Laboni Chopra Email & Phone Number

New Delhi, Delhi, India

• Fullstop Group is pioneering the future of Hemp in India.
• Part of the founding team.
• Involved in the complete branding that includes website building, product positioning, brand identity, design, and positioning.
• Responsible for Digital media KPIs – Awareness, Reach and Conversion, across product categories
• Current and future range planning for the category, includes product positioning, pricing and volumes
• Established the sales and marketing vertical, assisted in building the brand through holistic multi-platform plans that included digital, offline & guerilla marketing techniques.

• Pivot is the world’s first luxury and lifestyle brand in Vaping. Our brand ethos is centered around Vape connoisseurs who desire a sophisticated Vaping experience.
• Led the marketing and sales teams, in both markets, India and the Gulf.
• Influencer Marketing: Planning, supervising and executing the influencer program. Collaborated with global influencers across various verticals. (Fashion, health, technology)
• Hiring and rebuilding the team.
• Overseeing daily operations to ensure smooth functioning of the business.
• Campaign execution and optimization across channels – Search, Display and Social

• Managed international B2B alliances: Product placement at vaping stores in the Gulf. Built relationships with distributors located in the middle east.
• Executed digital marketing campaigns (Facebook & Instagram) to acquire global customers.

• India's premium vaping brand, under a joint venture with a multi global tobacco conglomerate. (Operations shut due to vaping ban in India.)
• Responsible for planning and executing lead generation campaigns to achieve revenue targets
• Lead employees to encourage maximum performance and dedication.
• Monitoring the operating and financial results against plans and budgets.
• Oversee daily operations. (Customer Service, Sales, Finance, Design)

• Developed and managed the online marketing campaigns, effectively generating leads, conversions, brand awareness, customer engagement and traffic towards the website.
• Digital Marketing: Planning, supervising and executing all digital marketing activities, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Social Media Presence: Successfully created a strong, visible presence and developed concepts with a viral potential.
• Influencer Marketing: Collaborated and built relationships with micro and macro influencers, and thought leaders.

• Managing integrated marketing campaigns across offline and online tactics.
• Offline Marketing: - Business development activities in effect to the introduction of the concept of Vaping at Hotels, Cafes & Clubs in Delhi NCR.- Organized offline marketing campaigns e.g. Franchise Expo, Cultural.
• Online Marketing:- Customer acquisition & promotions via Instagram and Facebook.- Maintaining our social media presence across all digital channels

• Assist in organizing conferences, exhibitions and various events at the property.
• Assist the marketing team in administrative tasks.
• Prepare marketing presentations for the hotel.
• Research and analyze our market share and competition.
• Assist in maintaining customer relationship management systems (CRM) and databases of the hotel.
• Worked on marketing campaigns targeting existing and potential clients.

Bachelor Of Business Administration (B.B.A.), International Business

Activities and Societies: Cultural Society, Marketing Club. - Hospitality Team for HR Summit - Class Representative - Part of the Amity.

High School, Business/Commerce, General

Activities and Societies: Badminton, 400m sprinter, Athletics. Sports Captain | 2010-2012