Brand Consultant
Freelance
Who is Luke Smith? Overview
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Luke Smith is listed as Brand Consultant at Freelance, based in London, England, United Kingdom. AeroLeads shows a work email signal at burberry.com and a matched LinkedIn profile for Luke Smith.
Luke Smith previously worked as Brand Director at 1017 Alyx 9Sm and Founder at Joyriders. Luke Smith holds Ba Hons, Fashion Studies from London College Of Fashion.
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{first}.{last}@burberry.com
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Profile bio
About Luke Smith
I have carefully tailored my career and experience to have the best all round knowledge of the industry as possible, and in doing so have found my true affinity within sports, streetwear and luxury. I have a proven record in managing huge business units for global brands, including adidas originals and Burberry.I have successfully managed the biggest apparel franchise in sports and streetwear: 'adidas originals 3 stripes': worth 1 billion euros annually, as well as many other large business units within the adidas brand. I have also successfully managed the most iconic pattern franchise on the planet in the Burberry check. I feel my talents are unique in the marketplace with not only robust buying and merchandising experience, but I have also managed and driven businesses, product creation and strategies within sportswear giant adidas originals, and most recently in the luxury space with Burberry. Creating collections and product from concept to consumer. I am a highly motivated, enthusiastic, and driven sportswear fanatic. I have some great experience at incredible world famous brands where I have occupied some of the best roles in the industry. I have proven track record of huge impact and success whatever role I have occupied. I am extremely proud of my unique talents and perspective; offering great proven business acumen coupled with a great eye for product, trends, connection to culture and opportunities (coupling the art of fashion and the science of buying). I am extremely passionate about the culture within sportswear and streetwear culture as a whole, and I’m fascinated with the history and origins of brands, shoes, colours, and how these can resonate within popular culture and with consumers. I am a natural leader with strong business acumen: From robust financial business planning, channel segmentation/distribution strategy, critical path, order management, gross sales, efficiency and margin contribution. I have a 360 view on the business strategy and evolution, from brief and commercial needs to merchandising, design intent and operational practicality.
Listed skills include Fashion, Retail, Apparel, Trend, and 22 others.
Current workplace
Luke Smith's current company
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14 roles
Luke Smith work experience
A career timeline built from the work history available for this profile.
Brand Director
Founder
Brand at concept stage. Building action sports lifestyle brand in public.'JOYRIDERS' is a progressive british luxury streetwear brand, rooted in outdoor action sports counterculture.We are driven by a spirit of defiance and a passion to create fresh, innovative, quality, iconic, energetic products that celebrate the rebellious anti establishment subculture we belong to.We carefully balance lifestyle with performance and culture to create: ‘Dangerous Sports Gear’.www.dangeroussportsgear.com
Senior Global Product Merchandising Manager
Sep 2021 - Jul 2024
Senior Global Product Merchandise Manager
May 2020 - Sep 2021
Senior Global Product Manager - Adidas Originals Apparel
Aug 2019 - May 2020
Global Product Manager - Adidas Originals Apparel
Jan 2018 - Aug 2019
Buyer
Previously worked on: VISION STREETWEAR, IVY PARK MENS, TOPMAN PREMIUM, TOPMAN LTD, TOPMAN DESIGN (LONDON FASHION WEEK COLLECTIONS/SHOW), ALL TOPMAN COLLABORATIONS (JAMES BAY x TOPMAN, NASIR MAHZAR x TOPMAN etc)Due to the tough retail environment the highstreet has found itself in, I have implement and overseen a new strategy for Private labels. In a tough period of trading when own buy collections are struggling to reach the heights they used to, and established streetwear brands with real heritage are racing ahead, a new direction within private labels was needed. I have introduced new internal brands, marketed as external to Topman, as well as resurrecting old external street and sportswear brands and bringing them into the present day. These offer a point of difference to the own buy collections in store, while also offering further opportunity to wholesale to external partners, generating further sales, and stretching the brands reach globally. VISION STREETWEARFor AW17 I have resurrected and regenerated an ailing streetwear brand: ‘VISION STREETWEAR’. VISION STREETWEAR is steeped in skateboard and streetwear heritage, this coupled with a new current day street and skate aesthetic has proven a wining formula. Vision has successfully been wholesaled to ZALANDO, and NORDSTROM for AW17, with further wholesale accounts opening in SS18.New brands for SS18 include IVY PARK MENS, as well as another new in house brand marketed as external, and an unreleased heritage sports/streetwear resurrection. While still continuing the success of Topmans premium casual brand: TOPMAN LTD, TOPMANS COLLABORATIONS, TOPMAN PREMIUM and the TOPMAN DESIGN catwalk show seasonally at London fashion week mens.
May 2017 - Dec 2017
Junior Buyer
Jun 2016 - May 2017
Assistant Buyer
May 2014 - Jun 2016
Global Brand Scout: Asos Marketplace
Nov 2012 - Apr 2014
Assistant Buyer
Mar 2012 - Mar 2013
Buyers Assistant
As a BA starting out my fashion career at asos I quickly realised I thrived on responsibility, accountability and seeing my ideas grow to fruition. I was quickly given my own area of the accessories dept to buy (generally unheard of as a BA) and quickly increased the business on this area from nothing to £2mil a season.
Sep 2009 - Feb 2012
Shop Assistant
Aug 2004 - Apr 2005
2 education records
Luke Smith education
Ba Hons, Fashion Studies
Design
Haileybury Imperial College
FAQ
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Quick answers generated from the profile data available on this page.
What company does Luke Smith work for?
Luke Smith works for Freelance.
What is Luke Smith's role at Freelance?
Luke Smith is listed as Brand Consultant at Freelance.
What is Luke Smith's email address?
AeroLeads has found 1 work email signal at @burberry.com for Luke Smith at Freelance.
Where is Luke Smith based?
Luke Smith is based in London, England, United Kingdom while working with Freelance.
What companies has Luke Smith worked for?
Luke Smith has worked for Freelance, 1017 Alyx 9Sm, Joyriders, Burberry, and Napapijri, A Vf Company.
How can I contact Luke Smith?
You can use AeroLeads to view verified contact signals for Luke Smith at Freelance, including work email, phone, and LinkedIn data when available.
What schools did Luke Smith attend?
Luke Smith holds Ba Hons, Fashion Studies from London College Of Fashion.
What skills is Luke Smith known for?
Luke Smith is listed with skills including Fashion, Retail, Apparel, Trend, Textiles, Buying, E Commerce, and Microsoft Excel.
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