Lauren Barnett Email & Phone Number

Durham, NC, US

New York, NY, US

San Francisco, CA, US

• 𝘐𝘯𝘧𝘭𝘶𝘦𝘯𝘤𝘦𝘳 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘚𝘢𝘢𝘚 𝘗𝘭𝘢𝘵𝘧𝘰𝘳𝘮 𝘸𝘪𝘵𝘩 𝘗𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭 𝘚𝘦𝘳𝘷𝘪𝘤𝘦𝘴𝗠𝘆 𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻: Pre-Sales Strategic Operations
• Lead professional services pre-sales cycle, guided the end-to-end proposal development to a team of 13 Creative Strategists
• Productization of offerings for target vertical
• Onboarding curriculum development for the sales team𝗝𝗼𝘆𝘀: I loved collaborating cross-functionally with sales leadership and industry experts𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲: sales strategy, the importance of vision setting, and.

San Francisco, CA, US

• 𝘐𝘯𝘧𝘭𝘶𝘦𝘯𝘤𝘦𝘳 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘚𝘢𝘢𝘚 𝘗𝘭𝘢𝘵𝘧𝘰𝘳𝘮 𝘸𝘪𝘵𝘩 𝘗𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭 𝘚𝘦𝘳𝘷𝘪𝘤𝘦𝘴𝗠𝘆 𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻: Pre-Sales Strategic OperationsLed professional services pre-sales cycle, guided the end-to-end proposal development alongside junior.
• Increased overall team win rate by 13%
• Managed a team of 13; increasing team size by 23%
• Hands-on support to winning any proposals of more than $1M value 𝗝𝗼𝘆𝘀: I loved coaching team members, advocating for iterative organization changes, and celebrating individual wins.𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲: Strategic consultative.

New York, NY, US

• 𝘖𝘮𝘯𝘪𝘤𝘰𝘮 𝘗𝘶𝘣𝘭𝘪𝘤 𝘙𝘦𝘭𝘢𝘵𝘪𝘰𝘯𝘴 𝘎𝘳𝘰𝘶𝘱 𝘊𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯𝘴 𝘈𝘨𝘦𝘯𝘤𝘺𝗠𝘆 𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻: Digital Strategy, Influencer Strategy & Account Leadership
• Led healthcare portfolio influencer strategy & engagement
• Led digital function on consumer P&G brand
• Led & operationalized first content studio offering 𝗝𝗼𝘆𝘀: embracing scrappy budgets without sacrificing quality and proving out new ways of working𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲: how to manage relationships cross-functionally and how to.

New York, NY, US

• 𝘖𝘮𝘯𝘪𝘤𝘰𝘮 𝘗𝘶𝘣𝘭𝘪𝘤 𝘙𝘦𝘭𝘢𝘵𝘪𝘰𝘯𝘴 𝘎𝘳𝘰𝘶𝘱 𝘊𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯𝘴 𝘈𝘨𝘦𝘯𝘤𝘺𝗠𝘆 𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻: Digital Strategy, Influencer Strategy, & Account Leadership
• Productized Healthcare influencer offering
• Mentored junior digital and influencer strategists𝗝𝗼𝘆𝘀: Educating healthcare clients on influencer tactics, scrappy pivots𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲: Earned media through digital activations (COVID restrictions), client.

New York, NY, US

Crowdtap rebranded to be Suzy, focusing on consumer insights and market research

New York, NY, US

Led Influencer product enhancements Manage 3-person team of Program Managers of Influencer Campaigns for top brandsCross-team leader for influencer sales, product, finance, operations and creativeCreative strategy lead on influencer-centric campaignsProjected pricing models for campaign packages

New York, NY, US

Managed $5M in Influencer programs and campaignsLed analytics reporting enhancements and creation of protocolDeveloped relationships with more than 1,500+ creatorsRecruited and negotiated with new talent managers and creators to participate in targeted campaignsDefined and performed tactical execution audience growth strategiesAuthorized weekly payments.

Partnered with talent management team, producers, publicists, and agents to streamlineFirst personal assistant to an up-and-coming comedian; Organized personal and professional calendars, errands

Analyzed social networks to identify influencers using NodeXL and Visible Tech to leverage macro and micro level insightsDeveloped brand & digital strategy for Shire Corporate; MerckEngage Wellness Portal, Eli Lilly Oncology, Otsuka DiagnosticDivision marketing and community management for iD+I’s Facebook, LinkedIn, and Twitter accountsLiasion between tech.

Community manager of DIY / Crafting verticals in charge of recruitment and relationship building of bloggersDay-to-day point of contact for approximately 50 bloggersCreated weekly reports of traffic using mixpanel and Google Analytics. Created and launched engagement campaign that tripled the activity within DIY verticals

Washington, District Of Columbia, US

Developed communication strategy using social media, videos, and blog. Worked closest with the education technology and public policy divisions.

Philadelphia, PA, US

Responsible for manuscripts during the peer-review process working as a liason between authors, reviewers and editors; manages copyright permissions; copyediting, etc.

Asheville, NC, US

Managed social media profiles on behalf of the organization. Helped plan a press conference at launch of "Fast Food Paper Packaging Campaign. Contributed to local media outlets and forestry blogs to raise awareness about FSC standards and Dogwood's campaigns.

Ma, Communication, Culture & Technology

Ba, Mass Communication: Journalism/Research

Communication Across Cultures