-Strategic Planning and Execution: Develop and implement performance marketing strategies across channels such as paid social media, programmatic display & online video, and connected TV-Data Analysis and Optimization: Continuously analyze campaign performance-Budget Management: Manage digital media budgets, ensuring optimal allocation of resources across channels-Collaboration with Creative and Go-To-Market Teams: Work closely to develop content that resonate with target audiences-Managing Paid Media Campaigns: Oversee campaigns across platforms like Google Ads, Facebook, Instagram, TikTok, and others. -Testing and Innovation: Continuously test new marketing channels, tools, and techniques to improve performance. Stay up-to-date with industry trends and emerging technologies to maintain a competitive edge.-Team Leadership and Development: Lead and mentor a team of marketers, providing guidance on best practices, campaign execution, and career development-Reporting and KPIs: Regularly report on key performance indicators (KPIs) to senior leadership and overall campaign effectiveness

• Experienced in buying and planning for video, email, display/mobile programmatic, native, direct publishers, and social media• Responsible for strategy and execution of digital video and display campaigns across mid and lower funnel• Drive new and qualified prospects to website, retarget to drive conversion, nurture and retention strategy; responsible for significant amounts of NMIs• Analyze and provide monthly forecast in traffic, acquisition, and conversion rates• Day to day lead with digital agency media partner• Manages digital campaign with large budgets portfolios averaging $1M monthly• Test and launch with new partners, test A/B banner creative and landing pages, provide learnings and insight to marketing team• Understands pixel tagging and implementation process • Collaborates with Brand and Creatives team to build creative assets to meet KPIs while improving brand equity and consideration• Provides input on creative briefs, media strategy, ad specs, and manage on Planview and ProjectPlace• Feedback and input on creative rotation and audiences are aligned• Manage yearly digital budgets to match AOP, media authorizations to ensure spend aligns• Build and manage relationships with current and prospective vendors• Analyze and build reports using Adobe Analytics with segments for hourly, daily, weekly, monthly views

• Client Consultation and Strategy Development: Meet with clients to understand their business goals, target audience, and marketing needs• Campaign Planning and Execution: Plan and execute digital marketing campaigns across various platforms like Google Ads, Facebook, Instagram, LinkedIn, or email marketing• Content Creation and SEO Management: Create or oversee the development of content that aligns with the client’s brand voice and marketing strategy, including blogs, social posts, and website content• Social Media Marketing: Manage clients’ social media profiles and pages, including content scheduling, audience engagement, and performance monitoring. Develop strategies for paid social media advertising, targeting specific demographics and user behaviors.• Email Marketing and Lead Nurturing: Create and manage email marketing campaigns, including newsletters, promotional emails, and drip campaigns. Build and maintain lead nurturing funnels to convert prospects into customers.• Performance Tracking and Reporting: Set up analytics and tracking tools (e.g., Google Analytics, social media insights, UTM tracking) to monitor the effectiveness of campaigns. Use data to inform decisions, optimize campaigns, and refine the overall strategy.• Paid Advertising Management (PPC): Manage paid advertising campaigns on Google Ads, Facebook, Instagram, LinkedIn, or other ad networks.• Client Relationship Management: Maintain strong communication with clients, providing regular updates, addressing concerns, and ensuring their marketing goals are being met.• Research and Trend Analysis: Stay informed about the latest trends, tools, and technologies in digital marketing, including algorithm updates, new advertising platforms, and content strategies.• Budget Management: Allocate and manage client budgets efficiently across multiple campaigns and channels, ensuring the best possible return on investment.

• Certified in universal precautions, CPR and first aid• Attend to daily activities of patient such as cooking, cleaning, and medicine reminder• Interpret and take patient to doctor appointments

• Courses taught: Media Buying & Planning, eBusiness & Marketing• Structure course to meet competencies• Prepare weekly lesson plans, class lectures, assignments, and grading

• Assisted in building the foundation of the digital media department including billing, adjusting serving fees and PPC costs, liaison between accounting to trouble shoot billing issues, set up accounts, organized and created documents for tracking and monitoring PPC and specifications, help provide training, guidance, and support to the media team• Plan and execute display, search, and social media campaigns• Negotiates media buys on a CPM, CPC, CPA, CPCV, and flat rate basis• Experience with clients in CPG brands, casino, resorts, universities, banks, state, political, and utilities• Handle multiple accounts on a day to day basis• Meet with new vendors and maintain relationships with existing partners• Responsible for providing all ads specs to creative team• PPC campaign management for clients in Google, Yahoo, MSN, Facebook, and Linkedin• Evaluate performance and make campaign optimizations to improve results and make recommendations as needed• Responsible for all display, social, and paid search reports• Handle media and PPC billing to reconcile and process media billing• Train and manage the ad server on DoubleClick and traffic tags for campaigns• Knowledgable with all media vehicles such as print, radio, broadcast, outdoor, digital, mobile, search, and social media• Promoted from Intern and Assistant Media Buyer

• Assisted Public Relations, Multicultural, Creative, Productions, and Integrations in daily activities. • Researched demographic profiles for Herdez• Participated as a talent for the AZ Deaf and Hard of Hearing for stock photography• Edit and proof menu and calories for McDonalds

• Teamwork – Designed banners/logos for web site• Contributed ideas for promotional items• Designed graphics for “MyStudio Kiosk” touch screen interface launched at Scottsdale Fashion Square