Paulina Labastidas Email & Phone Number

Madrid, Es

Madrid, Community Of Madrid, Spain

- Collaborate with the Product Design team in the creation and improvement of the user interface of both the website and the Crowdfarming App.- Engage in user research and conduct usability testing to obtain feedback on the functionalities and design of the platform.- Assist in the creation of wireframes, prototypes and visual designs for new platform features and improvements.- Work closely with developers to ensure efficient and high-quality implementation of designs.

- Prioritised UX research to identity key user pain-points and needs, ultimately boosting product trust and interest on it’s developing stage.- Conducted 25+ remote usability testings with users and stakeholders to validate design decisions and identify areas for improvement.- Led ideation sessions and stakeholder workshops to facilitate collaborative brainstorming and develop innovative concepts and solutions.

Madrid, Comunidad De Madrid, España

- Lead and oversee the planning, filming, and production of engaging and high-quality video content for Instagram, Tiktok and Youtube.- Led cross-functional teams to deliver successful videos that increased our community engagement by 20%.- Researched trends and techniques in video production to enhance the brand's video content and maintain a competitive edge in the industry.- Partnered with Product Managers to define brand requirements and delivered videos that met project goals on time and within budget.- Communicated complex visual ideas to non-creatives clearly and concisely, resulting in increased demand of videos to publish.- Managed multiple video projects simultaneously and consistently met project deadlines, resulting in high brand satisfaction and repeat business.- Developed and maintained video formats across platforms, resulting in more opportunities to branch out to different businesses and brands.- Directed and filmed cross-platforms videos that went viral, increasing our brand visibility online across Europe and South-America exponentially.

- Produced, directed, and edited a variety of short films, documentaries, and promotional videos for clients in industries ranging from healthcare to entertainment.- Collaborated with creative teams to develop and execute innovative concepts that aligned with clients' brand identities and marketing goals.- Managed all aspects of production, including pre-production planning, equipment sourcing, casting, location scouting, filming, and post-production editing.- Leveraged strong communication skills to build and maintain positive relationships with clients, crew members, and actors, resulting in repeat business and referrals.- Demonstrated expertise in industry-standard software and equipment, including Adobe Premiere, Final Cut Pro, Avid Media Composer, and various types of cameras and lighting equipment.

Ux/Ui Design

- User-centered design, UX research, information architecture, wireframing, prototyping. - Design Thinking Methodology, Agile framework..

Direción De Fotografía, Dirección De Fotografía