Laura Pacchioni Email & Phone Number

Stabio, Canton Ticino, Svizzera

I manage content updates for Whirlpool websites across Europe.

Stabio, Canton Ticino, Svizzera

I manage the maintenance and content update for Kitchenaid e-commerce websites across Europe. I also take care of refactor projects.

Verona Area, Italy

• Management of the social media content plans and adv plans for UK, France, Germany and Spain• Management and coordination of the updates on the websites for Italy, UK, France, Germany, Switzerland, Spain, Portugal, Belgium, Sweden, Australia, Export, Canada and Brazil• Development and management of promotional projects for digital and social mediaMain projects:- Management of the transition to the new institutional websites for 13 countries- #LaFamigliaRana Grocer in UK: strategy and management of the special project that involved the temporary store in London, social media & influencers activity- GDPR: alignment of all the digital properties to the new new regulation

Milan Area, Italy

• Production of guidelines and toolkits for new media formats and updates• Development of partnerships for innovative projects and data driven projects• Development of integrated touchpoint strategies for content strategiesMain projects:- Indesit #DoItTogether campaign: social media strategy and management, website development and management for Italy, UK, France and Russia- Hotpoint #MyFoodMemories campaign in UK: social media strategy and management, website development and management- data driven project: use of social listening tools to get insights from social media and create new strategic content

• Social media strategy: set up and management of international master plans for social brand accounts • Innovative projects: strategy, set up and management of brand activities on social mediaMain projects:- Whirlpool social media strategy 2016/2017: set up of global page, content strategy and management- Eurocucina and Fuorisalone social media management for Indesit, Whirlpool and Hotpoint

• Communication campaigns: strategy, media planning and set up• Content and paid strategy, community management, insight analysis and reporting of brand pages on social networks. • AccountingMain clients: Michelin and Grana Padano.Main project:- Grana Padano social strategy, Expo and 2016: content and paid social strategy, set up and management

• Facebook business manager and Twitter ads: media strategy, set up, management, optimization and reporting• Branded contests on social networks: media strategy, media planning, set up, project management and reporting• Digital PR: strategy, set up, management and reportingMain clients: Palmolive, Michelin, Grana Padano, Henkel, Ceres, Discovery.Main project:- #Estateceres contest on Instagram: set up, management, reporting

Mantova Area, Italy

Master In Brand Communication

Marketing and communication: • Mass marketing, industrial marketing • USP, product sizing and packaging strategies • Multichannel.

Erasmus Year, Architecture La Cambre-Horta

Bachelor Of Architecture, 102/110

Activities and Societies: Microarchitecture workshop Lightweight Landscape Architectural WorkshopThesis: Transformable Architecture.

Exchange Semester In Canberra - Australia

High School