Fullstop Group is pioneering the future of Hemp in India.• Part of the founding team.• Involved in the complete branding that includes website building, product positioning, brand identity, design, and positioning.• Responsible for Digital media KPIs – Awareness, Reach and Conversion, across product categories• Current and future range planning for the category, includes product positioning, pricing and volumes• Established the sales and marketing vertical, assisted in building the brand through holistic multi-platform plans that included digital, offline & guerilla marketing techniques.• Track and manage sales and promotions which include; own website, social media collaborations, promotions, and third party online and offline.

Pivot is the world’s first luxury and lifestyle brand in Vaping. Our brand ethos is centered around Vape connoisseurs who desire a sophisticated Vaping experience.• Led the marketing and sales teams, in both markets, India and the Gulf. • Influencer Marketing: Planning, supervising and executing the influencer program. Collaborated with global influencers across various verticals. (Fashion, health, technology)• Hiring and rebuilding the team.• Overseeing daily operations to ensure smooth functioning of the business.• Campaign execution and optimization across channels – Search, Display and Social

• Managed international B2B alliances: Product placement at vaping stores in the Gulf. Built relationships with distributors located in the middle east. • Executed digital marketing campaigns (Facebook & Instagram) to acquire global customers.

India's premium vaping brand, under a joint venture with a multi global tobacco conglomerate. (Operations shut due to vaping ban in India.)• Responsible for planning and executing lead generation campaigns to achieve revenue targets• Lead employees to encourage maximum performance and dedication.• Monitoring the operating and financial results against plans and budgets.• Oversee daily operations. (Customer Service, Sales, Finance, Design)

Developed and managed the online marketing campaigns, effectively generating leads, conversions, brand awareness, customer engagement and traffic towards the website. • Digital Marketing: Planning, supervising and executing all digital marketing activities, including SEO/SEM, marketing database, email, social media and display advertising campaigns.• Social Media Presence: Successfully created a strong, visible presence and developed concepts with a viral potential. • Influencer Marketing: Collaborated and built relationships with micro and macro influencers, and thought leaders.

Managing integrated marketing campaigns across offline and online tactics.• Offline Marketing: - Business development activities in effect to the introduction of the concept of Vaping at Hotels, Cafes & Clubs in Delhi NCR.- Organized offline marketing campaigns e.g. Franchise Expo, Cultural Fests, Harley Davidson event. - On ground activations. • Online Marketing:- Customer acquisition & promotions via Instagram and Facebook.- Maintaining our social media presence across all digital channels

• Assist in organizing conferences, exhibitions and various events at the property. • Assist the marketing team in administrative tasks.• Prepare marketing presentations for the hotel.• Research and analyze our market share and competition.• Assist in maintaining customer relationship management systems (CRM) and databases of the hotel.• Worked on marketing campaigns targeting existing and potential clients.