Appointed to lead critical campaign and strategic initiatives, I have worked across a range of high-profile and confidential projects, focusing on legislative advocacy, media outreach, public relations, and strategic content development. My contributions involve complex project management, stakeholder engagement, and the creation of targeted communications that address both political and public relations needs.Highlights•Political Campaign Management & Advocacy: Spearheaded campaigns for public initiatives, including legislative research, lobbying support, and stakeholder outreach, directly contributing to building political momentum and enhancing awareness for key legislative efforts.•High-Profile Client Public Relations: Worked closely with high-profile figures to manage public narratives, including strategic media clean-up and preparation for major media adaptations, ensuring a positive and aligned public image.•Media & Content Development: Created and executed media pitches and strategic content, including newsletters, blog posts, and graphic media, designed to broaden audience engagement and support specific campaign initiatives.•Developed newsletters targeting specific community groups and organizations, resulting in increased awareness by defining key audiences for newsletters, enhancing targeted communication effectiveness and ensuring better message alignment with stakeholder needs.•Strategic Research & Analysis: Conducted in-depth research on industry trends, legislation, environmental initiatives, and public figures, leveraging insights to influence campaign strategies, audience targeting, and partnership opportunities.

Spearhead market research and development of target communication strategies, significantly enhancing brand messaging for key clients in the telecommunications sector. Led cross-functional teams to deliver comprehensive B2B and B2C marketing campaigns, demonstrating a keen ability for stakeholder engagement and strategic marketing planning. Enhance brand consistency across digital platforms, contributing to a robust online presences and improved stakeholder engagement through meticulous content creation and curation.Highlights•Draft press releases for company product releases and new e-commerce offerings•Conduct market research for different telecommunication uses to align with consumers, leading to infrastructure recommendations and improvements•Draft reports on economic impacts of client offerings before and after telecommunications improvements

Assisted in implementing the company’s comprehensive B2B and B2C brand and growth marketing strategy by providing cross-functional coordination support, general research support for creative assets (PowerPoints, company one-sheets, neutral's bios, website copy, etc.) as well as creating & editing marketing content for the VP of Marketing. Engaged in meticulous brand consistency checks across all marketing materials to ensure alignment with company’s visual and message tonality. Utilized CMS and enhanced website SEO (WordPress), CRM (HubSpot), Google Analytics, Hootsuite for streamlined facilitation of marketing tasks, as well as leveraged social media tools including Instagram, Facebook and Twitter, utilizing these services to effectively distribute information to clients/prospects and analyze messaging effects for strategic enhancements in approach. Collaborated with cross-functional teams to drive brand awareness and lead generation efforts through media relations, earned and paid media, and market trend monitoring, ensuring a cohesive brand narrative across all channels and conducted market research into consumers, competitors, and the general marketplaceHighlights:•Maintained database of 85,000+ contacts with 200+ individual static and active lists tailored for specific and broad (regional) targets achieving 99% email deliverability•ZoomInfo for new markets•SEO improvements led to 90% increase in new users in first following quarter•Implemented rigorous data segmentation and research analysis to optimize marketing outreach•Recognized trends through extensive market research and creating contact lists to market to identified target sectors•“Cleaned” database of unengaged targets, maintained high sender score(s) and lead conversion•Developed & executed targeted email marketing campaigns based on trends and regions, resulting in improved engagement rates & accelerating the lead nurturing process and contributing significantly to the overall marketing ROI

Dynamic blend of strategic communication, media relations, market analysis, and creative media strategy, tailored to elevate our clients' brand visibility and industry positioning. Contributions spanning across cross-functional teams, identifying growth-centric target markets for Lowe's First Responder marketing and advertising initiatives, utilizing detailed market analysis to ensure our campaigns resonate effectively with our intended audiences. Led in creating and delivering comprehensive internal presentations on key agency products, including media strategy, reputation management, investor relations, and crisis management, showcasing our agency's multifaceted capabilities to internal stakeholders. Participated in professional development programs focused on business strategy and thought leadership, sharpening strategic planning and execution skills, enabling me to contribute more effectively to our clients' success, including drafting and delivering impactful pitches and byline pitches, promoting subject matter experts on critical platforms for our clients, such as AT&T's cybersecurity initiatives and the CFO appointment announcement for Arrow Electronics. Conducting preliminary research, maintained breaking news media lists for the electronics and IT sectors, created and maintained journalist contact lists/relationships to ensure media relations & outreach were timely and relevant.Highlights•Conducted comprehensive research to support various initiatives, including cybersecurity for AT&T, executive background for Arrow Electronics, fintech emergence and trends for Jones Day, and request for proposal (RFP) information for Takeda Pharmaceuticals. This foundational research was instrumental in crafting informed pitches and strategies, enabling team to craft narratives that resonated with target audiences and media outlets.

Conducted research on the current voter demographics to properly implement upcoming 2020 Census; Assisted in planning during county initiatives meetings; Coordinated and organized during county constituent events. Planned meetings to develop and launch county-level initiatives to address differences in how baby boomers and millennials receive information as well as Minority/Women Business Enterprises meetings to create generational and diversity focused communications.Highlights:•Planned & marketed Census job fair at Nassau Community College to target Hard-to-Reach communities.•Conducted research informing the 2019 Nassau County Food Insecurity fact sheet; developed and executed accompanying social media campaign to distribute information geared toward millennials using Instagram.• Conducted research informing the 2019 Nassau County Food Insecurity fact sheet; developed and executed accompanying social media campaign to distribute information geared toward millennials using Instagram.

•Supervised a team of records clerks to meet daily deadlines and provide direction in scheduling, filing, uploading and emailing of claimants’ medical records. •Increased the productivity and minimized errors of the department.•Expanded teams’ productivity by increasing daily output and improving accuracy. •Authored a “cleaning” guide based on the Health Insurance Portability and Accountability Act Compliance guidelines, to provide new and current hires an accurate aid to daily job tasks.

•Specialized in luxury buildings in Manhattan, providing clients with prompt, attentive service while contributing in shaping and promoting MLX’s industry-unique real estate services and business model.•Created a social media presence for MLX, oversaw recognizing trends from analytics and creating actionable plans for improving brand sentiment and value perception.•Presented MLX service model to investors and customers, promoting the MLX anti “big broker” model.

•Authored report on 300+ managing agreements for a multibillion dollar derivative lawsuit.•Provided litigation support to a shareholder derivative suit, assisted for the preparation of depositions, filed pleadings and motions, updated internal databases of client information and supported the production of expert reports.