Lauren Rosen

Lauren Rosen Email and Phone Number

Program and Product Management Consultant (freelance) @ LAUREN Digital
New York, NY, US
Lauren Rosen's Location
New York, New York, United States, United States
About Lauren Rosen

PROFESSIONAL PROFILE Digital Leader with extensive experience in program management, specializing in high performance team development and driving end-to-end business process improvements for measurable customer outcomes. Skilled in navigating complex project and company landscapes. Chief Encouragement Officer. Extreme User Experience Advocate. Unquenchable thirst for knowledge and creative solutioning. “Always-on” problem solver with extensive marketing, creative and technical PM experience. Demonstrated ability delivering digital omnichannel, SAAS and software products for Fortune 500 companies. (B2B & B2C) Verticals: MarTech, CPG, Beauty, Electronics, Pharmaceutical, Healthcare, Non-Profit, and Entertainment

Lauren Rosen's Current Company Details
LAUREN Digital

Lauren Digital

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Program and Product Management Consultant (freelance)
New York, NY, US
Lauren Rosen Work Experience Details
  • Lauren Digital
    Program And Product Management Consultant (Freelance)
    Lauren Digital
    New York, Ny, Us
  • Pxp
    Operations Lead, Content Factory (Publicis Colab)
    Pxp Jul 2024 - Present
    New York City Metropolitan Area
  • Choreograph
    Director, Pmo & Customer Success
    Choreograph Feb 2019 - Apr 2024
    New York, New York
    • PROGRAM STRATEGY & DELIVERY: Led program management and planning for innovative B2B media solutions. This includes a Geospatial Product and groundbreaking Geo-temporal Product utilizing Generative AI, Machine Learning and Data Modelling for cookie-less campaign activation and reporting o Agency Pilots: Orchestrated end-to-end workstream integration and delivery for Creative Agencies, Media Agencies and Brands, ensuring successful Pilot deployments • METHODOLOGY & CHANGE MANAGEMENT: Global Business Transformation and Operations; Active team member responsible for identifying, defining, and implementing industry best practices within company and across distinct product teams (2022- 2023)• PRODUCT ACTIVATION & DELIVERY: Managed onboarding, training and support for MarTech Campaign Stewardship and Data Visualization Products across Essence NA and Global Client Brand teams • NEEDS ANALYSIS & REQUIREMENTS DEFINITION: Led efforts for realization of new feature requests within legacy products and custom projects for Agency Brand ClientsMedia Agencies & Key Brands: MindShare, Mediacom, Essence | Coca-Cola, Bayer, Google (Global), The North Face, Vistaprint, Altra, & VSP
  • Valtech
    Vice President, Pmo (Global Program)
    Valtech Jun 2017 - Aug 2018
    New York, New York
    Valtech is a digital agency that helps clients orchestrate experiences, integrate them into your existing ecosystem and then evolve them, adapting to rapidly changing digital landscapes.-Regional Program Lead and Global PMO member for L’Oreal’s Website Factory Initiative [16 global brand MVP site launches and CMS Product development (SiteCore) to be localized 250 times across 65 countries] • PROGRAM STRATEGY & DELIVERY: Oversaw end-to-end development and deployment for the Americas. Managed additional L’Oreal brand content and eCommerce site portfolio for non-Web Factory, US marketing Brands o Managed overall Portfolio, including Client relationships, Team relationships, financials, and roadmaps o Launched 2 Master global brand sites (WebSite Factory) and multiple US brand sites, incorporating Augmented Reality, CRM, Media and Social • CHANGE MANAGEMENT: Implemented Agile/ Scrum development and delivery processes • BUSINESS DEVELOPMENT & MANAGEMENT: Negotiated and managed multi-million-dollar portfolio with matrix teams in North and South America (full-time and contracted)Key Brand & Content Sites: essie, Redken, Garnier, Maybelline, Polo Fragrance, Make-up.com, Hair.com
  • Valtech
    Vp, Project Management & Delivery
    Valtech Jan 2015 - May 2017
    Directed the U.S. program, project, and business analyst teams, refining operations processes to meet strategic business objectives • People Management: Like a Chief of Staff; hired, developed, and mentored teams (~20), driving for transparency, effective communications, collaboration and courageousness• Business Management: Oversaw financial forecasting and performance resulting in robust financial health and operational efficiencies; designed tools for project and financial health monitoring which enhanced transparency for Finance Team and senior leadership• Business Operations: Spearheaded program with functional leads (Strategy, Creative, Technology, and New Business) to define, implement, and evolve company end-to-end engagement framework with detailed workflows Key Clients: Chanel, Rolex, Samsung, L’Oréal, Road Scholar, Westcon, Valtech US
  • Avon
    Director Of Project Management, Global Interactive
    Avon Apr 2013 - Jul 2014
    Greater New York City Area
    Avon Products, Inc, known as Avon, founded by David H. McConnell in 1886 is a direct selling company in beauty, household, and personal care categories. -• Program Management: Directed B2B & B2C marketing, communications, and product implementation; across 40 countries, optimizing product offerings based on user feedback and analytics• Operations: SOW and vendor negotiation and management; budget planning and actualization Key Projects: Virtual Makeover (B2B/ B2C) and Social Sharing Products and Apps (B2B)
  • Digitas Health
    Vp/ Director, Project Management
    Digitas Health Mar 2010 - Mar 2013
    Greater New York City Area
    Digitas Health is an interactive marketing agency catering exclusively to healthcare and pharmaceutical companies.-Program Director for large-scale accounts, including Bristol Myers Squibb, Forest Labs/Ironwood Pharmaceuticals, Sanofi-Aventis, and Pfizer✔ KEY PROGRAM: Launched Bristol Myers Squibb US enterprise marketing platform for healthcare professionals, helping position them for future innovative growth ✔ MULTICHANNEL OPERATIONS: Managed $18M annually in accounts, including enterprise projects, brand sites, mobile, CRM and offline programs✔ TEAM LEADER: Managed and mentored ~12 producers and project managers; 50+ people within cross-functional team✔ OPERATIONS: Increased BMS contribution margin by 14% and agency fee 18% over projections; secured new business with existing accountsKey Brands: Linzess (Consumer & HCP), AUVI-Q (Consumer & HCP), Abilify, Sprycel, Erbitux
  • Organic (An Omnicom Company)
    Director, Engagement Management
    Organic (An Omnicom Company) Mar 2008 - Mar 2010
    Organic is an interactive advertising agency✔ Program Director on P&G, responsible for strategy and development of digital ecosystem; resulted in 10,000% increase in awareness plus sales growth✔ Launched PUR social platform and Summit on the Summit program, which spotlighted global water issues; resulted in tens of thousands of liters of clean drinking water donated✔ Program Director for Bank of America, Consumer Banking; Integration Agency lead for award-winning Student Banking campaign
  • Rapp
    Associate Director Of Project Management
    Rapp Jul 2006 - Mar 2008
    ✔ Account and lead for Listerine Whitening Quick Dissolving Strips Interactive Program, voted #10 on Brandweek’s “Top Most Memorable New Product Launches” ✔ KEY BRANDS: Gardasil, Singulair, Enablex, Exelon & Galvus
  • Atlas (A Microsoft Company)
    Manager, Client Services East Coast
    Atlas (A Microsoft Company) 2004 - 2006
    ✔ Actively led and coached a team of 12 client service representatives who were responsible for account management, project management, consulting, training, product implementation and support✔ Managed $12MM business and maintained client satisfaction rating of 90%✔ Surpassed revenue goal in 2005 by 20% in spite of company reorganization and 90% staff turnover
  • 9/11 Unitied Services Group (Funded By The September 11Th Fund)
    Program Director
    9/11 Unitied Services Group (Funded By The September 11Th Fund) 2002 - 2004
    Non-profit organization created by Attorney General Elliot Spitzer and Goldman Sachs Vice-Chairman Robert J. Hurst. The group was formed to facilitate, expedite and enhance the coordination and quality of services amongst non-profit organizations to ensure the needs of individuals affected by the World Trade Center attacks were met in an organized, efficient, and compassionate manner. ✔Utilized Project Management/ Technology skills to develop a centralized database, referral system, and extranet to enhance communications and coordination amongst 40 public and private agencies ✔ Enhanced communication amongst American Red Cross, The Salvation Army, Safe Horizon, Mayor Bloomberg’s Office, FEMA, etc✔ Developed and executed marketing and roll-out plans which successfully trained 500+ individuals who were then required to incorporate these tools into daily work routines✔ Systems were later made available to public and re-used by FEMA in subsequent national disaster relief efforts
  • Brandwizard Technologies (Interbrand)
    Senior Manager, Project Management
    Brandwizard Technologies (Interbrand) 2001 - 2002
    ✔Proposed, designed and managed the development of Digital Asset Management Systems for General Motors, ACDelco, American Cancer Society, and National Geographic✔Identified and implemented company implementation processes
  • Organic, Inc.
    Project Management Director
    Organic, Inc. 2000 - 2001
    ✔ Managed Avis legacy project through completion on schedule and 37% under budget by optimizing resource mix and creating/ adapting new development processes✔ Led efforts for travel and retail eCommerce and Marketing accounts estimated at $2MM✔ KEY CLIENTS: Avis-Rent-a-Car, Tommy Hilfiger, Garnet Hill and the Smithsonian Institution
  • Young & Rubicam New Technologies/ Brand Dialogue/ Luminant Worldwide
    Production Director/ Senior Program Manager
    Young & Rubicam New Technologies/ Brand Dialogue/ Luminant Worldwide 1995 - 1999
    ✔ Established and managed a program management office for multi-million dollar consumer electronics account. (Sony Consumer Electronics)✔ Responsible for co-managing and mentoring a department of producers and multimedia specialists✔KEY CLIENTS: Sony Consumer Electronics, US Army, Dr. Pepper, 7up, Citibank, USPS, Voice ofDance, Burson Marsteller, Showtime, AT&T, Xerox, Star Alliance and Fisher-Price
  • Newscorp/ Mci Internet Ventures
    Producer, Games And Entertainment Division
    Newscorp/ Mci Internet Ventures 1995 - 1996
    ✔ Produced web-based multi-player games for TV Guide online, Fox Sports and 20th Century Fox properties
  • Prodigy Services Company
    Associate Service Designer, Product Design And Function
    Prodigy Services Company 1993 - 1995
    ✔Produced interactive educational and entertainment features for subscribers under 18. Focus included product design, information architecture, art direction, copywriting and marketing of product✔ KEY PROJECTS: Homework Helper, Sony Music, The Baby-sitter's Club, and National Geographic

Lauren Rosen Education Details

  • University At Albany
    Psychology, English
  • Scrum Alliance (Organization)
    Scrum Alliance (Organization)
    Agile Methodology
  • Scrum Alliance (Organization)
    Scrum Alliance (Organization)
    Agile Methodology

Frequently Asked Questions about Lauren Rosen

What company does Lauren Rosen work for?

Lauren Rosen works for Lauren Digital

What is Lauren Rosen's role at the current company?

Lauren Rosen's current role is Program and Product Management Consultant (freelance).

What schools did Lauren Rosen attend?

Lauren Rosen attended University At Albany, Scrum Alliance (Organization), Scrum Alliance (Organization).

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