Lacey Ebert, Mba Email and Phone Number
Executive leader with experience in sales, marketing, product development, strategy and product development.
Nordyne, A Rheem Company
View- Website:
- nortekhvac.com
- Employees:
- 568
-
Sales Enablement And Customer Marketing DirectorNordyne, A Rheem CompanySt. Louis, Mo, Us -
Sales Enablement And Customer Marketing DirectorNortek Global Hvac Jul 2023 - PresentGreater St. LouisEstablish and build our sales enablement discipline from the ground up. Influential leader working very closely with brand marketing, communications, product management, and sales designing strategies that align with NGH’s business goals. Develop and implement strategies, tools and processes that align sales, marketing and product management to improve the efficiency, performance and effectiveness of the sales team. Develop programs that drive brand awareness, build loyalty and achieve sales targets. Uncover sales and customer needs, develop NGH programming and collateral to meet those needs, while cultivating cross-functional relationships.• Creates the vision for sales enablement at NGH (3 year-plan, key responsibilities, accounts supported, budgeting and staffing needs, KPI’s, scorecard, etc.).• Create and maintain a library of sales collateral, including presentations, case studies, brochures, product sheets and competitive analysis.• Proactively develops annual channel/account-specific marketing plans with key accounts and NGH key stakeholders (sales, marketing, product, GM’s) that meet both account and NGH goals.• Develop data-driven account-based marketing (ABM) strategies and multi-channel campaigns that successfully engage key contacts at target accounts and ultimately generate and accelerate sales opportunities and revenue.• Oversee the sales enablement technology such as the customer relationship management (CRM) system, and other sales enablement resource needs. -
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Lacey Ebert, Mba Education Details
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Marketing -
Business Administration And Management, General -
Associate Of Arts (A.A.)
Frequently Asked Questions about Lacey Ebert, Mba
What company does Lacey Ebert, Mba work for?
Lacey Ebert, Mba works for Nordyne, A Rheem Company
What is Lacey Ebert, Mba's role at the current company?
Lacey Ebert, Mba's current role is Sales Enablement and Customer Marketing Director.
What schools did Lacey Ebert, Mba attend?
Lacey Ebert, Mba attended Lindenwood University, Lindenwood University, Utah Valley University.
Who are Lacey Ebert, Mba's colleagues?
Lacey Ebert, Mba's colleagues are Tina Frye, Mike Scharff, Beverly Pas, Alexis Marcus Wronowski, Steve Webb, George Scherr, Brandon Bossung.
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