Lacey Ebert, Mba

Lacey Ebert, Mba Email and Phone Number

Sales Enablement and Customer Marketing Director @ Nordyne, a Rheem Company
St. Louis, MO, US
Lacey Ebert, Mba's Location
Greater St. Louis, United States
About Lacey Ebert, Mba

Executive leader with experience in sales, marketing, product development, strategy and product development.

Lacey Ebert, Mba's Current Company Details
Nordyne, a Rheem Company

Nordyne, A Rheem Company

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Sales Enablement and Customer Marketing Director
St. Louis, MO, US
Website:
nortekhvac.com
Employees:
568
Lacey Ebert, Mba Work Experience Details
  • Nordyne, A Rheem Company
    Sales Enablement And Customer Marketing Director
    Nordyne, A Rheem Company
    St. Louis, Mo, Us
  • Nortek Global Hvac
    Sales Enablement And Customer Marketing Director
    Nortek Global Hvac Jul 2023 - Present
    Greater St. Louis
    Establish and build our sales enablement discipline from the ground up. Influential leader working very closely with brand marketing, communications, product management, and sales designing strategies that align with NGH’s business goals. Develop and implement strategies, tools and processes that align sales, marketing and product management to improve the efficiency, performance and effectiveness of the sales team. Develop programs that drive brand awareness, build loyalty and achieve sales targets. Uncover sales and customer needs, develop NGH programming and collateral to meet those needs, while cultivating cross-functional relationships.• Creates the vision for sales enablement at NGH (3 year-plan, key responsibilities, accounts supported, budgeting and staffing needs, KPI’s, scorecard, etc.).• Create and maintain a library of sales collateral, including presentations, case studies, brochures, product sheets and competitive analysis.• Proactively develops annual channel/account-specific marketing plans with key accounts and NGH key stakeholders (sales, marketing, product, GM’s) that meet both account and NGH goals.• Develop data-driven account-based marketing (ABM) strategies and multi-channel campaigns that successfully engage key contacts at target accounts and ultimately generate and accelerate sales opportunities and revenue.• Oversee the sales enablement technology such as the customer relationship management (CRM) system, and other sales enablement resource needs.
  • Spectrum Brands, Inc
    Senior Director Of Marketing, Product Development And Shopper Marketing
    Spectrum Brands, Inc Dec 2019 - Jun 2023
    Greater St. Louis
  • Spectrum Brands, Inc
    Director Of Marketing, Household Products & Repellents
    Spectrum Brands, Inc Jun 2017 - Dec 2019
  • Spectrum Brands
    Senior Marketing And Product Manager Household Products
    Spectrum Brands Apr 2015 - Jun 2017
    Greater St. Louis Area
  • Energizer Holdings
    Brand Manager - Performance Batteries
    Energizer Holdings Jan 2013 - Apr 2015
    Greater St. Louis
  • Energizer Holdings
    Brand Manager - Portable Lights
    Energizer Holdings Dec 2010 - Jan 2013
  • Energizer
    Brand Manager - Specialty Power
    Energizer May 2010 - Dec 2010
  • Energizer
    Assistant Brand Manager
    Energizer Oct 2009 - May 2010
  • Energizer Holdings
    Key Customer Manager, National Account Manager - Heathcare Sales United Sales
    Energizer Holdings Feb 2005 - Sep 2009
    Greater St. Louis
  • Amerinet
    Contract Manager, Medical Surgical Private Label Program
    Amerinet 2001 - 2005
    Greater St. Louis

Lacey Ebert, Mba Education Details

Frequently Asked Questions about Lacey Ebert, Mba

What company does Lacey Ebert, Mba work for?

Lacey Ebert, Mba works for Nordyne, A Rheem Company

What is Lacey Ebert, Mba's role at the current company?

Lacey Ebert, Mba's current role is Sales Enablement and Customer Marketing Director.

What schools did Lacey Ebert, Mba attend?

Lacey Ebert, Mba attended Lindenwood University, Lindenwood University, Utah Valley University.

Who are Lacey Ebert, Mba's colleagues?

Lacey Ebert, Mba's colleagues are Tina Frye, Mike Scharff, Beverly Pas, Alexis Marcus Wronowski, Steve Webb, George Scherr, Brandon Bossung.

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