Creative Director
Current• Direct and supervise a team of multidisciplinary designers that consist of Packaging, Brand, Marketing, Social Media, Industrial, Graphics, and Copywriters.• Drive the creation and design for in-house brands across different product categories such as Beauty, Electronics, Fitness, Wellness, Smart Home, Novelty, and Housewares.• Collaborate with licensed brands to produce and execute products, designs, andmarketing strategies.• Manage all aspects of development for branding and packaging design from product innovation to presentations, retail displays, marketing/social media and websites.• Provide mentorship to team members to support their personal, professional, and entreprenourial development.• Coordinate with the manufacturing facilities in Asia to ensure product and packaging meet company standards.• Drive collaboration between departments to maintain brand consistency, integrity, and team building.• Create brand style guides to ensure consistency in both the overall identity and its aesthetic.• Manage the company's presence at CES, the global hub for Consumer Electronics, overseeing booth creation and coordination to showcase our brands and products to consumers.