Lukas Adam Email & Phone Number

Moravian-Silesian Region, Czechia

Brno, Jihomoravský, Česko

I am responsible for the complete management of the portfolio of key manufacturers and collaborations such as L'Oreal PPD, Wella Professional, Moroccanoil, and many others, with a total turnover in the billions of CZK. In this position, I lead a team of eight people, including members from support teams operating in various areas of the process, and collaborate across internal and external stakeholders to maximize profitability, turnover, and efficiency.My main responsibilities include:Negotiating terms and developing collaborations at both the international level and with local representations (building strong brand equity, payment terms, on-top investments, compensations, and funding for projects).Presenting and defending plans and results before individual stakeholders.Strategic planning and execution of projects aimed at optimizing business activities, including improving specific KPIs such as SO, ROI, AOV, CR, traffic, and customer acquisition.Implementing an advanced data-driven approach that helps identify and address problematic areas of performance, leading to revenue growth and improved profitability.Managing and developing the team, mentoring, and enhancing their competencies in strategic decision-making. Some team members have advanced to more senior roles under my guidance.Responsibility for budgets and confirming their expenditure on marketing activities, ensuring the optimization of ROI for individual tools and collaborating with internal and external partners to achieve maximum market growth.

Brno, Jihomoravský, Česko

As a Key Account Manager at Notino, I was responsible for managing and developing strategic partnerships with luxury brands in a multi-category portfolio, covering skin care, perfumes, and make-up, across 27 European markets. I led a team of 4-5 specialists focused on purchasing and marketing, with the goal of maximizing sales growth, profitability, and marketing campaign efficiency.Key achievements include:- Launching the NARS brand on Notino, including a data-driven Hackathon project that evaluated metrics such as AOV, CR%, customer acquisition, and campaign ROI, followed by proposing actionable steps to improve key areas.- Maintaining a leadership position in the selective/luxury skin care category for Shiseido and growing the make-up portfolio above the category average.- Facilitating support for Hermès and Dolce & Gabbana, including assistance with the officialization of collaboration.- Negotiating with Shiseido's German subsidiary and conducting annual evaluations in collaboration with their headquarters in Paris.- Introducing new brands such as NARS, Serge Lutens, and Gallinée, including strategic investments in pilot projects to boost sales.- Managing an omnichannel approach with a focus on online sales, securing budgets for retail activities, and organizing offline events. Engaging brands in the pilot B2B program for professionals.I led trough a strategic data-driven approach that enabled the identification and improvement of key performance metrics, including conversion rate growth, ROI, and profitability. I focused on team development and effective communication with key stakeholders, including global partners.

Ostrava

Sales & Purchasing Department – Responsible for managing a portfolio of 2000+ products across segments such as printing, 3D printing, and Auto ID in 5+ European markets. Although my position was formally titled Product Manager, my role was a hybrid of Key Account Manager and Buyer, involving strategic negotiations with suppliers while also handling purchasing responsibilities.Key responsibilities included:- Negotiating commercial terms with major brands such as Epson, Prusa Research, Zebra, and many others, ensuring competitive pricing and favorable delivery terms, which resulted in increased profitability and improved inventory management.- Purchasing goods and optimizing stock levels based on analysis of sales trends, seasonality, and demand forecasting, leading to better product availability and more efficient cash flow management.- Participation in strategic meetings with teams from Marketing, Content, and Logistics, where we prioritized supplier requests and campaign initiatives based on departmental resources and portfolio needs.- Coordinating marketing and content activities in collaboration with cross-functional teams to ensure effective product promotion and maximize the impact of marketing campaigns on sales.Through these efforts, I successfully drove revenue growth in the assigned product segments and strengthened relationships with key suppliers, securing better commercial terms and enhancing the competitiveness of products in the market.Additionally, Alza is the largest eCommerce retailer in the Czech Republic and Slovakia, which provided a unique opportunity to work in a high-paced, dynamic environment with top-tier brands and suppliers.

Okres Ostrava-Město, Česká Republika

Sales & Purchaising department - 3D printing, Auto IDPřidělení většího množství produktů. Začal jsem v rámci segmentu koordinovat aktivity spojené s přidělenými značkami v oblasti marketingu a obsahu. Během celého období jsem vždy splnil KPI na více než 100%. Pozice byla pojmenována Junior Product manager, náplní práce se však jednalo o standartní pozici Junior Key Account manager.

Okres Ostrava-Město, Česká Republika

Sales & Purchaising department - GamingVstupní program pro zaškolení v oblasti nákupu/prodeje. Dostal jsem mini portfolio produktů, na kterém jsem se naučil základní pilíře pracovní náplně. Na konci jsem musel analyzovat produkty z několika úhlů pohledu. Své závěry pak obhájit před vedením oddělení, po obhajobě jsem nastoupil na Juniorní pozici.

Okres Ostrava-Město, Česká Republika

Optimalizace UX a uživatelského rozhraní pod dohledem zkušených kolegů. Většina pracovní náplně se skládala z manuálního testovaní a spojování komunikace mezi obchodním oddělením a programátory. Softwarová aplikace spojená se závaznou vládní legislativou.

Okres Ostrava-Město, Česká Republika

Pomocná/Asistentská práce

Okres Ostrava-Město, Česká Republika

Prezentace studentských projektů, které byly vytvořeny v centru. Získání nových partnerů a zapojení projektů do státních grantů.

Master'S Degree, Business/Commerce, General, 1.

Study of management and business in the progressive region. A wonderful life experience and a great life lesson.

Bakalář (Bc.), Business/Commerce, General, 3.

Study of basic principles of economics and intermediate marketing strategies. My main interest was building and analyzing a brand.