optimum Studios, a premier high-end glass and glazing company, I negotiated a unique role combining Associate Project Management with Assistant Design responsibilities. My multifaceted contributions supported project managers and the design team while strategically optimizing workflows.Key Contributions:• Managed external communication to ensure seamless client engagement, while researching and analyzing ways to enhance workflow efficiency.• Spearheaded a service design initiative to refine consumer deliverables and implement internal project management tools, collaborating with various teams to reduce lead time for projects without increasing workload.• Provided design support during rush orders and large projects, ensuring precision and excellence in high-end consumer deliverables.• Created cohesive brand materials including email marketing templates, onboarding contracts, and invoices.• Optimized filing systems through reorganization and automation, boosting productivity and reducing errors.Impact:The design changes and process optimizations resulted in transformative impacts, diminishing the need for excessive customer touchpoints. The company expanded beyond its existing space, opening a new studio to support exponential growth.

In a dual role as Associate Project Manager and Design Strategist, I supported both design and project management teams within a fast-paced manufacturing environment. Spearheading a service design initiative, I optimized workflow and automated customer touch-points to improve efficiency and satisfaction.Key Contributions:• Developed an online e-commerce platform with automated touch-points, streamlining customer inquiries and boosting sales, allowing the project management team to focus on larger projects.• Led the creation of a Shopify site for small projects, reducing lead times for larger projects targeting VIP clients.• Built relationships with clients and contractors through various communication channels, incorporating feedback to enhance interactions.• Implemented engagement automation to handle customer inquiries effectively, resulting in increased response rates and stronger client relationships.Key Responsibilities:• Supported project management through task coordination, progress communication, and team alignment.• Produced accurate CAD drawings for architectural wine rack components, contributing to design quality and client deliverables.

At OCADU, I excelled in providing top-notch audio-visual support and enhancing campus-wide technology experiences. I worked closely with the IT Services team, contributing to seamless operations and user satisfaction. With my background at Apple, I was often the go-to for more complex OS and iOS issues.Key Responsibilities:• Conducted training sessions for faculty and students to promote efficient technology usage.• Advised on IT improvements, policies, and procedures for the help-desk wiki, developing new content as needed.• Deployed hardware, software, networking, and security updates, creating wiki manuals, video content, and leading workshops for issues that were commonly reported, resulting in fewer tickets being created on the system.• Documented software application training modules for new system-wide product adoptions and launches.

Starting out as a sales specialist, I earned a 98% rating in meeting customer satisfaction and sold over 1 million dollars while still maintaining all of my sales metrics. This led me to earn promotions for supporting the creative, community engagement, and customer coaching programs hosted by the Apple Store.Key Contributions: • Spearheaded workshops, camps, and lessons catering to children, new users, and business owners. • Tailored my instructional approach based on the audience's profile and accessibility requirements, effectively balancing curriculum with individual inquiries.

As a design strategist at a high-end architectural firm specializing in the medical field, my responsibilities ranged from way-finding design, online portfolio design and copywriting, managing communication flows with clients and contractors, presentation design, graphic design, and brand design.