Latif Amin Bawany Email & Phone Number

Lahore, Punjab, Pakistan

Driving business growth with digital excellence, delivering high-impact lead gen, brand promotion, and product marketing with a conversion rate of 12%+

Lahore, Punjab, Pakistan

A digital extension for brand teams, offering strategic content direction, content development, audience mapping and engagements.

Lahore, Pakistan

Business OptimizationHorizontal business integrationStreamline business operationsImproved bottom line Lean organization structure Troubleshooter

Lahore, Pakistan

Restructuring the business modelAcquired corporate clientsImproved profitability multifoldBetter managed HR

Karachi, Pakistan

Introduced Research based tool kitsImproved and updated obsolete techIncorporated performance based client proposal formatsRevived transparency processesEnforced need for fresh talent and deployment

Pakistan

A team leader, business head and a mentor all rolled into one. My current capacity allows me the flexibility to wear many hats. My deployment in the said position comes with the responsibilities for developing long term clientele, managing assets based on ROIs consistent with market trends, ensuring stable growth and safeguard sustained business opportunities.

Karachi, Pakistan

Hired to bring about a revolutionary change in Top of Mind awareness, Brand Identity and Maturity of the mother brand. The brand development cycle included image revamp, brand identifiers, association and revitalization. This grand exercise resulted in better resource management (optimized media and marketing budgets), internal change (improved work flow, enthusiasm, ownership), Attracting better resources (HR and business partners), Image enhancement (PR, brand awareness) and sharing a long… Show more Hired to bring about a revolutionary change in Top of Mind awareness, Brand Identity and Maturity of the mother brand. The brand development cycle included image revamp, brand identifiers, association and revitalization. This grand exercise resulted in better resource management (optimized media and marketing budgets), internal change (improved work flow, enthusiasm, ownership), Attracting better resources (HR and business partners), Image enhancement (PR, brand awareness) and sharing a long term vision for the organization (launching new sub brands, communication, language). Show less

Rose through the ranks, while starting out as a Marketing Manager. My skill sets and Sales management proposals were implemented with full effect, with the management gradually prepared my role for the next position which included managing Sales, Marketing, CTS, Research and Distribution. The strategies that I bought into play resulted in a 40% increase in monthly revenue. The new team structure I proposed and adopted increased efficiency, became more result oriented and improved morale… Show more Rose through the ranks, while starting out as a Marketing Manager. My skill sets and Sales management proposals were implemented with full effect, with the management gradually prepared my role for the next position which included managing Sales, Marketing, CTS, Research and Distribution. The strategies that I bought into play resulted in a 40% increase in monthly revenue. The new team structure I proposed and adopted increased efficiency, became more result oriented and improved morale. Improved Channel placements nation-wide, increasing reach and channel ratings in the process. My efforts resulted in being promoted to Head of all 5 departments, while earning a seat at the Executive board. Show less

Drawing strength from my previous work experience at MindShare, I helped in formulating Sales templates, Pitch presentations and implement strategies that would be effective in approaching media buyers and planners. Having strong advertising roots, I setup an internal Ad agency to conceptualize, develop and execute content branding and marketing. Devised communication platforms to establish brand perception and build image. Introduced benchmarking media tools to gauge performance and… Show more Drawing strength from my previous work experience at MindShare, I helped in formulating Sales templates, Pitch presentations and implement strategies that would be effective in approaching media buyers and planners. Having strong advertising roots, I setup an internal Ad agency to conceptualize, develop and execute content branding and marketing. Devised communication platforms to establish brand perception and build image. Introduced benchmarking media tools to gauge performance and effectiveness of media. Single-handedly devised and developed concept paper for corporate website with active user interface, the skeleton site is still in use today. Furthermore, I got the opportunity to conceptualize, name and draft the Initial Approval Document for a second channel (lifestyle genre) for the group – proposing to name it ‘Play’. Show less

Being the first local Agents for selling Free Hold properties in Dubai, our initial task was to create awareness of the 4 Ps. With direct selling as the leading source of closing deals, collaterals needed to be developed, language and communication had to be established while keeping in alignment with our overseas counterparts. Beyond promotion and PR, the scope of work also included arranging Dubai tours for potential clients to survey projects and assess investment ROIs.

Specially recruited to exclusively manage the PepsiCo account which required a resource with strong brand / advertising background, a highly creative flair and robust knowledge of media and its dynamics and applications. My inputs resulted in various Out of the Box concepts and campaigns, which brought improved brand visibility, presence and awareness while optimizing media budgets. In addition, we managed to extend the outreach of the brand beyond the branding platform of Cricket and… Show more Specially recruited to exclusively manage the PepsiCo account which required a resource with strong brand / advertising background, a highly creative flair and robust knowledge of media and its dynamics and applications. My inputs resulted in various Out of the Box concepts and campaigns, which brought improved brand visibility, presence and awareness while optimizing media budgets. In addition, we managed to extend the outreach of the brand beyond the branding platform of Cricket and introduced Music as the way forward (Battle of the Bands was one of the end results). Show less

A project based assignment to conceptualize, plan and launch the biggest brand activation of the year.• Pakistan State Oil planned to introduce a consumer promotion campaign to divert traffic to their fuel stations. In all, 3,800 stations nationwide were nominated to participate in the promotion. No traffic data, nor billing cycles were shared. From physical counting of customers / cars per day / station to manual record keeping of fuelling was undertaken personally. This became the premise… Show more A project based assignment to conceptualize, plan and launch the biggest brand activation of the year.• Pakistan State Oil planned to introduce a consumer promotion campaign to divert traffic to their fuel stations. In all, 3,800 stations nationwide were nominated to participate in the promotion. No traffic data, nor billing cycles were shared. From physical counting of customers / cars per day / station to manual record keeping of fuelling was undertaken personally. This became the premise for the extensive costing, inventories, shipping cycles, collaterals, etc.• Deliverables based on the above gathered statistics were presented to PSO with complete activity details, timelines and costs. The proposal was accepted and termed the most authentic.• Personally oversaw all designing and artworks, including printing, dispatch and re-ordering.• No discrepancy or shortage of any kind relating to the activity was reported during the complete 90 day brand activation. Show less

Hardcore exposure to highly active, multinational brands, in the most sought after segment – Hair and Personal Care.• Introduced and implemented the idea of brand mascot for close-up, converting it into a brand icon.• Conceptualized, planned and proposed brand association for Close-up with Valentine’s Day. A runaway success for the brand bringing over 50% increase in sales and substantially improved T.O.M. It became a case study for review under the Thompson Total Branding platform… Show more Hardcore exposure to highly active, multinational brands, in the most sought after segment – Hair and Personal Care.• Introduced and implemented the idea of brand mascot for close-up, converting it into a brand icon.• Conceptualized, planned and proposed brand association for Close-up with Valentine’s Day. A runaway success for the brand bringing over 50% increase in sales and substantially improved T.O.M. It became a case study for review under the Thompson Total Branding platform shared globally. This resulted in the Platform being adopted for Close-Up globally. • Team member in an extensive brand development exercise for Sunsilk, developing an annual activity plan, brand activation guide book, analysing consumer insights, sharing insights with international affiliates and setting Up (and also managing) the first Sunsilk Advisory Cell for consumers. • Received accolades for delivering world class creative collaterals for Lux, still regarded as a benchmark in production quality and aesthetics.• Personally handled and supervised various Event Management activities for Close-Up, Sunsilk and Lux (which include on the hour product launches by the Brand Team for Sales and Distribution). • Were nominated the most favoured Brand Custodian team by category managers and given charge of all high profile Events under the Corporate umbrella (though Unilever corporate was a client of another agency).• Member of the Brand Team in assuring a 400% increase in Close-Up sales during the year 2000-2001. Show less

Part of the then largest Advertising group globally, Mccann Erickson, had recently acquired Reckitt and Coleman as a client. Part of a new team of young, fresh graduates, this was the perfect ground to learn, grow and expand my understanding of the business.• Assigned newly acquired client Reckitt & Benckiser – OTC brands.• Handled various re-launches including Dettol and Mortien, • Learned basic copyrighting skills and artwork development processes• Nurtured the concept of ‘the… Show more Part of the then largest Advertising group globally, Mccann Erickson, had recently acquired Reckitt and Coleman as a client. Part of a new team of young, fresh graduates, this was the perfect ground to learn, grow and expand my understanding of the business.• Assigned newly acquired client Reckitt & Benckiser – OTC brands.• Handled various re-launches including Dettol and Mortien, • Learned basic copyrighting skills and artwork development processes• Nurtured the concept of ‘the big idea’ and its impact on a brand and campaign.• Gained understanding of Account Management and its function as a brand custodian. Show less