Letícia Abrahão Franco Email & Phone Number

São Paulo, Brasil

Area focusing on brand and communication.Responsible for building a team and managing branding, social media, PR, content, influencer marketing, go-to-market strategy, 360° campaigns, and sponsorships.Implementation and management cross-functional projects with CRM, acquisition, SEO, product, and design teams.

São Paulo, Brasil

Responsible for the growth of creators and quality content at TikTok. Creating and managing relationships with companies, influencers, and content creators.Creation of workshops with creators and brands to teach ways to create engaging quality content. Understanding trends and viral content.Development of campaigns and management cross-functional projects.

São Paulo, São Paulo

Created and executed over 50 personalized campaigns with influencers and content creators for various brands.Mapped, budgeted, and closed over 500 contracts with influencers.Handled large accounts such as TikTok and other ByteDance brands to carry out their influencer campaigns.

São Paulo E Região, Brasil

Coordinated brand communication and campaigns at all brand points of sale.Developed support materials for the sales team.Organized B2B events for franchisees and potential franchisees.Developed partnerships with other brands for the creation of custom products, including Guarana (Ambev) and Cielo.Managed portfolio and launched new products (market research, competition, and launch opportunity assessment).

Assisted the Strategic Planning team in CRM projects for clients.Revised the structure of all relationship chains and customer journeys for Santander products.Assisted in the development of Direct Marketing actions and cataloging client communication.