Laarnie Silvestre Email & Phone Number

Philippines

Singapore

• Managing paid media campaigns such as Google Search, Display, Remarketing, Gmail, and Facebook ads.• Optimizing campaign and performing keyword research• Formulating bidding strategies and a/b testing • Promoting and maintaining social media accounts• Creating customized landing pages for SEM

Mandaluyong City, Philippines

• Managed paid media campaigns such as Google SEM and Shopping and Bing SEM campaigns• Created feeds and customized landing pages for product listing ads• Optimized campaign to hit target KPIs such as ROI, spend, and CPA• Provided data analysis on the campaign performance• Executed a/b testing and bidding strategies• Performed keyword research and competitor analysis• Suggested product, price, and promotion to improve product performance

• Managed paid media campaigns such as Google and Bing SEM campaigns• Optimized campaign to hit target KPIs such as ROI, spend, and CPA• Provided data analysis on the campaign performance• Executed a/b testing and bidding strategies• Performed keyword research and competitor analysis

• Gathered and analyzed daily, weekly, monthly, and yearly site traffic from Google Analytics• Monitored keyword ranking• Created weekly traffic and sales report from different marketing channels i.e. SEO, SEM, Affiliate, and Email marketing • Performed on-page optimization• Created reports from server logs and SEO Moz• Performed website QA and created redirects

Ranking Manager• Supervised the team in the Philippines to meet daily goals• Monitored client’s keyword performance• Created client’s profile on database• Assisted on client’s inquiry regarding the services offered by the company• Reported to the CEOSEO Web Optimizer• Executed on-site and off-site optimization• Built backlinks• Performed keyword research• Setup wordpress blog and designed it as per client’s request• Created SEO articles and submitted to directories• Setup client’s Google analytics and Yahoo Site Explorer accounts• Created sitemaps and robots.txt

Rufino St. Cor Ayala Ave., Makati City

• Indexed important terms from physics journals based on thesaurus terms and classification codes• Created and edited abstract for scientific papers and magazines• Worked on nuclear and particle physics, mathematical and statistical physics, astronomical and geological physics, plasma and fluid dynamics, instrumentation and medical physics, and fusion and fission reactors.