Lacey Ebert, Mba Email & Phone Number

St. Louis, Mo, Us

Greater St. Louis

Establish and build our sales enablement discipline from the ground up. Influential leader working very closely with brand marketing, communications, product management, and sales designing strategies that align with NGH’s business goals. Develop and implement strategies, tools and processes that align sales, marketing and product management to improve the efficiency, performance and effectiveness of the sales team. Develop programs that drive brand awareness, build loyalty and achieve sales targets. Uncover sales and customer needs, develop NGH programming and collateral to meet those needs, while cultivating cross-functional relationships.• Creates the vision for sales enablement at NGH (3 year-plan, key responsibilities, accounts supported, budgeting and staffing needs, KPI’s, scorecard, etc.).• Create and maintain a library of sales collateral, including presentations, case studies, brochures, product sheets and competitive analysis.• Proactively develops annual channel/account-specific marketing plans with key accounts and NGH key stakeholders (sales, marketing, product, GM’s) that meet both account and NGH goals.• Develop data-driven account-based marketing (ABM) strategies and multi-channel campaigns that successfully engage key contacts at target accounts and ultimately generate and accelerate sales opportunities and revenue.• Oversee the sales enablement technology such as the customer relationship management (CRM) system, and other sales enablement resource needs.

Greater St. Louis

Greater St. Louis Area

Greater St. Louis

Greater St. Louis

Greater St. Louis

Mba, Marketing

Bachelor Of Arts - Ba, Business Administration And Management, General

Associate Of Arts (A.A.)